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Tallinn University School of Governance, Law and Society Coca-Cola Company's role in IPE Final paper Tallinn 2018 Brief overview The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes, headquartered in Atlanta, Georgia (Encyclopædia Britannica). Coca-Cola is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their company's portfolio features 21 billion-
Coca Cola Most biggestselling soft drink Nearly 300 bottling partners 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca Cola Zero etc. No.1 provider Short foundation history The prototype CocaCola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton. Pemberton claimed CocaCola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. 1888 three versions of Coke In April 1888 Coca Cola was sold under the names "Yum Yum" and "Koke,,
The Coca-cola Company The History of Coca Cola In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta. Fank Robinson the bookkeeper of John Pemerton recommended to have Coca Cola for the name of the soft drink invented by Pemberton. Robinson also scripited the flowing Logo oF Coca Cola. The soft drink was first sold to the in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. The first year of the sales were a big loss which is quite logical i think. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut sales went up strictly. On April 23, 1985, the trade secret "New Coke" formula was released. Mission · To refresh the world...
Product Advertising Diet Coca-Cola versus Diet Pepsi Coca-Cola® is a registered trademark of The Coca-Cola Company founded in 1886. Coca Cola markets itself as a classic drink what fits next to every meal and is suitable and enjoyable for everyone. Pepsi is Coca-Cola's biggest competitor (registered trademark of The PepsiCo) and the Company was founded in 1903. Pepsi markets itself as a rebel drink that is mainly for teenagers and often they refer to themselves as "a drink of the new- generation". Pepsi's Latest advertisement is with Sofia Vergara advertising the new Diet Pepsi slender can.
COCACOLA TOPICS CocaCola? The recipe Market share Being the best Conclusion COCACOLA WHAT IS IT? Carbonated soft drink Originally intended as a patent medicine Sold in more than 200 countries Produced by The Coca Cola Company of Atlanta, Georgia Invented by John Pemberton Asa Griggs Candler RECIPE It contains sugar or high fructose corn syrup caramel color Caffeine phosphoric acid coca extract kola nut extract lime extract vanilla and glycerin. MARKET SHARE All over the world over 40% MARKET SHARE IN USA WHY IS IT SO SUCCESFULL? It's addicting Familiar to everyone The CocaCola Company also sells concentrate for soda fountains to major restaurants and food service distributors. WHICH COUNTRY LOVES COCA COLA THE MOST? INDIA! CONCLUSION Invented in 1886 People in India love Vanilla and Caramel CocaCola the most
globe. International marketing takes more into consideration than just language – it involves culture, market saturation, and customer behaviors. American and European companies especially have turned their international marketing efforts into something more than just exporting – they have adapted their branding to account for differences in consumers, demographics, and world markets. • Companies who have done this very well include Coca-Cola, who discovered that the word ‘Diet’ carries a negative connotation in Latin America and changed the name of their zero-calorie product to ‘Coke Lite’ for those countries. UPS, known in America for their brown trucks, issued a fleet of a different color after learning that their flagship brown trucks resembled Spanish hearses. WHAT IS INTERNATIONAL MARKETING? International marketing is the application of marketing principles in more than one
immigrants for all races. Canada: Canada is next to USA, it is smaller than the USA but still one of the biggest countries on earth. London Sightseeing (vaatamisväärsused) : there are a lot of things to look at in London. Like Big Ben, Maddam Tussu o. London is home to many museums, galleries, and other institutions which are major tourist attractions as well as playing a research role. Food And Drink My eating habits are potatoes, macaroon, hamburger, ice cream, lots of candy, coca cola. My favorite fast food restaurants are McDonalds and Peetri Pizza, because they make the best pizza there ever. But there reason why people should eat healthy food is because it helps our body. There more healthy ear we eat the less we get sick and we would just feel better. Every plate (taldriku peal) should have atleast a little bit of vegetables, like carrots or broccoli ( mingi lill kapsas), mushrooms, and other healthy vegetables, so your food would be balanced with minerals and vitamins
instead of saying "vabandust" we say "sorry". Estonia is not economically dependent on the United States because they are not one of our most important trading partners, but as the economics of the United States has a great influence on the world economy, they can still indirectly have an influence on Estonian economy. Estonia is mainly influenced by the Americanization that is taking over the whole world. American products are everywhere: movies, music, trademarks. We eat at McDonalds, drink Coca-Cola basically everywhere, watch American movies from the TV every night, we go to school/work and listen to the radio which, surprise surprise, plays us American music. Luckily we have not caught up with the obesity problem that they have. Although we are getting there already. Besides the Americanization, United States of America has a remarkable army. United States is one on the leading countries in terms of warcraft. And in that we unfortunately very much depend on them
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