Total-revenue-total-cost approach Marginal-revenue-marginal-cost approach Both apply to pure competition, pure monopoly, monopolistic competition, oligopoly Short Run Profit Maximization · Profits (p) = TR - TC. - p are often the objective or goal of firm. · The firm will choose to produce and offer for sale all additional units of output that they can produce for a cost (MC) that is less than the additional revenue (MR) that they collect. · Maximum profits (or minimum loses) for a firm occur when MR = MC. Ideally, the market will "signal" the costs of sellers and benefits to buyers with the market price; P = MR = MC Total-revenue-total-cost approach Should we produce this product? Profit Yes; Loss No In what amount? Output level where economic profit is maximized
Barriers to Entry (BTE) Social or political institutions or economic conditions that prevent firms from entry into a market. There are three major types of barriers to entry: economic, legal and deliberate. laws, regulations, patents, copyrights, trademarks, . . . location, natural ability, information, economics of scale (natural monopolies) Economic Barriers:Economic barriers include economies of scale, capital requirements, cost advantages and technological superiority Economic Barriers Economies of scale: Monopolies are characterized by declining costs over a relatively large range of production. Declining costs coupled with large start up costs give monopolies an advantage over would be competitors. · Monopolies are often in a position to cut prices below a new entrant's operating costs and drive them out of the industry.
Cost Accounting. Chapter 1 Management accounting measures, analyzes, and reports financial and no financial information that helps managers make decisions to fulfill the goals of an organization. Financial accounting focuses on reporting to external parties such as investors, government agencies, banks and suppliers. It measures and records business transactions and provides financial statements that are based on GAAP. Cost accounting measures, analyzes, and reports financial and no financial information relating to cost of acquiring or using resources in an organization. Value-chain analysis: sequence of business functions in which customer usefulness is added to products and services. 1. Research and development 2. Design of products, services, or processes 3. Production 4. Marketing 5. Distribution 6. Customer service.
Kapitalikaup, -hüvis Capital Goods Капитальное благо Alternatiivkulu, AK Opportunity costs Альтернативные затраты Kasvavate AK seadus Law of increasing opportunity costs Закон растущих альтернативных затрат Võimaliku tootmise piir Production Possibilities Frontier, Граница(кривая) производственных Curve, PPC, PPF возможностей, КПВ Kasvu faktorid Causes of Growth Факторы роста VTP sees Inside PPC Внутри КПВ Väljaspool VTP-d Outside PPC Вне КПВ
Example: Airline travel prices target business travelers vs. leisure time travelers · discriminator is advance notice, shorter the notice, the higher the price Some Examples of Price Discriminations Doctors often charge rich patients more than poor patients · They may have one price for those with insurance and another price for those without insurance Movies in the evening cost more than those in the early afternoon Senior citizen, youth, and student discounts New and used cars Youth fairs on airlines Evening meals in restaurants often cost more than the same meal at lunch Practicing Price Discrimination The firm that practices price discrimination must be able to distinguish between two or more separate groups of buyers Price discriminators must also be able to prevent buyers from reselling the product or service
industry and firm to firm. Unlike commercial manufacturing supplies, services such as clinical supplies planning are very dynamic and can often have last minute changes. Availability of patient kit when patient arrives at investigator site is very important for clinical trial success. This results in overproduction of drug products to take care of last minute change in demand. R&D manufacturing is very expensive and overproduction of patient kits adds significant cost to the total cost of clinical trials. An integrated supply chain can reduce the overproduction of drug products by efficient demand management, planning, and inventory management. Traditionally, marketing, distribution, planning, manufacturing, and the purchasing organizations along the supply chain operated independently. These organizations have their own objectives and these are often conflicting. Marketing's objective of high customer service and maximum sales dollars
.......................... 2 1.2. Potential future utilization..............................................................................4 1.3. Why Don't We Use More Renewable Energy? ...........................................5 2. Energy Types 2.1. Wind Energy.......................................................................................................6 2.1.1. Annual Generation........................................................................................7 2.1.2. Growth and cost trends................................................................................8 2.1.3. Theoretical potential.....................................................................................9 2.1.4. Benefits of wind energy................................................................................10 2.2. Solar Energy........................................................................................................11 2.2.1 Development, deployment and economics.................
Swichboard model Efficiency model Blockbuster model Profit multiplier model Entrepreneurial model De Facto Industry standard model Business model generation Osterwalderi ärimudel: 4 valdkonda ja 9 bulding blocki 1. How a. Capabilities, Key resources, Partner network 2. What a. offer 3. Who a. Distribution channels, customer relations, customer segments 4. Cost/income ($, ) cost structure, revenue flows Korporatsiooni väärtusahel: Strategic operations issues: Intermittment systems item is normally processed seqentally, but the work and sequence of the process vary Continuous systems work is laid out in lines on which products can be continuously assambled or processed Operating leverage impact of a specific change in sales volume on net operation income
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