Coca-Cola esitlus (0)

COCA - COLA
Have you ever come home from school, practice or whatever and felt soooo thirsty? So you walk towards the fridge and hope there 's something cold to drink . You open the door of the fridge and start to smile, because you have seen a bottle of COCA-COLA!!
Coca- Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by The Coca-Cola Company and is often known as Coke. The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most famous of these are Coca-Cola Zero , Coca- Cola Light and Coca-Cola Cherry . Based on Interbrand 's best global brand 2011, Coca-Cola was the world's most valuable brand.
It was 1886 , and in New York Harbour, workers were constructing the Statue of Liberty. But 800 miles away , in Atlanta , Georgia, another great American symbol was about to be come into being. When Coca-Cola was invented by pharmacist John Pemberton, it was originally intended as a patent medicine. But Pemberton wasn't doing a great job in marketing , so Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world.
The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson in 1885. The typeface used was the dominant form of formal handwriting in the United States during that period .
Unfortunately for Pemberton, he died two years later without realising the success of the beverage he had created. After his death , Asa Griggs Candler worked to secure rights to the business. Two years later, he managed to buy those rights for a total of $2300 and became the Company's first president . He established the Company's headquarter Candler Building , which was the first building higher than a steeple in Atlanta.
The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl.R. Dean . In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark , and so shaped that, even if broken, a person could tell at a glance what it was." At first, Dean's prototype never made it to production , because its middle diameter was larger than its base , making it unstable on conveyor belts . Dean resolved this issue by decreasing the bottle's middle diameter.
Although the ingredients of Coca-Cola are listed on the side of the bottle or a can, the exact formula of Coca-Cola's natural flavorings is a trade secret . The original copy of the formula was held in SunTrust Bank 's main vault in Atlanta for 86 years. Besides natural flavorings, other main ingredients are carbonated water, sugar , caffeine , phosphoric acid and caramel color.
Coca-Cola has been also criticized for alleged adverse health effects , its aggressive marketing to children , environmental destruction, and so on. Studies indicate that soda and sweetened drinks are the main source of calories in the American diet , so most nutritionists advise that Coca- Cola can be harmful if consumed excessively. Studies have shown that regular soft drink users have a lower intake of calcium , magnesium and vitamin A. The drink has also aroused criticism for its use of caffeine , which can cause physical dependence.
According to Marko Albert , Estonia's best triathlete- Coca-Cola is a powerful drink. Some thriatlons, including the Hawaii Ironman also offer Coca-Cola on the run course . Marko Albert and other thriatletes drink Coke to collect energy from caffeine.
Coca-Cola has a long history of sports marketing relationships, which over the years have included  Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues.
 The first servings of Coca‑Cola were sold for 5 cents per glass . During the first year , sales averaged only nine servings per day in Atlanta. Today , daily servings of Coca‑Cola beverages are estimated at 1.8 billion globally.
Before it goes to market , each Coca-Cola product undergoes nearly 450 different tests to ensure that ingredient and packaging quality meets Company standards.
The Coca-Cola Company has done tons of warmhearted and kind TV- commercials , in order to attract people to buy their beverage more often. Most of the commercials are shown in Christmastime and include Santa- Claus .
Coca-Cola has also a lot of campaigns . For example, one campaign is where they type peoples ' names on the bottles and cans. This way people buy Coke more and more, when they find their name written on the bottle.
In Atlanta, there is even a museum of Coke called The World of Coca-Cola. It was opened in 2007. The museum's main attraction is certainly "The Vault of the Secret Formula", which is an interactive exhibit on the mystique of the Coca-Cola secret formula. The museum has also a high-quality security . For example, to enter the museum, you have to through the security checkpoint involving airport-style metal detectors. The World of Coca-Cola has become one of the most visited indoor attractions in Atlanta.
MOTO: At the Coca- Cola Company, we strive to refresh the world, inspire moments of optimism and happiness , create value and make a difference .