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be made. These will be discussed in greater detail in Unit 3 Developing a Style for Business Writing. For now, just note a few of the changes that the secretary made. Vocabulary Compare the choices of vocabulary made by the Transport Supervisor and his secretary. The Transport Supervisor has chosen vocabulary suitable to an informal conversational style. His secretary has chosen alternative words or phrases which have the same meaning, but which are either neutral or formal in style. Text 1 Text 2 got worse and worse deteriorated lots of a number of OK satisfactory doing nothing unavailable for use more than enough chance ample opportunity get in touch contact Abbreviations Text 1 uses a lot of abbreviations. In Text 2 these are avoided an the full form of the word or phrase is given:
Letters Letters FORMAL, INFORMAL, TRANSACTIONAL TASK 1 Read the extracts and answer the questions. · Where are the extracts from? · What is the purpose of each letter? · How do they differ? · Which extracts are examples of formal letters? · How is the reader addressed in a formal letter? · What are the closing remarks for formal letters? · What is the salutation in a friendly letter? · How would you end extracts 1,2,3 ? · How would you begin the extracts 4 and 5? 1. Dear Mr Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments. I will be unable to attend ... 2. Dear Ralph, l just got your invitation to the company's event. l `m afraid I can't make it because I've a/ready made plans which l can "t change ... 3.
UNIT 6 Connecting Ideas Logically and Effectively The aim of the section is to assist you to produce an effective topic outline: a skeleton of your document. If this stage of the production process is done properly all you really need are the language control techniques to connect your ideas logically and effectively. If you have a well documented list of techniques to connect your ideas effectively the writing process is less formidable. You will want to know how to join similarities, compare and contrast certain facts, introduce the next topic, offer a supporting idea, or refer to previously presented facts. You will also need to know how to present different shades of argument to produce logically a recommendation you wish to make. This requires an ability to emphasise certain facts and 'bury' others. However, all facts need to be linked to give a logical flow. This unit will give you language practice in this important aspect of producing written docume
· Shall I ask him to call you back? · Can/Could I give him/her a message? 9 Other key phrases · Would you hold the line a moment, please? · Would you wait a moment, please? · Could you call back later? · I'm sorry the line is engaged/busy. · I'm sorry. He's not answering at the moment. · Thank you/Thanks for calling. Complete the expressions with these words. moment hold wrong engaged answer can extension keep try message through hang speak 1 How ............... I help you? 2 Could I ............... to John Smith? 3 Could I have .............. 233, please? 4 Could I leave a ............. for John Smith? 5 I'm sorry, the line's ............ 6 There's no ............. 7 I think you've got the .............
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
THE CAPITALIST NIGER Chika Onyeani ………………………Every African must internalise this book - period….DAA INTRODUCTION In October 1960, Nigeria received its independence from Britain. By then, Ghana the former Gold Coast had been independent for three years under the great Osagyefo Kwame Nkumah. It was a time for celebrating Africa’s coming of age, as more and more African countries received their independence either from Britain or France. It was especially a poignant time for Africa, as then British Prime Minister Harold McMillan articulated his now famous “winds of change” sweeping Africa. We had high hopes for Africa, for the Black race, that the insidious imposition of foreign rule on us, the looting of Africa’s natural resources by our colonial masters accorded us would be things of history. That is more than forty years ago. Unfortunately, the promise of independence has not been fulfilled. Today, Africa has become more desolate; there is more starvation
PSYCHOLOGY PART 1: CORE Biological level of analysis Outline principles that define the biological level of analysis. 1) Behavior can be innate, because it is genetically based. Evolution may play a key role in behavior. 2) Animals may be studied as a means of understanding human behavior. 3) There are biological correlates of behavior. Cognitions, emotions and behaviors are products of the anatomy and physiology of our nervous and endocrine system. Explain how principles of the biological level of analysis may be demonstrated in research. 1) Correlational studies: Study by Buss, who hypothesized that across cultures, men will prefer to marry younger women because of greater reproductive capacity and women will place greater value on a potential mate's earning potential to provide survival advantages. This evolutionary hypothesis was tested in 37 cultures by sending out questioners. 2) Twin studies (type of correlational stud
Some of the things you will learn in THE CODEBREAKERS • How secret Japanese messages were decoded in Washington hours before Pearl Harbor. • How German codebreakers helped usher in the Russian Revolution. • How John F. Kennedy escaped capture in the Pacific because the Japanese failed to solve a simple cipher. • How codebreaking determined a presidential election, convicted an underworld syndicate head, won the battle of Midway, led to cruel Allied defeats in North Africa, and broke up a vast Nazi spy ring. • How one American became the world's most famous codebreaker, and another became the world's greatest. • How codes and codebreakers operate today within the secret agencies of the U.S. and Russia. • And incredibly much more. "For many evenings of gripping reading, no better choice can be made than this book." —Christian Science Monitor THE Codebreakers
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