Nokia Report (3)

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NOKIA

Report
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Tartu 2008

TABLE OF CONTENTS

TABLE OF CONTENTS………………………………………………. 2
INTRODUCTION ………......…………………………………………. 3

HISTORY…….………...………………………………………………. 3

PRESENT -DAY STATE ………………………………………………. 3

VISION AND STRATEGY ……………………………………………. 4

PRODUCTS …………………………………………………………… 4

QUALITY ……………………………………………………………… 5

ANALYSIS ………………………….…………………………………. 5

CONCLUSION ………………………………………………………… 6

REFERENCES………………………………………………………… 7
INTRODUCTION
The present report is going to give a compendious review of the most fascinating subjects concerning Nokia in my perspective. This report contains general but essential information about Nokia’s history and its strategy, vision, products today and Nokia’s quality of products. Firstly I will give brief information about the history of Nokia. The text will not be very detailed, but it will give a basic knowledge about Nokia’s way of getting to what it is today. Secondly I will give an overview of Nokia’s present-day state. I will talk about Nokia’s location today and the range of its business and products. Thirdly I will talk about Nokia’s basic business tactics. I will give a brief description of its strategy and vision concerning the future. That will be followed by a description of Nokia’s basic products. In conclusion I will be giving my own opinion about Nokia and review the main points of the report.
HISTORY
The firm Nokia we know today has greatly changed comparing to the time it first started under the name of Nokia. Nokia was established in 1865 as a pulp mill by Knut Fredrik Idestam in the town of Tampere, in south -western Finland . In the beginning of 20th Finnish Rubber Works acquired Nokia Wood Mills and Finnish Cable Works and all these three companies were merged into the Nokia Corporation. This corporation involved in many sectors, producing at one time or another paper products, bicycle and car tires , footwear, personal computers, communications cables, televisions, aluminium, etc. The seeds of the current incarnation of Nokia were planted with the founding of the electronics section in the 1960s . In the 1970s, Nokia became more involved in the telecommunications industry. In 1981 Nokia invented the Nordic Mobile Telephony (NMT), which was the world’s very first multinational cellular network . Soon after that Nokia started developing Global System for Mobile Communication (GSM) phones and became very successful at that time. As the years went Nokia became the largest manufacturer of mobile telephones and made its way to what it is today.
PRESENT-DAY STATE
Today Nokia is a well known corporation. In fact Nokia is currently the world’s largest manufacturer of mobile telephones and has the number one production in digital technologies and has an estimated 36% share of the global device market . Nokia’s headquarters are located in Espoo, which is a neighbouring city of Finland’s capital Helsinki. Nokia is not only well known in its home country and its neighbouring countries but also has representation sites in many continents throughout the world. Nokia is selling mobile devices and making enhancements in Brazil , China, Finland, Germany, Great Britain, Hungary , India, Mexico and South Korea and has Networks Technology factories in China, Finland and India.
VISION AND STRATEGY
Nokia’s vision is a world where everyone can be connected. Nokia gives us the opportunity to keep up with the changes in the communication area. “Everyone has a need to communicate and share. Nokia helps people to fulfil this need and helps people feel close to what matters to them .” ( Quote from Nokia’s homepage) Nokia focuses on providing consumers with technology that is intuitive, a joy to use, and beautiful. Nokia's strategy relies on growing , transforming, and building the Nokia business to ensure its future success.
PRODUCTS
Nokia produces telephones and telecommunications network equipment . One of Nokia’s requests is to offer people the quality and reliability of their products. Nokia believes that design, brand , ease of use and prices of the products are the most important considerations to customers. In the past years Nokia has come up with new mobile phone designs. The latest of Nokia’s products is the new N95 which nearly has all the functions a computer has. Nokia doesn’t only sell telephones however . It also focuses on wireless systems, wireless data and voice devices, multimedia computers and mobile gaming devices. “The devices are based on GSM/ EDGE , 3G/ WCDMA and CDMA cellular technologies. Nokia's product portfolio includes camera phones with features such as mega pixel cameras and MP3 players which appeal to the mass market.” (Quote from Nokia’s homepage) The development of GSM phones since the 1980s has made the company very successful. Today Nokia’s purpose is to design devices and applications that bring multimedia experiences to their customers. These devices allow people to create access and consume multimedia, as well as share their experiences with others . The devices are included with a wide range of connectivity such as GSM, 3G/WCDMA, WLAN and Bluetooth .
QUALITY
Nokia believes that quality is about meeting and exceeding customer expectations and that depends on the quality of process which is tied to the quality of management . Nokia’s key quality targets are that customers know that Nokia has the best quality company in the industry and that Nokia will be number one in product leadership and in operational excellence. Nokia’s goal is to have the industry’s best products and services , most loyal customers and most efficient operational mode. Nokia commits to quality improvement which is a continuous management process. “It is both a business strategy and a personal responsibility, and it is a part of our culture and values . Quality in management is vital for leveraging innovations globally and improving productivity in general. Our approach to this is platform thinking , process management and combining fact-based management with values-based leadership.” (Quote from Nokia’s homepage)
ANALYSIS
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. I aim to find what gives Nokia an advantage to other businesses and how is it that a small firm which started out as a pulp mill became the world leader in mobile communications.
I believe that Nokia shows a lot of self-confidence and persistency in its development in the years. Therefore Nokia has a lot to teach other businesses. I would like to draw attention to Nokia’s vision and strategy. Nokia has an interesting idea of competition with other telecommunication firms . Nokia’s main focus is on its own products and its own strategy and vision. This kind of strategy has worked because Nokia is the number one manufacturer of telephones. On the other hand Nokia has won the heart of many phone users by staying to its brand and always making products that are customer-friendly. I have also used Nokia’s phones and its other products such as televisions and I will stay loyal to this company because of the simplicity and quality they offer its clients. Nokia’s products are directed to its customers by improving its design, ease of use and lowering the prices of phones. In my opinion that kind of thinking sets Nokia an example to others. Many companies look up to Nokia because of the way it thinks and in their own way some of them try to be like Nokia. Nokia also keeps to its strategy about making only the best products. Nokia has made a lot of improvement since its early phone models such as the Nokia Cityman Mobira 200 and the Nokia 3310. With Nokia’s way of thinking about products we live in a century where mobiles have exactly the same functions a computer has. In this case we can all see that Nokia is very keen to the quality of its products. I agree with Nokia when I say that quality is one of the most important things. I also think that Nokia wouldn’t have gotten where it is today if its products were not of quality. This shows that tomorrow Nokia will not be just another company but it is The Company everyone should look up to. A conclusion to my analysis can be drawn by the way that Nokia thinks about itself. Nokia believes in its customers, its products and its vision and strategy. I can assure you that no company will get very far without any goals or the respect to its customers and the best example is Nokia.
CONCLUSION
Before this report I already knew some things about Nokia. For example I know some about the so called “Nokia tune ”. It is actually based on a guitar work by a Spanish musician and was used on Nokia’s first telephones a long time ago. However the tune became so well known that it was changed to “Nokia tune”. I’m not sure about the time that the tune was composed but it’s just something that I have remembered from somewhere. In addition to the things I knew about Nokia before this report, I found out some more very interesting things about this corporation. For example I had no idea that Nokia started out as a pulp mill and worked to what it is today – a very successful business. The present report introduced this business. The report contained information about Nokia’s history and its strategy, vision, products today and Nokia’s quality. This information mostly gave an overview of Nokia’s strategies and vision of the future of Nokia. The report focused on the basic information about Nokia. Personally I will certainly find out more about this company’s history because of its interesting background. There would have been a lot to talk about Nokia so I’m a bit disappointed to write about so few subjects but as I mentioned I chose the topics that were the most interesting to me.
REFERENCES
Funding Universe . 2006. Homepage.
Available at http://www.fundinguniverse.com/company-histories/Nokia-Corporation-Company-History.html , accessed 3 December 2007
Connect Mobiles. Homepage.
Available at http://www.connectmobiles.com/nokia_history.ht m, accessed
3 December 2007
Wikipedia, The Free Encyclopedia. Homepage.
Available at http://en.wikipedia.org/wiki/Nokia , accessed 30 November 2007
Nokia World Wide Web. Homepage.
Available at http://www.nokia.com/A4126316 , accessed 3 December 2007