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Thinking Strategically (0)

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  • Learning  Aid
    Critical Success Factors in the Strategy of Southwest Airlines
    Purpose : Use this Learning Aid to learn about the critical success factors in the strategy of Southwest Airlines.
    Southwest Airlines has been the most successful airline in the industry over the past three decades. It is the preeminent low- cost air carrier in the United States , providing air transportation service between more than 60 American airports.
    Founded in 1971 , the mission of the company was simple – make it less expensive to fly than to drive between two points . At first glance, Southwest's approach did not seem like a recipe for success. They did not cater flights, did not offer seat assignments , used less central airports, and focused only on point-to-point travel . But Southwest's strategy was not to imitate the big airlines; it was to create a new market – short-haul air transport. The airline specifically targeted price - sensitive customers, and kept ticket prices low by keeping costs low.
    Southwest's success comes from identifying its critical success factors (CSFs) and developing its business strategy around them . The company's CSFs include :
    Course : Thinking Strategically
    Topic: Defining Strategy
    Copyright 2007 SkillSoft. All rights reserved.
    SkillSoft and the SkillSoft logo are trademarks or registered trademarks
    of SkillSoft in the United States and certain other countries.
    All other logos or trademarks are the property of their respective owners.
    Job Aid
    Strategic Positioning
    Purpose: Use this Job Aid to reference the types of strategic positioning.
    Position
    Keyword
    Characteristics
    Variety- based positioning
    Innovation
    Provides varieties or features of a product or service that no other organization is providing.
    Needs -based positioning
    Customer service
    Meets the needs of a customer group no other organization is meeting .
    Access -based positioning
    Delivery
    Uses different ways to access customers, or to make customers more accessible to the organization.
    Course: Thinking Strategically
    Topic: When Operational Effectiveness Fails
    Copyright 2007 SkillSoft. All rights reserved.
    SkillSoft and the SkillSoft logo are trademarks or registered trademarks
    of SkillSoft in the United States and certain other countries.
    All other logos or trademarks are the property of their respective owners.
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    Punktid Tasuta Faili alla laadimine on tasuta
    Leheküljed ~ 40 lehte Lehekülgede arv dokumendis
    Aeg2015-02-22 Kuupäev, millal dokument üles laeti
    Allalaadimisi 2 laadimist Kokku alla laetud
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    Autor Anu Rutov Õppematerjali autor

    Sarnased õppematerjalid

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    flow of products and information linkage and coordination between through a business process of other entities in the pipeline i.e. suppliers and costumers, and the organization it self. COMPONENTS OF SUPPLY CHAIN MANAGEMENT The following are the five basic components of Supply Chain Management: 1. Plan:- This is the strategic portion of SCM. You need a strategy for managing all the resources that go toward meeting customer demand for your product or service. A big piece of planning is developing a set of metrics to monitor the supply chain so that it is efficient, costs less and delivers high quality and value to customers. 2. Source:- Choose the suppliers that will deliver the goods and services you need to create your product. Develop a set of pricing, delivery and payment

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    Starteegiline juhtimine

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    lines and business units. Views a corporation in terms of resources and capabilities that can be used to build business unit value as well as generate synergies across business units o Generates corporate strategy by focusing on the core competencies of the parent corporation and the value created between the parent and its businesses o Developing a corporate parening strategy: Examine each business unit in terms of its strategic factors Examine each business unit in terms of areas in which performance can be improved Analyse how well the paren corporation fits with the business unit Vertikaalne integratsioon: Full integration ­ a firm internally makes 100% of its key suppliers and completely controls its distributors Taper integration - a firm internally produces less than half of its own requirements and buys the rest frim outside suppliers

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    effective partnership in its support. Effectiveness implies, amongst other things, information being: stored without essential use of paper transmitted without essential burning of fuel processed without essential human labor/endeavor 2.2.Values Simplicity and transparency Taking responsibility for every implemented piece in appreciation of the value of long- term relationships Free and creative thinking precedes rules and standards Confidentiality and respect for others Precision is valuable, ethics and care are absolutely necessary 2.3.SWOT Analysis of the Organization Strengths Weaknesses SO1: Good reputation on the local market WO1: Not enough qualified employees to

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    Cost Accounting. Chapter 1 Management accounting measures, analyzes, and reports financial and no financial information that helps managers make decisions to fulfill the goals of an organization. Financial accounting focuses on reporting to external parties such as investors, government agencies, banks and suppliers. It measures and records business transactions and provides financial statements that are based on GAAP. Cost accounting measures, analyzes, and reports financial and no financial information relating to cost of acquiring or using resources in an organization. Value-chain analysis: sequence of business functions in which customer usefulness is added to products and services. 1. Research and development 2. Design of products, services, or processes 3. Production 4. Marketing 5. Distribution 6. Customer service. Supply chain describes the flow of goods, services, and information from the initial sources of materials and services to the delivery of products to consumers, regar

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    Google's unique organization strength comes from the fact that the Google's top management trio would own roughly one-third of the shares but control over 80% of the votes. This immunized Brin, Page and Schmidt from replacement by investors second- guessing the company's strategy. The engineers were encouraged to spend 20% of their time working projects of their own choosing. This flexibility had spawned many initiatives, including Google News and Orkut. The way of thinking is that they can do better that it had been done already before. When it comes to trustworthy Google for sure has proved themselves by their policy: "Don't be evil! " ­ they never manipulate rankings to put their own products/services on the first page. No one can buy better Page Rank. A huge information flow weekly- questions, answers, ideas, food, drinks. This allows management to stay in touch with what their knowledge workers are thinking and doing

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    CHANGE YOUR THINKING CHANGE YOUR LIFE

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