PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9
Maturitní otázka c. 23. Means of communication Introduction A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, they used mail. Later on, they also had some newspapers. The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit. There are 4 main media: Newspapers, TV, Radio and the Internet. Today's people take this as an ordinary thing and we don't realise that we nearly can't live without it. Media are very important for us. They give us big amount of information, so big that we can't remember all that things. They help us to understand things and if you have lots of information you are able to make your own decisions. This is connected with
4. CRM technology - it supports a CRM strategy by gathering, storing and analysing customer data. 5. Watchdogs Customer protection group who are concerned about the gathering and storing of large quantities of customer information. 6. encrypt the information private data is encrypt to a secret code and the information is no longer available to others MONEY-BUYING, SELLING AND PAYING 1. current account where you pay in your salary and the withdraw money and pay your every day bills. 2. bank statement regular notis on how mutch money you have on your account. 3. savings account it where you deposit any extra money that you have and only take money out when you really need it. 4. be in the red when you account is overdrawn, you can be said to be in red. You have money but you owe it to the bank 5. be in the black - To be in black- you have money left on your bank account. 6
communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment. The test of a good mass communication marketing drive is to see if it gets the people talking. If it does, then not only does it mean that the advertising drive has been successful, but the organization in charge of the mass communication is also getting publicity by the word-of-mouth channel! Mass Media Influence It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the mass media influence on children is understandably higher than it is in adults. So how exactly does mass media influence us? Mass Media Influence on Youth
Kristin Loit Advertising has a bad influence on children Advertising is one way of marketing. The aim of advertising is to get people's attention that people would buy one particular company's products or services. Commercials and ads are not only directed to adults but also for children's. The good thing of advertising is that it helps us to become aware of the products in the market and the bad thing is the negative effect on childrens. To begin with, childrens are defenseless. They do not understand the ads or commercials, they do not know that it is only a business plan. Advertisements are made in such a way as to attract the attention of children. And that leads to there that children ask their parents to buy some certain products. Children are very useful customers for companies, they help businesses to increase their profits.
environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of Mini made and after that the Mini model is been created from wood and also the most important mechanical parts for Mini has been developed. Four years later the Mini hits the streets. In 1965 the first Mini with an automatic transmission enters the market and in 1969 Mini gets itself an own badge
Motives for Price Discrimination · In most cases, price discrimination is basically a mechanism for rationing goods and services The main motivation for price discrimination is to raise profits The greater the price discrimination, the greater the profits because buyers lose some of their "consumer surplus" If price discrimination were carried to its logical conclusion, we would have perfect price discrimination · The buyers would lose all of their "consumer surplus" Price Discrimination Methods of discrimination - Discriminate among units firm charges the same price to all customers but there are volume discounts The key idea is to figure a way to charge those incremental buyers who are willing to pay more a higher price
of world put together. The majority of so-called Africans leaders want to stay in power until the day their bodies are put in the grave. Through buffoonery, utter mismanagement and downright stealing of the wealth of the masses, these leaders have so impoverished Africa that we are now nothing but a beggar continent. We beg for everything; we are more dependent on our colonial masters than when we received our independence from them. Africa owes the West more money than we and our generations to come can pay. I arrived in America in December of 1967as an official of what we believed was going to be a dynamic African nation – the young Republic of Biafra. But Biafra was defeated and Nigeria remained one, as a giant of Africa. In the last 32 years, I have watched with horror and outright helplessness as the downward slide of the African race continues to escalate. But rather than address the problems, we
Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways. They include: · Acquiring more customers · Persuading each customer to buy more products
Misusing and Abusing the IoT - Now and in the Future The Internet of Things is the network of physical objects—devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data [1]. As the amount of devices connected to the internet of things is constantly on the rise, making it innately more secure and protecting those devices from abuse, in a sense of unwanted access , manipulation by third parties and other scenarios, is rapidly turning into a pressing issue. According to some sources there were about 13
Silicon Valley Could you reproduce Silicon Valley elsewhere, or is there something unique about it? It wouldn't be surprising if it were hard to reproduce in other countries, because you couldn't reproduce it in most of the US either. What does it take to make a silicon valley even here? What it takes is the right people. If you could get the right ten thousand people to move from Silicon Valley to Buffalo, Buffalo would become Silicon Valley. That's a striking departure from the past. Up till a couple decades ago, geography was destiny for cities
It so happened that a florist shop came up for sale in my area and I couldn't resist the idea of running it. So I bought it, took on the existing staff and I haven't looked back. I think a lot of people are creative. Once they find an outlet for it, they find they want to do it all the time. But it's not just the creative side of my new career that I love. I also enjoy the contact with people and the business side. Some days I don't make as much money as others, but generally it's going well. Then there's the complete lack of stress. These days, I go home feeling relaxed. I haven't given up pharmacy altogether. One day a week I still work for Boots, who I locum for. I like keeping a toe in the water of pharmacy because it was never something I hated just something I found I didn't want to do all the time." The 10 most popular second careers Plumber Many organisations offer short, intensive training courses. To make sure these are
they selling to individual consumers, like example once they are extracted from the mines, they also polishing, cutting, marketing and branding. Also, De Beers shifted its strategy from managing supply to driving demand. Under its "Supplier of Choice" program, De Beers had the goals of stimulating diamond demand by 5% per year; improving the efficiency and margins of all De Beers operations, from mining to sales; and leveraging the De Beers brand by offering De Beers-branded jewelry directly to consumers (O'Connell 2009) Also DeBeers entered joint ventures with famous luxury brands like Louis Vuitton. They also opened retail shops in the big cities like: Paris New York, London, Hong Kong, and Singapore, and developed online sales for their products. These moves helped them in many different ways: It employed the "Supplier of Choice" strategy; It was a key player in putting together
Essey How does the United States influence Estonia? The United States of America with it's global economic and political superpower is one of the most influential countries in the world and therefore it’s influence can also be felt in Estonia. Fluctuations in Estonia’s status as an independent country have had significant impact on the amount of influence from other countries, whether it is the language, eating habits or lifestyle. But how has United States influenced Estonia after we gained our independence? Estonia is not economically dependent on the United States as they are not one of our most important trading partners, but as the economics of the United States has a great influence on the world economy, they can still indirectly have an influence on Estonian economy.
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a
imagine, it is appropriate to mention the reach of Coca-Cola Company. It manages six operating segments in Europe, Middle East, Africa, Latin America, North America and Asia. These segments primarily manufacture and sell beverage concentrates and syrups. The biggest segment is North America, accounting for nearly 30% of revenue (World of Coca-Cola). Role in IPE Coca-Cola's role in international political economy is undoubtedly very great. There are not too many beverage companies that can compete with Coca-Cola and therefore it has the ruling position on international level of beverage companies. Coca-Cola company has a great power to change many factors that are important in the beverage industry. This means that in today's globalized world Coca-Cola has a lot of trailblazing work done and to do. For example the introduction of the new renewable and recyclable plastic bottle in 2009 which made many
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people.
Essay Brands are... Nowadays, the meaning of the word "brand" is clear to everyone. Brands become a part of our life. People buy particular brand and show their brand loyalty. When we talk about Apple or Mercedes everyone has their brand image. Brand awareness raises and we recognize brand name by logo or slogan. So, it seems that brands are necessary. On the one hand they do. Brand is luxury, exclusivity, and the top we should seek for. Everyone wants to be attractive and brands may help to impress other people. Buying brands show that you have taste, you look for newness, it also shows that you can achieve something more, than an ordinary person, because all these brands are expensive and not everyone can buy them. People also buy brands, because they guarantee the high quality of product.
interests of students. But certainly the most numerous is the Scout Association, founded in 1908 for boys and in 1910 for girls by Lord Baden-Powel. The Scout movement is to encourage a sense of adventure and of responsibility for others among young people. The programme of training is planned to develop intelligence and practical skills, to promote health and a sense of service. Scout training is complementary to the ordinary education. Scouts train in mapping, signalling, first aid and all the skills that arise from camping and similar outdoor activities. British scouts take part in international scout meetings, which are held approximately every four years. The membership in this or that youth organization is not compulsory in Great Britain. But everyone can find the activity he likes most. Climate in Great Britain The British Isles which are surrounded by the ocean have an insular climate.
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SCIENCE AND TECHNOLOGY A century ago communication across any distance was dependent upon the telegraph or letters. No jets crossed the ocean, no television pictures enabled us instantly to see events in any part of the world, there were no worldwide telephone networks and no computers. It is just a short lifetime since humanity first travelled into space and discovered how fragile our planet looks. FROM FIREWORKS TO THE MOON At first glance you might think that there couldn't possibly be anything common between a 13 th century festival in China and the Apollo 11 moon landing in 1969. However, there is a link and that is that they both relied on the use of rockets. The Chinese first developed rockets by filling bamboo tubes with an explosive made from saltpetre, charcoal, and sulphur. The sealed tubes would be thrown onto fires during celebrations because it was thought that the loud explosions would protect them
...........................................................7 REFERENCES ...................................................................................................................... 8 3 EXECUTIVE SUMMARY This business plan was created to secure investors. The shop AS M.T.S situate in Tallinn. There are two main reasons that M.T.S will succeed in Tallinn: first is the lack of direct competition (nothing like it in town), the second is the well-known trademark, which is known all over the world and people crave this product because there are not other shop in Estonia, where can buy this firm product. In Tallinn there are women, who want to be businesswoman and dress correctly. Variety of costumes is very large and there are no identical costumes. Women can be spectacular and then she feel more self-confident and then her work contribution better.
2 IMPLICATIONS OF SCM ON LOGISTIC MANAGEMENT The challenge of integrating and coordinating the flow of materials from multitude of suppliers, including offshore, and similarly managing the distribution of the finished product by way of multiple intermediaries. Achieving cost reduction or profit improvement at the expense of their supply chain partners does not make companies more competitive. Transferring cost upstream or downstream leads to "logistics myopia" as all costs ultimately will make way to the final market place to be reflected in the price paid by the end user. Therefore, the leading edge companies seek to make the supply chain as a hole more competitive through the value it adds and the cost it reduces overall. Thus today the real competition is not the companies against the companies but rather supply chain against supply chain.
The present report is going to give a compendious review of the most fascinating subjects concerning Nokia in my perspective. This report contains general but essential information about Nokia's history and its strategy, vision, products today and Nokia's quality of products. Firstly I will give brief information about the history of Nokia. The text will not be very detailed, but it will give a basic knowledge about Nokia's way of getting to what it is today. Secondly I will give an overview of Nokia's present-day state. I will talk about Nokia's location today and the range of its business and products. Thirdly I will talk about Nokia's basic business tactics. I will give a brief description of its strategy and vision concerning the future. That will be followed by a description of Nokia's basic products. In conclusion I will be giving my own opinion about Nokia and review the main points of the report. HISTORY
For example, the law says that the minor can’t drink alcohol, but in spite of that rule, they still do. Relations between people are regulated by prescriptive laws. Some of them are customs – informal rules of social and moral behaviour. Customs are not made by governments and they are not written down. Sometimes we can break these rules without any penalty, but if we keep breaking the rules or break an important one, other society members may criticize us or act violently toward us. And some prescriptive laws are made by governments. When governments make laws they use a system of courts backed by the power of the police to enforce these laws. 2. Sources of law (general) Precedent – a decision about a particular legal case that makes it likely that other similar cases will be decided in the same way Solve a dispute – to find a solution to a disagreement; to adjudicate
Libraries. We know a lot of things thanks to books, but we do not know exactly when and where they originated, and what should be considered the first book in the world. Ancient document, written on parchment, papyri and vellum can hardly be qualified as books the way we understand the word today. Centuries went before paper replaced parchment and papyri. In the 15 th century Johann Gutenberg invented a mechanical process of duplicating texts, which we today call book printing. The first book was printed between 1444 and 1446, so these years can be considered as the beginning years of book printing. His most
In 1829, the typewriter was invented in America. In 1837, the telegraph was invented in Britain. In 18 76, Alexander Graham Bell invented the telephone in America. This made it possible to talk to people thousands of miles away. The telephone is a telecommunications device, which is used to transmit and receive sound. It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. So did newspapers, which were the first kind of mass media. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. Most traditional
Ameerika Kirjandus 30.01.13 Naturalism · France, Emile Zola · Put down his theory in 1879: Le Roman Experimental, attempt to explain the development of human society throuch biological laws · Outlook is deterministic, pessimistic, fatalistic (fate or biology) · Man as an animal-clever than other beasts, still explainable within the framework · Man is not a free agent, is govern by something · Unable to determine his own faith · Hereditary · Naturalists tried to apply in fiction the processes of natural sciences · Writers task is to record facts, systems of behaviour, living conditions, never revealing any natural unbiased (completely natural) · Point of view: amoral-outside the category of morality, neither good or bad
· How do they differ? · Which extracts are examples of formal letters? · How is the reader addressed in a formal letter? · What are the closing remarks for formal letters? · What is the salutation in a friendly letter? · How would you end extracts 1,2,3 ? · How would you begin the extracts 4 and 5? 1. Dear Mr Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments. I will be unable to attend ... 2. Dear Ralph, l just got your invitation to the company's event. l `m afraid I can't make it because I've a/ready made plans which l can "t change ... 3. Dear Sirs, I am writing to complain about the poor quality of the items which I received from your company. I have no other alternative but to cancel the order which 1 placed earlier this week ... 4. ... thus, I recommend that you accept this advice on the matter
Table of contents 1. Introduction 2. History 2.1. Early Hospitals 2.2 Recent developments 3. The National Health Service 4. Diseases 5. First Aid 6. Medicine and elements of medical care 7. Doctors 8. Ways of keeping health 9. Conclusion 10.Used materials 1. Introduction The human body is just like a machine with many parts. Each part has a special job, and all the parts work together to keep you alive and healthy. Good health is one of the most important things in life. There are certain things we can do to stay healthy. We should eat a balanced diet that includes the right kinds of food and drink plenty of clean, fresh water. We should exercise regularly, strengthening our muscles and keeping us in shape
New Media Economy Social media information and data collection and security In this brief essay, i would like to focus on the social media platforms in our moren society. How people use them, what kind of information we give away, what companies will do with this. Information sharing and data protection has become very popular theme in the recent few years. People care more about their privacy and avoid „big brother“ foreshadowing. It is important to know what social media platforms promise and are they really going to keep it. Users should think about what they share and what kind of information they generate. Because it is all recorded and some info can be traced back to real people. Privacy and data
Soon, this subcultural phenomenon gained the attention and respect in the ‘grown-up’ world. From the fingers and cans of teenagers, it had taken a form of true artistic expression. Although still subversive, and in its large part an illegal movement, through art enthusiasts and professionals, street art earned its place in the contemporary art world. Thus, street art gave birth to artists who create breathtaking murals, and those who have incorporated video art and other performative aspects to creative work ‘on the streets’. To understand the history of street art, one must immerse oneself into the energy of this sublime cultural phenomenon, as an admirer, but perhaps as a creator as well. (Maric B. The History of Street Art, 2014 [https://www.widewalls.ch/the-history-of-street-art/] 20.12.17) NYC subway 3. GRAFFITI AND STREET ART ARE NOT THE SAME THING
Tallinn University Alina Leopard Correlation between brand longevity and the diffusion of innovations theory An analysis Lecturer : Karin Luiga Tallinn 2017 Introduction In developing environments (i.e. countries) the diffusion – aka adoption – of innovations takes always longer. This is for the reason that ’ignorance is the worst judge’ – as my partner loves to say
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