Coca-Cola roll rahvusvahelises majanduspoliitikas (0)

Tallinn University
School of Governance, Law and Society
Coca - Cola Company’s role in IPE
Final paper
Tallinn 2018
Brief overview
The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes, headquartered in Atlanta, Georgia (Encyclopædia Britannica ).
Coca-Cola is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, their company’s portfolio features 21 billion -dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta , Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle , Georgia and Gold Peak. Through the world’s largest beverage distribution system, they are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of their beverages are enjoyed by consumers in more than 200 countries each day (World of Coca-Cola). As the numbers are so immense and hard to imagine, it is appropriate to mention the reach of Coca-Cola