Äriplaan (5)

8

Tartu Secondary School of Business

AS M.T.S
Business plan
Karin Erimäe
Instructor: Natalja Zagura
Tartu 2008

TABLE OF CONTENTS

TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
BUSINESS IDEA 3
Mission 3
Keys to Success 4
COMPANY DESCRIPTION 4
PRODUCT AND SERVICE 4
TARGET MARKET 5
Main competitor 5
MARKETING AND SALES PLAN 5
Marketing strategy 5
Sales strategy 6
MANAGEMENT AND PERSONNEL 6
Management 6
Personnel 6
FINANCIAL PLAN 6
Important Assumptions 7
Sample of expenses 7
CONCLUSION 7
REFERENCES 8

EXECUTIVE SUMMARY

This business plan was created to secure investors. The shop AS M.T.S situate in Tallinn. There are two main reasons that M.T.S will succeed in Tallinn: first is the  lack of direct competition ( nothing like it in town), the second is the well- known trademark, which is known all over the world and people crave this product because there are not other shop in Estonia, where can buy this firm product. In Tallinn there are women , who want to be businesswoman and dress correctly. Variety of costumes is very large and there are no identical costumes. Women can be spectacular and then she feel more self-confident and then her work contribution better.
In business plan is talked about AS M.T.S mission, keys how to get success, company description, what are the products and service, which are offered, also there are some samples of expenses, there are view about personnel and management.

BUSINESS IDEA

Mission

AS M.T.S representation attends sell women clothes, which are imported in Estonia from France. M.T.S is trademark, which is known in all over the world and it is very popular in women in age 25 – 45.
Raiment is thought to women who want to be excellence also if she is at work . Assortment of clothes and shoes are very extensive. In our shop can every woman find costume that she needs .
Business idea originates that success, which is achieved in the other countries. We are assured of success, which we can attain in Estonia.
AS M.T.S mission is to be France firm local office in Estonia and offer to the women clothes and shoes with best quality and they enjoy their work clothes, which are very stylish and comfortable.
Women can wear clothes, which are like gold.

Keys to Success

Individual Attention: Each client's experience will be tailored to his or her preference.

Location : Tallinn ( near the centre of the town).

Personal: Workers are friendly and attentive.

Trademark: Shoes and clothes are appreciated and with high quality.

Price : List of prices is suitable for everyone.

COMPANY DESCRIPTION

AS M.T.S is shop where people can buy clothes and shoes, which have a very high and good quality. These clothes and shoes are thought to ladies who work every day with people and they have to look very representative. Also in this shop women can buy jewelleries, which can suit with their clothes.
AS M.T.S clothes are designed in France and there are these products valued and we think it can be also in Estonia. This firm trademark is very well - known and we think this is a shop, which can make business ladies and office worker life simpler because in our shop they can buy all her work clothes and shoes in the same place and so they can save their time.
Our advantage is trademark known and that it is well - known all over the word. We are concentrated to the women representative clothes.
AS M.T.S shop situates in Tallinn, near the town centre. Shop leases workplace since December 2008 and the workplace is 100 m2.

PRODUCT AND SERVICE

AS M.T.S offer high quality shoes and clothes to women. Shop is opened at 9 p.m. to 6a.m. on weekdays and on Saturday at 12 p.m. to 5 a.m. We are going to offer best quality shoes and clothes in the same place. We offer clothes, which are known in all over the word. Trademark M.T.S come the most popular in Estonia.
Products contain : overcoats, dresses, costumes, skirts, blouses, boots and shoes.
Trademark M.T.S products are varied, in the beginning there are only clothes, shoes and jewelleries, but later can our clients buy sunglasses handbags too. It depends customers of necessity.

TARGET MARKET

Market needs and trends
AS M.T.S major clients are women, who has medium incoming and they want to look representative and they appreciate good quality with good price. Clients are affected to our different solution of design, they can ask about materials and look the products in the shop. Our workers advise costumers if clients have problems or they want to know about current trends. When client has her own vision which dress or costume she want then she can put it down on the paper and it is possible to order she own designed dress. It is quite expensive but it is thought to women who deserve more than medium Estonian ladies.

Main competitor

Main competitor is the Vero Moda. Vero Moda is also well – konown trademark and they offer too beautiful women´s clothes, but they are focused on evening dresses.

MARKETING AND SALES PLAN

Marketing strategy

Our marketing strategy is: satisfied clients are our best quality and friendly employees. When a client leaves our business with a new dresses, costumes or shoes, she is broadcasting our name and quality to the public. Most of our clients will be women who want to career.
No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however , run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will offer discounts to the new clients who have been referred . A client would simply refer new clients to us, and we will place a card in a box for each client she brings. (Bsplan. Homepage)

Sales strategy

Enterprise sales effort has to calculate with that we want to duplicate our sell after four months. We are calculated that at first month our sell is very low, but when we are advertised the shop, then our shop are visited often and we get good results of selling .
At first year should be firm sales about one million krons.

MANAGEMENT AND PERSONNEL

Management

In management there is two people. Kadri Vaher (born in 1979) – owner and enterprise chairperson. Lembit Mänd (born in 1980) – owner and master of enterprise.

Personnel

In enterprise work four salespersons and one designer. When we are entered successfully to the market, we plan to broaden. Then we expand our assorted of products and we are going to open new branches in Tartu and Pärnu. Then we can hire more people.
Our planned rate of salary is enough high to motivate the workers. In addition we are bonuses, which you get if the firm surmount the impact of financial.

FINANCIAL PLAN

Our goal is to be a profitable business beginning in the first month. The business will not have to wait long for clients because the advertising is begun and we are many prospective clients.
AS M.T.S holding is 400 000 krons. We have one investor , who invest 150 000 krons, but actually we have to find more investors, who invest to our business 250 000 krons.

Important Assumptions

The financials that are enclosed have a number of assumptions: main expense is involved with transporting the products, renting the room and salary to workers.
Firm´s salary expense make 20 – 25 per cent of the expenses. It is argued with that we want that we have professional workers and keep competitive rate of salary.

Sample of expenses

• Room rent every month is 7000 krons.
  
• Shop assistant´s salary 10 000 krons in month.
  
• Transporting expenses 50 000 krons in month.
  
• Factor costs 75 000 krons in month.
  

CONCLUSION

It is business plan about shop, which is thought to businesswomen or the women, who want to look representative. In business plan there are talked about market trends and needs, also there are some samples of expenses. It is shop where work four shop assistants, who can help you if you are any problems or if you want to discuss about current trends. Our workers are very friendly. We are going to motivate our workers with good salary. Owner of this shop are Kadri Vaher and Lembit Vaher.
We hope to open our shop as soon as possible. We have looked who would be our workers and also we have some contracts with transport firms . We are sure we find some investors soon and then we can begin our work.

REFERENCES

Bplans. Homepage. Available at: http://www.bplans.com/hair_and_beauty_salon _business _plan/financial_plan_fc.cfm, accessed 12 December 2008.
Bplans. Homepage. Available at: http://www.bplans.com/health_club_business_plan/ executive_summary_fc.cfm, accessed 3 January 2009.
Bplans. Homepage. Available at: http://www.bplans.com/hair_and_beauty_salon_business _plan/strategy_and_implementation_summary_fc.cfm, accessed 10 December 2008.
Itcollage. Homepage. Available at: enos .itcollege.ee/~enaumani/Micro/micro% 202riplaan.rtf, accessed 3 January 2009.