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2013-09-18
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every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
Now this medium of communication allows people to see and speak with each other if they are separated by thousands of kilometres. TV bridges between Russia and the USA once were very popular. They showed that TV was a unifying force and that our planet in reality is a small world. Previously innovations were promoted on TV. TV shocked, surprised and stimulated. It brought ballet, opera, and theatre to big masses of people. It was even in the vanguard of new drama. Moreover, TV can keep children quiet. If they are noisy their mothers turn on the set. If people do not like TV they do not buy it or switch it off. At the same time there are a lot of arguments against TV. It is said that only three generations have grown up with television, but they managed to forget how to spend their free time without television. Its role is increasing not because it is an entertainer or informant, but because of the grip it has on many people. It is called a "living room monster" or "one-eyed monster
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people.
Mass Media What is Mass Media? Statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media influence holds us all spellbound! At this point, it becomes necessary to define mass media. Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken
In London you'll also find Indonesian, Mexican, Greek... Cynics will say that this is because English have no "cuisine" themselves, but this is not quite the true. Vocabulary: to criticize - tasteless overcooked - ingredient - to invent - sauces - to disguise - spice herb - delicious - disappointing - to lend cuisine British Youth (2) Most 18 and 19 year-olds in Britain are quite independent people. English people say that children grow up more quickly now. Relationships within the British family are different now. Children have more freedom to make their own decisions. For example, children aged 13 may be employed part time in Great Britain. Age 15 is legally a "young person" not a "child". Age 16 is a school leaving age. They can leave home, drive a moped, marry with "parents' consent" buy beer. Age 17 can drive a car. Age 18 can vote, get married, drink in pubs.
18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6
and alcohol There are many legal but dangerous products like cigarettes and alcohol that get a lot of advertising. You can see those advertisements almost everywhere, from streets to television. Should they be banned? Are they useful? Most of these ads are meant for people who don't smoke or drink alcohol and since most of the adults already do one or both of them, they are mainly made for children. It's not like the tobacco or alcohol companies would agree with me on that, but this is how I see it. That makes me agree with the ban, to keep children away from bad habits. People who already smoke or drink mostly don't care about the advertisements and are not affected by them. It can clearly be seen that such adverts are only useful for the companies who gain money from new "addicts". Since new smokers increase pollution and make streets
It is said that advertising is legalized lying. Are the advertised products as useful and needed as they are presented to be? Ads want to make us believe that we need the things or services they are advertising. Advertisements are often placed anywhere people can easily see or hear the information such as TV- or radio commercials. Most of the potential consumers look at the products offered by the media and assume that these items would be effective and useful to them in everyday use. Therefore people who create advertisements have realized that consumers want to buy items that famous people have advertised. The stars prmoting the product most of the time dont even use it.
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