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Money in our everyday life
Money plays a quite important role in our everyday life
First of all, nowadays mostly everything circles around money and how much people can afford things.
Secondly, every adult has to work so they could get the paycheck at the end of the month they need to pay the bills , buy food and to pay for any other expences.
On the other hand , money is not the only thing in the world and money does not give you everything. You can’t buy a family and friends .
In conclusion , even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life
Advertising on TV
Advertising on TV is a very popular way that companies use to advertise their products .
First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it.
Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it.
On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet . More and more people use Internet more than they watch TV.
In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet.
The role of social security
Social security is a government program that provides economic security to people who are retired, unemployed or unable to work.
First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
Secondly, there are different kind of social securities to help people who need it. For example Money paid to unemployed people is called dole, money paid to retired people is called pension and money paid for students to help them pay for their studies is a student grant.
Onthe other hand, there are a lot of people who take advantage of the government and the social security. Some people pretd to have a disability just to get the disability allowance and not to have to work.
In conclusion, social security pays a big role in a lot of people’s everyday life. For some people in need, it’s the only income they have but also for those people who actually do not need it.
Taking loans
Borrowing money either from a bank or from someone you know , is usually a vary risky thing to do and if you are not careful it can end really badly.
First of all, people usually borrow money because they need money for something they can’t afford at the moment either it’s a mortage to buy a house or a student loan to help pay for the studies.
Secondly, when you take a bank loan, then you have to consider a fact that you have to pay it back with intrests . Sometimes the intrests are small and sometimes awfully big and might but you in even more worse situation before taking the loan.
On the other hand, you can also borrow money from a friend or a relative, but that can have even worse consequences . Money has a way to tair relationships apart and it’s best not to mix business with pleasure .
In conclusion, when you have to take a loan, either from the bank or from somewhere else , it’s best to think about the consequences and the fact if you are able to pay it back.
Ways of saving money
There are very many different ways of saving money. Some people save money by spending less, some save money by
First of all, nowadays it is not very easy to save money. Often people can put asside a little bit of money at once and it takes a long time to collect the money you need for something.
Secondly, the most common way of saving money is spending less on things you do not actually need. For example if you buy food and eat in instead of going out to a restaurant , that saves money
Thirdly, a common way of saving money is spending less on electricity, hot water etc. If you only put the lights on where you need them and if you do not let the water just run, that not olny saves money but also the environment.
In conclusion, It is not very easy nowadays to save money, but it is possible if you pay attention on your lifestile. Saving money also often saves the environment
Advertising in radio
Advertising in radio is not the most popular way that companies use to advertise their products and services .
First of all, advertising in radio is not that easy as it is on TV. People can only hear about the product and can not see it and that’s why the most popular advertisements that are on radio, are events advertisements.
Secondly, the advertisements’ target groups have to be someone who often listen to the radio. They are most likely older people and the ones who drive a car. The best time to advertise on radio is On rush - hours , when there are the biggest amount of people driving home or to work.
On the other hand, advertising in radio is much cheaper than on TV, so more companies can afford it.
In conclusion, although advertising in radio is not as expencive as adv on TV, it’s still not that popular because of the limitations that companies have on their advertisements.
For and against the cashless world
A cashless world is a world where no paper money and coins are used. Only credit and debit cards and cheques and so on.
First of all, In the cashless world if a person gets his wallet stolen, it’s easyer and more likely that the thief could not get any money because you can just close the debit card and no harm done . But if you di carry cash with you, it’s more likely that you will never see that money again .
Secondly, it’s much easier to pay bay card, you do not have to handle money and coins to find the right amount of money
On the other hand, if only paying by card, then if something happens to the terminals then you can not buy anything
In conclusion, although it’s much safer and easyer in a cashless world, it’s not bulletproof and if something happens to the system, you can not pay for anything
What can cause damage to a brand ?
A brand is a name/term/ symbol or any other feature that helps to identify sellers goods or services and there are many things that can cause damage to that.
First of all, the first thing that can cause damage to a brand is price promotions. Price promotions are discounts and promotions which can cheapen the brands image.
Secondly, brand stretching can cause big damage on brands. It’s using a successful brands name to sell other types of products.
Thirdly, taking a brand downmarket. It’s usually done to attract lower-income buyers with the cheaper product of a certain brand.
In conclusion, The actions that companies usually think will save the brand, most of the time cause a lot of damage to it
How to make advertisements work?
Advertisement can be a poster on the street , a commercial on TV or any other feature designed to attract public attention, in order to make advertisements soccessful, the companies have to focuse on some important factors.
Firstly, to make advertisements work, a company has to find out who the target group is and with that information they can build up the advertisement. For example if the target group is eldery people, then the company can notput a young rapper to advertise the product, that would not work.
Secondly, the advertisement has to focuse on a thing that makes the product different from the others . Then the consumers can find that they need or want it because they do not have it already.
Thirdly, the advertisement has to be shown many times , not only once, so that the consumers can remember the advertisement. But they have to be careful not to broadcast it too much, otherwise people will get annoyed and they do not want to buy it.
In conclusion, it’s very important to find out the target group and the thing that makse advertisement different from others and with that info the company can start advertising their product
Outdoor advertising
Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters, all designed towards communicating a message to the public.
Firstly, an outdoor advertisement has to stand out from others in order to catch people’s eye.
Secondly,the location of the advertisement has to be where people can see it. Strategically placed outdooradvertising guarantees substantial exposure for very little investment. This makes outdoor advertising very cost -effective.
Thirdly, in some ways, outdoor advertising can be one of the cheapest way to advertise, next to TV, radio and the Internet, and also one of the most effective.
In conclusion, a well located and designed easy to understand outdoor advertisement can be very effective at a low cost.
Hidden ways of advertising
Advertisement can be a poster on the street, a commercial on TV or any other feature designed to attract public attention, but it can also be something that people usually would not see as an advertisement.
Firstly, a most common ways of hidden advertising is product placement. It’s when a company takes one of their product or a brand and puts it in a movie for example
Secondly, a popular and efficent way to advertise is when a selebrity is paid to wear a surtain brand or for example eat in some restaurant very often.
Thirdly, it is a very clever thing to do and it might seem to be a lot cheaper to show some product in a film or a tv show but often it’s actually not.
In conclusion, product placement is a quite popular way of advertising and as it would seem to be cheaper to companies, it always is not
Brand loyalty
Brand loyality is something when a consumer buys only one brands products rather than other brands aswell .
Firstly, the consumers that buy only one brands products have to be the ones who are satisfied with the products so the companies have to be very careful not to let those consumers down
Secondly, to have consumers that are loyal to a companys’ products is very inportant the success of that company.
Thirdly, nowadays, it’s not very easy to a person to be loyal for a one brand because of the bic competition other same types of products. Companies are constantly improving their broducts so it’s hard not to switch sides.
In conclusion, although many people are loyal to one brand, companies have to put a lot of work into it, so it would not change .
Advertising on Internet
Advertising on the internet is a very populay way that companies use to advertise their products
Firstly, The popularity of companies advertising their products on the Internet has grown rapidly over the past years because of the growth of the number of people using the internet.
Secondly, advertising on the internet has a rather limited target group because for example if a company advertises their products on facebook , then it’s more likely that older people do not see the advertisement.
Thirdly, the company has to put their advertisements on web pages that are often visited so that the ads can be seen . Also sending advertisements though e-mail is not very efficent because a lot of people automatically delete those e-mails.
In conclusion, although advertising on Internet is very popular, it still has it’s limitations
How do companies advertise?
There are many different ways for companies to advertise their products
Firstly, a company has to decide if they want to advertise their products theirselves or if they want to hire a professional advertising agency who are more likely to have more knowledge and resources so that the advertisement would be successful.
Secondly, with the help of the agencies the company has to develop a media plan to decide which media will be used, either it’s adv on Internet, TV, Radio or outdoor advertising
Thirdly, the companies have to decide a budget for the campaign
In conclusion, it’s a hard job to put on a successful advertisement but with the help of different professionals agencies, it is possible
Advertising in printed press
Advertising in printed press has been one of the most common ways for companies to advertise their products.
Firstly, there are thousands of bigger and smaller magazines and newspapers printed every day and month so the company has a lot to choose from
Secondly, Its possible to put the advertisement in the newspaper but it’s also possible to put some leaflets in the newspaper so that the advertisement would stand out more
On the other hand, nowadays, the popularity of advertising in printed press is going down, when many people are reading the news on the internet.
In conclusion, although there are thousands of newspapers printed every day, the popularity is going down because of the Internet.