Preparing
for exam . Focus areas Defining
innovation
- “An innovation is an idea, practice , or object that is perceived as new by an individual or other unit of adoption.” (Rogers 1952)
- CIS survey : “Product innovations must be new to your enterprise, but they do not need to be new to your market ”.
- “ Companies achieve competitive advantage through acts of innovation. They approach innovation in its broadest sense , including both new technologies and new ways of doing things” – (Porter 1990)
- “An innovative business is one which lives and breathes “outside the box”. It is not just good ideas , it is a combination of good ideas, motivated staff and an instinctive understanding of what your customer wants” – (Branson 1998)
- “... novel implementation of an invention , discovery, new or existing knowledge in economic process ” (Joseph A. Schumpeter )
- An innovation is the implementation of a new or significantly improved product (good or service ), or process, a new marketing method , or a new organisational method in business practices , workplace organisation or external relations ” ( Oslo Manual ).
Innovation
and entrepreneurship
Schumpeter
on innovation: the
role of inventions and entrepreneurs
- Innovation as “new combinations” of existing resources: “Innovation is possible without anything we should identify as invention and invention does not necessarily induce innovation, but produces of itself no economically relevant effect at all” (Schumpeter 1939, 59)
Innovations
are produced by entrepreneurs:
- “the dream and the will to found a private kingdom, usually, though not necessarily, also a dynasty”
- the “will to conquer: the impulse to fight, to prove oneself superior to others, to succeed for the sake, not of the fruits of success , but of success itself,” and/or
- the “joy of creating, of getting things done, or simply of exercising one's energy and ingenuity” (Schumpeter 1934, 93)
Entrepreneurs
– bearers of the mechanism of
change It
is however the producer who as a rule initiates economic change, and
consumers are educated by him if
necessary ; they are taught to want
new things which
differ in some respect or other from those which
they have been in the habit of using.” (Schumpeter 2002[1934], 65)
The Schumpeterian
“Entrepreneur”:
the
person or organisational unit responsible for combining the
factors necessary for innovation.
Schumpeter on economic development : a process
of qualitative change, driven by innovation,
taking place in
historical time – the “entrepreneurial function”: the
action of
creating new combinations of existing resources.
- Schumpeter Mark I: focusing on individual entrepreneurs
- Schumpeter Mark II: innovation in large firms
Innovation diffusion :
tendency for innovations to “
cluster ” in certain industries,
areas and time periods à long waves in the world
economy (Business
Cycles, 1939)
Innovation is a continuous
improvement process – involving
different inventions/innovations
Innovation
as a moving target
The
linear model and alternative approaches; innovation research
"generations"
- The linear model (Kline and Rosenberg, 1986): Research (science) → development → production → marketing
Problems:
- Generalising a chain of causation that only holds for a minority of innovations – disregarding important inputs (e.g. users’ experience)
- Ignoring feedback loops between the stages of the process
Typology
of innovations
New product or service (product innovation): “This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics.” Oslo Manual 2005 The most innovative companies: Google, Amazon, Apple , Samsun, Tesla
Changes in production methods (process innovation): “is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.” Oslo Manual 2005
Introduction of novel design solutions and sales methods (marketing innovation). “Is the implementation of an new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing” Oslo Manual 2005
A
distinctive look for a product and appeal a new market segment ;
Celebrity endorsements; personalized IS; New brand, etc. P.S.
Seasonal, regular and routine changes.
Changes in the structure of the enterprise or in the ways of organizing work ( organizational innovation) “is the implementation of a new organisational method in the firm ’s business practices, workplace organization or external relations”. Oslo Manual 2005 P.S. Mergers and acquisitions!
National
innovation system (NIS)
The
national innovation systems approach stresses that the flows of technology and information among people, enterprises and institutions are key to the innovative process. Innovation and technology
development are the result of a complex set of relationships among actors in the system, which includes enterprises, universities and government research institutes. For policy makers, an
understanding of the national innovation system can help identify
leverage points for enhancing innovative performance and overall
competitiveness. It can assist in pinpointing mismatches within the
system, both among institutions and in relation to government
policies, which can thwart technology development and innovation.
Policies which seek to improve networking among the actors and
institutions in the system and which aim at enhancing the innovative capacity of firms, particularly their ability to identify and absorb
technologies, are most valuable in this context. The measurement and
assessment of national innovation systems has centred on four types of knowledge or information flows: 1) interactions among enterprises,
primarily joint research activities and other technical
collaborations; 2) interactions among enterprises, universities and
public research institutes, including joint research, co-patenting,
co-publications and more informal linkages; 3) diffusion of
knowledge and technology to enterprises, including industry adoption
rates for new technologies and diffusion through machinery and
equipment; and 4) personnel mobility, focusing on the movement of
technical personnel within and between the public and private
sectors. Attempts to link these flows to firm performance show that
high levels of technical collaboration, technology diffusion and
personnel mobility contribute to the improved innovative capacity of
enterprises in terms of products , patents and productivity. There are
many different approaches to analysing national innovation systems.
Firm level innovation surveys question enterprises on their sources of knowledge most relevant to innovation and allow a ranking
of different linkages by industrial sector and country . Cluster analysis focuses on the interactions between particular types of
firms and sectors, which can be grouped according to their
technological and networking characteristics. Patterns of knowledge
flows can differ markedly from cluster to cluster and also within
countries specialised around different industrial clusters (e.g.
forestry, chemicals). Innovation systems can also be analysed at
different levels: subregional, national, pan-regional and
international. While the national level may be the most relevant due
to the role of country specific interactions in creating a
climate for innovation, international technology flows and
collaborations are taking on growing significance. Future research
will focus on improving the indicators used to map interactions in
national innovation systems as well as the linkages to the innovative
performance of firms and countries. These indicators are at an early
stage of development and do not approach the robustness of more
conventional measures such as R&D expenditures. A main goal is to
improve the comparability of studies across countries by encouraging
those engaging in analysis of innovation systems to focus first on
measuring a core set of knowledge flows using similar indicators. At
the same time, specific analyses will be directed to deepening the
understanding of certain types of flows in national
innovation,namely: human resource flows;2) institutional linkages; 3)
industrial clusters; and 4) innovative firm behaviour.
Benchmarking NIS
Learning from foreign systems of Innovation (Tidd et al, 2005)
- Reasons for monitoring and learning from the development of technological, production and organisational competences of foreign NSI:
- Sources of competition in innovation
- Sources of improvement in corporate management
- Sources of technology
- Benchmarking: comparisons amongst competitor companies on specific dimensions of corporate performance aiming to identifying and catching up with best practice:
- Information-gathering – manufacturing , patents, technology, organisation, product development, R&D, customer-facing (service, marketing and sales, logistics)
- Learning and imitation – independent R&D, reverse engineering and licencing
- Appropriating the benefits of investment in technology:
- Capacity to translate technological advantage into commercially viable products and processes (commitment of complementary assets in production and marketing)
- Capacity to defend advantage against imitators ( patent protection)
Sectoral
system of innovation: definition, types
A
sector is a set of activities that are unified by some related product group for a given or emerging demand and that share some
basic knowledge. Firms in sectors have commonalities and at the same
time are heterogeneous. Innovation in sectors has relevant systemic features .
- Knowledge and technologies;
- Actors and networks ;
- Institutions
Examples of sectoral system of innovation from different countries: knowledge
inputs, actors, networks, institutions
( based on group work presentations)
South –Korea, Electronics
- knowledge base came from subcontracting and original equipment manufacture, access foreign
export channels and engage in catch-up learning, imitation and
innovation. Long experimentation over details in the manufacturing
process → firm-specific pattern of knowledge.
Ministry of Science and
Technology (MOST) - dedicated to technological development and
coordination of technology-related activities in the country
Innovative
enterprises and the importance of "wider look at innovation"
“my
main job is to promote innovation” Positive encouragement
“create
the right framework , the right mindset”
“senior
leaders to create an environment of friendliness, courtesy,
encouragement and helpful attitudes to ...
innovative
ideas” A tolerance for failure
“You
have to accept that [failure], take it for what it’s worth, learn
from it and move on.”
Patience
“Patience
is needed as well when it comes to innovation”
Synchronizing
innovation and business strategies
Celebrate
an innovation culture
■ “Of
our four core values at Nokia, one is a Passion for Innovation.
That’s very much highlighted in communications with employees, we
discuss the values frequently with our people. In that way we live our dreams under that value, a Passion for Innovation.”
■ “BeQIK,be
better, be Bosch.”
■ „We
certainly have been successful, in part , because we
never accept the status quo, we never accept conventional thinking,
conventional wisdom. When you look at the points in the history of
our company where we have made the biggest difference, in almost every case it was where everybody, almost all the experts, thought
that we were doing something stupid.“
Critical
success factors in innovation
Human
resources:
- New doctorate graduates per 1000 population aged 25-34
- Percentage population 30-34 having tertiary education
- Percentage youth aged 20-24 having attained at least upper secondary level education
Open,
excellent and attractive research systems
- International scientific co-publications per million population
- Scientific publications among top 10% most cited publications worldwide as % of total scientific publications of the country
- Non-EU doctorate students as a % of all doctorate students
Finance & Support
- R&D expenditure in the public sector as % of GDP
- Venture capital investment as % of GDP
Firm
activities
- R&D expenditure in the business sector as % of GDP
- Non-R&D innovation expenditures as % of turnover
Linkages &
Entrepreneurship
- SMEs innovating in-house as % of SMEs
- Innovative SMEs collaborating with others as % of SMEs
- Public-private co-publications per million population
Intellectual
assets
- PCT patents applications per billion GDP
- community trademarks per billion GDP
- Community designs per billion
Outputs
Innovators
- SMEs introducing product or process innovations as % of SMEs
- SMEs introducing marketing or organizational innovations as % of SMEs
- High growth innovative firms
Economic
effects
- Emp loyment in knowledge- intensive activities (manufacturing and services ) as % of total employment
- Contribution of medium and high-tech product exports to the trade balance
- knowledge intensive services exports as % total service exports
- License and patent revenues from abroad as % of GDP
“The
innovative firm thus has a number of characteristic
features which
can be grouped into two major categories of skills :
- strategic skills: long- term view; ability to identify and even anticipate market trends; willingness and ability to collect, process, and assimilate technological and economic information;
- organisational skills: taste for and mastery of risk; internal co-operation between the various operational departments, and external co-operation with public research, consultancies, customers and supplier ; involvement of the whole of the firm in the process of change, and investment in human resources.”
(- European
Commission (1996), Green Paper on Innovation, Bulletin of the
European Union, Supplement 5/95, Luxembourg. In the Oslo manual
(2005): http://www.oecd.org/sti/inno/2367580.pdf )
Innovation
strategies: proactive, active, reactive, passive
Innovation audit : some key focus areas
Technology
and innovation audit tools (selecting innovative capability) (Dogson
et al, 2008):
Technology
and innovation audit tools help firms assess their current position :
you need to know where you are before you decided where you need to
get. In the formulation and implementation of the Innovation Strategy
innovation audit is found within the selection capability (choosing
among future options of technologies, opportunities, etc. according
to the firm’s resources and corporate strategy)
- Technology audit tools: benchmarking and assessing technological strengths (qualitatively – quantitatively) – analysing factors (comparative quality and productivity of researchers, range and depth of patent ownership, operations productivity)
- Innovation audit tools: assessing resources for innovation; innovative capabilities; innovation processes (e.g. thinkplaydo.com, http://www.innovationforgrowth.co.uk/What%20are%20innovation%20audits.pdf )
Innovation audit is an in-depth
analysis of different aspects of an organisation’s current
innovation capabilities, procedures and processes, examining key
indicators, determining strengths and weaknesses . The result of the
audit will highlight barriers to innovation, as well as identify
improvements or new methods to maximize innovation capabilities.
A
system failure framework for innovation policy
A
system failure framework for innovation policy design
“...it
is setting the framework conditions in which innovation systems can
better self‐organize across the range of activities in an economy.
/ ...the systems failure approach leads to instruments that enhance
innovation opportunities and capabilities. Because systems are
defined by components interacting within boundaries, it follows that
a system failure policy seeks to address missing components, missing
connections and misplaced boundaries” (Metcalfe 2004)
Rationale
for innovation policy intervention ’
to
improve the business environment
or
to alter the structure of economic activity toward sectors,
technologies or tasks that are expected to offer better prospects for
economic growth or societal welfare than would occur in the absence
of such intervention.
Innovation
policy measures: demand and supply sides
Supply-side:
Finance
Equity
support – public venture capital funds Mixed or subsidized private
venture funds, Loss underwriting and guarantees Tax incentives
Fiscal
measures - Corporation tax reduction for volume or increment in R&D
Reductions in employers payroll tax and social contributions Personal
tax incentives for R&D workers.
Support for
public sector research – University funding laboratory funding
Collaborative grants, Strategic programmes for industry Support for
contract research Equipment sharing.
Support for
training & mobility – Tailored courses for firms
Entrepreneurship training, Subsidised secondments, Industrial
research studentships, Support for recruitment of scientists.
Grants for
industrial R&D- Grants for R&D, Collaborative grants,
reimbursable loans, Prizes to spend on R&D
Service
Information
and brokerage support – Contact databases , brokerage events,
advisory services, international technology watch, Patent databases,
Benchmarking
Networking
measures – support for clubs, foresight to build common visions,
co-location in incubators, Science-parks etc.
Demand-side
measures
Systemic
policies – cluster policies, Supply chain policies,
Regulation – use of regulations & standards to set innovation targets,
Technology platforms to coordinate development.
Public
procurement – R&D procurement, Public procurement of innovative goods .
Support of
private demand – Demand subsidies, Tax incentives, Articulation of
private demand, Awareness and Training Catalytic Procurement
Examples
of innovation policy measures to develop specific sectors in
different countries
(based
on group work presentations)
South
Korea’s example
UNIVERSITIES
OTHER
GOVERNMENT RESEARCH INSTITUTES ( GRIs )
GOVERNMENT
& REGULATION
BUSINESS
ORGANIZATION
•The
chaebol
system, that seems to have been a driving force in the success of
Korean electronics industry, has over time also revealed its glaring
weaknesses. There is widespread demand to move beyond the chaebol
system and towards more “economic democracy”
– a stated goal of Park Geun-hye on which she has recently been
backtracking (FT 2012; Nam 2015; SGI 2015).
•Because
of its intricate and interdependent relationship with the state, the
system is highly prone to corruption. Because of their size ,
preferred regulatory status and vertical structure, chaebols
tend to suffocate competition from smaller and emerging companies.
Most of the supply chains of the chaebols
are in-house (the effectiveness of which is getting high praise ) and
when external suppliers are used, chaebols
have so much power over them that any independent development is
almost impossible. (Marlow, 2015)
•In
the past the state has made efforts to make chaebols
more efficient by forcefully restructuring them. By now it is clear
that this will not be enough. The state has realised that it needs to
limit the economy’s dependence on large companies. Also, in order
to stay competitive, there needs to be a general shift away from
hardware and towards services. (Mundy, 2014)
•There
have been government initiatives launched to foster the start-up
model of business, especially when it comes to funding (the largest
financing mechanism is Growth Ladder Fund, with about $2.7bn in
assets), but generally the regulatory and business environment is
still considered too rigid, conservative and geared towards large
conglomerates to bring about any substantial change. (Jung-a, 2014)
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