Investment Plan For Valentino Chocolates Marketing (0)

Investment Plan For Valentino Chocolates Marketing Essay
Today , Valentino's chocolatiers are making over 60 different quality chocolates, with respect for tradition and a passion for taste . Thousands of people are enjoying more than 300,000kg of Valentino chocolates, bars and figures every year . In addition to the all time favorites, Valentino specializes in new creations which have been recognized and prized all over the world. Each month , Valentino presents a new chocolate , based on an exclusive design or an original taste, using origin covertures from Ecuador , Togo or Sao Thomé. The assortment is completed by a wide variety of chocolate specialties such as mendicants, truffles, orangettes, cerisettes, chocolate bars, sugar free pralines, liquor pralines, easter eggs and figurines.
Valentino has become one of Europe 's leading manufacturers of luxury chocolates and has won many international awards . For the past ten years , Valentino has expanded rapidly and now has almost 300 employees, 75 company- owned shops and a turnover of £90 million. However , in the last two years, sales growth has slowed down and costs have risen because of price -cutting in the industry, production problems, a fall in demand and low staff morale. This has caused a fall in profits. So, the owners have set aside £1.5 million to solve this problem and enable Valentino to become a competitive international business.

Objectives

To remedy this problems outlined above and make Valentino a more competitive business internationally, an investment of £1.5 million was proposed. We can help Valentino Company earn more profit by using this new investment plan. When consumers eat our chocolate, they will feel satisfied and happy . Other than that, we can distribute our chocolate to countries around the world. Moreover , our chocolate is harmless to people who have sickness because our chocolate contains sugar free and low fat products . Besides that , we hope that our company can produce more creative , delicious and healthy chocolate in the future in order to let our customer enjoy our chocolate . In the future , our company are going to have a new way of promotion .We are going to let the consumers to test the chocolate sample to get feedback before these chocalate enters the market . In addition , our biggest aim is to become the most well known chocolate industry around the world .

Options and benefits

The Board of Directors has agreed the following investment plan.
Firstly, we need to buy new machinery as new machinery can end the delay caused by the old machines that are breaking down. As the machinery breaks down, it will stop the production of the chocolate and the company will suffer losses every day which can lead the company to close down. Other than that, new machinery can help the company to produce more chocolate which the old machinery cannot produce the amount that are wanted . For example, the new machinery can produce 5000 chocolates per hour , while the old machinery can only produce 500 chocolates which the company will not get the profit they want. Furthermore , new machinery can help the company to produce more types of new chocolates which can help the company to promote their new chocolates to the customers. Moreover, buying the new machinery can help the company to save cost on paying their workers and can use the money to hire some professionals that specialise in the machinery process .
Secondly, finance a market survey and research trips to the USA can help Valentino to assess the market potential for Valentino products as this trip can help Valentino to see other country 's chocolate and bring back some idea to produce a new chocolate for the customer. Other than that, the trip to USA can help Valentino to know more about their famous chocolate flavours, their pricing and the material to produce the chocolate by interaction with the agents in the company. Price and material are important as people in the world like to purchase cheap products with good material and this will help Valentino to increase their profit.
Thirdly, buying a new fleet of cars is very important to our company because our sales staff need a ride to let them move around in the city to introduce our Valentino's products and sell to consumers. This can increase motivation of the sales staff of our company. By doing so, they will be more deligent and hardworking in their work which can also increase our company's profit. Besides that, they will get commission of the products which they have sold out. These new fleet of cars can also help our company to deliver consumer 's order to their houses or shops. With this, our company can deliver all order in time to let our customers feel satisfied with our efficient work. Therefore , they will feel happy to buy the products and continues their order from us. We can also print out our company products and paste it on our new fleet of cars to promote our chocolates when moving around in the city or town. Hence , this will make our company name and image more famous around that area.