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Lõik failist

Sarnased õppematerjalid

5

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Inglise keele sõnad ADVERTISING

THE INTERNET AND E-COMMERCE 1. ISP ­ it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G ­ business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart ­ Shopping cart is where you put product you have purchased from online shop. 7. last mile problem ­ how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop ­ Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1

Inglise keel

4

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Monoloogid

Secondly, when you take a bank loan, then you have to consider a fact that you have to pay it back with intrests. Sometimes the intrests are small and sometimes awfully big and might but you in even more worse situation before taking the loan. On the other hand, you can also borrow money from a friend or a relative, but that can have even worse consequences. Money has a way to tair relationships apart and it's best not to mix business with pleasure. In conclusion, when you have to take a loan, either from the bank or from somewhere else, it's best to think about the consequences and the fact if you are able to pay it back. Ways of saving money There are very many different ways of saving money. Some people save money by spending less, some save money by First of all, nowadays it is not very easy to save money. Often people can put asside a little bit of money at

Inglise keel

2

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Unit 3-4 sõnavara

UNIT 3-4 Retailing - Jaemüük ­ the business of selling goods to the general public Retailers - Jaemüüjad ­ sellers Shop ­ store ­ Pood - place, where you can buy things Outlets - Firma esinduspood ­ a retail outlet Retail chains - Jaeketid - one company but many shops Shopping centres - Ostukeskused - malls Hypermarkets or superstores ­ hüpermarketid vs supermarketid Retail Park - Ärikeskus - there is number of large stores Department store - Kaubamaja - large shop which sell a wide variety of products

Inglise keel

4

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"Marketing"

BOOK REVIEW ("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius) (Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential

Inglise keel

5

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Monopolistic competition

Price discrimination ­ selling the same good or service at a number of different prices. - Answer ­ Price discrimination is a marketing means to increase economic profit Methods of price discrimination · Discriminate among groups of buyers - works when different buying groups are willing  - to pay different prices (on the average) for the same good or service Example: Airline travel ­ prices target business travelers vs. leisure time travelers · discriminator is advance notice, shorter the notice, the higher the price Some Examples of Price Discriminations ­ Doctors often charge rich patients more than poor patients · They may have one price for those with insurance and another price for those without insurance ­ Movies in the evening cost more than those in the early afternoon ­ Senior citizen, youth, and student discounts

Micro_macro ökonoomika

8

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Marketing

Indroduction This assignment will examine Britain's car market and shows how the external and internal environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of Mini made and after that the Mini model is been created from wood and also the most important mechanical parts for Mini has been developed. Four years later the Mini hits the streets. In 1965 the first Mini with an automatic transmission ent

Business english

10

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Correlation between brand longevity and the diffusion of innovations theory

system one wishes to diffuse it into. This aspect applies to almost every area where the fields of communication, politics, marketing and public affairs are concerned.’ (Tina Gouws and George Peter van Rheede van Oudtshoorn p. 239) Thus, a lot of already well-known brands must change their message or visual in order to fit to the current time. What every company is looking for is repeat-buy or longevity of business. This also can be paralleled with brand loyalty, which is nurtured through three constituents of the brands: insiders, followers and feeders. Those stakeholders are part of creating the myth of the brand, following it and serving it up (to others). Followers are the base – they find the creates value in the myth and identify themselves with it (and with whatever the brand sells). Insiders make the brand seem more legitimate and add credibility. They don’t create revenue

Inglise keel

5

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Turundusplaani koostamine

customer service. The basic market need is to offer individuals, families, and take out customers' fresh, creative, attractive, pasta and risotto dishes, salads and desserts. Toscana uses homemade pasta, fresh vegetables, and premium meats and cheeses. Toscana Gourmet possesses good information about the market and knows a great deal about the needs of our most loyal customers. Toscana's management is both focused on repeat business as well as gaining new customers, who can then become part of Toscana's loyal customer family. Toscana customers share 3 main behavior factors: · Enjoy a high quality meal without the mess of making it themselves. · When ordering, health concerns in regard to foods are taken into account. · There is value attributed to the appearance or presentation of food. The market can be segmented into three target populations: · Individuals: people that dine in by themselves.

Inglise keel

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