PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9
THE INTERNET AND E-COMMERCE 1. ISP it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart Shopping cart is where you put product you have purchased from online shop. 7. last mile problem how to deliver products, purcased on internet to the customers 8
training part-time. One question I ask people is, 'What will happen if you don't do it?' The answer inevitably is that they will wish they had." There are plenty of organisations able to help people embark on their journey of career change. SMP Solutions is among them. Steve Preston, the director, says that while some people opt for one-to-one advice and support, others benefit from group workshops. "People are not very good at talking about themselves in a positive way and what happens in a group dynamic is that people point out others' strengths and potential ideas for careers. It works well." Emma White, a personal development coach, believes it's important that people understand the breadth of careers out there. "Sometimes I get people coming to me saying something like, 'I just know I want to work with animals.' They go away amazed at the opportunities available."
structural competition or "pure competition" The main characteristics of competition: 1. Number of firms 2. Type of product 3. Control over price 4. Conditions of entry 5. Nonprice competition 6. Information flow Pure Competition · Involves very large numbers of sellers and buyers. · Firms producing identical or homogeneous products. · Standardized product (a product identical to that of other producers). (ex. corn or cucumbers). · Free Entry and Exit: no significant legal, technological, financial, or other obstacles prohibiting new firms from selling their output in any competitive market No control over the price: "Price Takers" ( the firms have no market power) . The individual firm has very little to no impact on the market. · Demand is perfectly elastic.
Unit 7- 8 1. Tarbija ühiskond Consumer society - the world of people who buy goods or make use of services 2. Keskkond Environment - the natural world around us 3. Pakend Packaging many companies use it (boxes, bottles, etc.) 4. Ümbertöötlema Recycle that is made using old materials 5. Saaste Pollution like smoke in the air, can be reduced if companies use trains instead of road transport 6. Osooni kiht - Ozone layer - high above the earth's surface, helps to protect the earth from harmful rays of the sun 7
INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management
The course supports the other Traderun courses, especially the course related to EU cooperation with Russia and Eastern Partnership Countries. 3 1. LEGALIZATION OF A COMPANY WITH A FOREIGN OWNER IN RUSSIA Today the investment attractiveness of Russia is very high. In addition to the dynamic pace of development of the economy, Russia offers to foreign investors increasing every year the market of goods and services to consumer and business. Most often, this together with the high rate of return on invested capital is a crucial factor in the decision to enter the Russian market. One possible way to full implementation of business activities on the territory of the Russian Federation - is the creation of a legal entity. An enterprise with foreign capital - is created on the territory of the Russian business- organization whose founders are foreign citizens or organizations
...................................................................................... 19 1.2. The Business Environment ........................................................................................ 23 1.3. Banking system.......................................................................................................... 27 1.4. Starting a business in Ukraine ................................................................................... 32 1.5. Market entry strategies .............................................................................................. 33 1.5.1. Direct Sales ........................................................................................................ 33 1.5.2. Agency and Commission arrangements ............................................................. 34 1.5.3. Joint venture with a Ukrainian partner.............................................................. 34 1.5.4
bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV.
Financial accounting focuses on reporting to external parties such as investors, government agencies, banks and suppliers. It measures and records business transactions and provides financial statements that are based on GAAP. Cost accounting measures, analyzes, and reports financial and no financial information relating to cost of acquiring or using resources in an organization. Value-chain analysis: sequence of business functions in which customer usefulness is added to products and services. 1. Research and development 2. Design of products, services, or processes 3. Production 4. Marketing 5. Distribution 6. Customer service. Supply chain describes the flow of goods, services, and information from the initial sources of materials and services to the delivery of products to consumers, regardless of whether those activities occur in the same organization or in other organizations. Five step decision making process: 1. Identify the problem and uncertainties. 2
Good afternoon! My name is … I will be speaking today for 10 minutes about market and marketing. At first I am going to talk about meaning of market and I must define what is market in modern marketing context. The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following: Market may mean a place where buying and selling take place Buyers and sellers come together for transaction An organization through which exchange of goods takes place The act of buying and selling of goods (to satisfy human wants) An area of operation of commercial demand for commodities In addition, I have to define what is marketing. Marketing is a human activity to satisfy needs and wants, through an exchange process
Monopolistic Competition Market Power Firms in monopolistic competition or imperfectly competitive markets are more likely to have limited market power because there are many firms with differentiated products (there are substitutes) and there is relative ease of entry and exit into the market Market Power among Sellers · Monopolistic competition - a market with a large number of sellers and relatively free entry; each firm "differentiates" its product. · Oligopoly - a market characterized by significant barriers to entry and "a few "sellers who recognize their interdependence in the market; products may be homogeneous or differentiated. Monopolistic Competition · Large number of sellers · relative ease of exit / entry · products are differentiated
BUSINESS PLAN MP CANNED FOOD LIMITED 2018 Business and owner details Business name MP CANNED FOOD LIMITED Owner(s) name MARTIN PÕLD Business address and postcode 12 CARLISLE STREET LEICESTER LE3 6AF Business telephone number +447726779223 Business email address [email protected] Home address and postcode (if different from the above) Executive summary 1.1 Business summary: My business idea is simple: MP CANNED FOOD LIMITED is importing canned food (meat products and ready meals) from Estonia to the United Kingdom. Unique products like "Wild Boar In Its Own Juice", "Elk In Its Own Juice" and "Venison In Its Own Juice" are hard to find in the United Kingdom. We are selling Rannarootsi and Frank Pott brands and sell them online, http://www.mpwildgame.co.uk Future plans are to start trading also in Leicester Market in November/December as a Market Stall, supplying deli shops (including North European and International),
Accessible- easy for anyone to obtain and use Admittedly- used for saying that you admit something is true, especially when this makes your main idea weaker Affordable- cheap enough for ordinary people to afford Agricultural- relating to farming Alcoves- a small area in a room that is created by building part of one wall further back than the rest of the wall Ample- enough, and often more than you need Attic- the room in a house under the roof Bedsit- a room that you rent that is used for both living and sleeping in Brick pillars- Bungalow- a house that is all on one level
e-mail: [email protected]. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. The publisher is not engaged in rendering professional sevices, and you should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
Tartu Kivilinna Gümnaasium Liis Viljak 10b Bodyshop Company The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, we now have over 2,100 stores in 55 countries, with a range of over 1,200 products, all animal cruelty free, and many with fairly traded natural ingredients. We were the first international cosmetics brand to be awarded the Humane Cosmetics Standard for our Against Animal Testing policy. And we have our own fair trade programme called Community Trade, making us the only cosmetics company with such an extensive commitment to trading fairly. Community Trade now works with 31 suppliers in 24 countries, providing over 15,000 people across the globe with
stitutes a further milestone in the development of tax legislation. Licenses and permits - Georgia has dramatically reduced licensing and permitting requirements to ease constraints on business. The total number of licenses and permits was cut by 84% in re- forms that eliminated 756 licenses and permits and streamlined procedures. Currently, licenses and permits are only used in the production of highly risky goods and services, also usage of natural resources and specific activities. The procedures of issuing licenses and permits were significantly simplified to the "one-stop shop" and "silence is consent" principles. Customs Reform - From January 1, 2011 the new Tax Code of Georgia took effect which also includes the provisions regulating customs. Tax Code established business friendly customs pro- cedures. Customs Tariffs Reform significantly eased and sharply reduced the costs connected to
and not a victim. As a predator and not a victim, I have decided to confront the truth of my misfortune and when I look in the mirror I see the culprit standing right in front of me – it is me. As the saying goes, truth shall set you free. Truth has set me free. The truth in being a Capitalist Nigger is that it sets you free. Being a Capitalist Nigger puts you in control of every aspect of your life – you are in charge and nobody else. You want your children to have good grades in school? Then practice Capitalist Niggerism because then you will not blame the teachers for failing your children or blame the nationwide testing services for using non-black questions in their testing. You will be in control because you will totally understand that everything that happens to your child at school is a result of the learning environment you have provided him or her at home. You want to succeed in creating wealth, join Wall Street
enormous amount up to US$ 4.5 trillion yearly. The needs of variable industries are already met by the use of Machine to Machine (M2M) solutions using wireless networks. Being a relatively new sector, the M2M connections are expected to grow up to 55% a year in Europe, North America, Oceania and Asia between 2010 and 2013. Approximately two-thirds of mobile operators in Europe provide M2M services, being a sign of market maturity, in comparison with about half of the operators in the Americas, Asia and Oceania. By 2020 the amount of connected devices is anticipated to ascend to 25.6 billion, of which 10.5 billion use mobile technology. The automation of services and cross-industry cooperation will presumably be beneficial for the sectors of transportation, healthcare and utilities. It is predicted that the socio-economic
EU Internal Market Group Work I: History and Purpose of the Internal Market Please connect terms (numbers) with correct description (letter), for example 17 M 1 Common Market A ... is characterized by free movement of goods between the participating countries, but autonomous external trade policies in relation to non-participants. 2 Comparative B A top-down approach to integration that can be best Advantage explained by market failure.
to change many factors that are important in the beverage industry. This means that in today's globalized world Coca-Cola has a lot of trailblazing work done and to do. For example the introduction of the new renewable and recyclable plastic bottle in 2009 which made many similar companies to follow the lead because the health of the planet is important to many people and therefore big companies have to be more planet friendly because otherwise many people would not buy their products and buy something more economically friendly, in this case Coca-Cola. That shows how one company can be a gamechanger to other companies and talks loudly about the influence of Coca-Cola Company. Previously mentioned example was just one specific example how much power can one company have. On the wider scale Coca-Cola Company creates many jobs and gives income to people in every region of the world and that in general boosts the economy of the world.
Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.
famous and how they have remained so rare is down to a company named DeBeers. This paper is about DeBeers, the most powerful diamond company in the world. Monopoly main characteristics were that firm is single seller of the product without any close substitutes. Nowadays DeBeers have many substitutes and that is the reason why they are not a pure monopoly, but they are definitely nearly one. This is because the firm still has the bulk of world sales and controls 45% of world diamonds market. This paper examines these monopoly characterises, also how and why DeBeers diamonds monopoly still exists and what benefits they give the world. Also how the firm handled the problems which resulted from new government regulations to make the diamond industry more competitive. De Beers Diamonds is a Swizz-based company which was founded in 1888 by Cecil Rhodes, a British Business man. The company was financially supported by an Alfred Beit, who was a
Central Europe. you should buy this new edition of Influence: o More neuroscience evidence of how the influence process works is inte- Science and Practice, gra ted throughout. For instance, brain imaging research is presented, showing here are 5 good reasons! how the "Expensive = Good" heuristic o Updated coverage of social influence leads people to perceive more costly effects in popular culture, such as the items as better than (identical) less contagion of obesity among the young costly ones. and the contagion of violence in such tragedies as the Virginia Tech and North- o Enhanced coverage of "how to say
1. Advertising campaign- series of actions taken to advertise/ talk uo a product 2. Price promotions- to lower the price and advertise it, to make a product more popular 3. Premium brands- goods that are with good quality and expensive 4. Special offer- when sht's on sale or offered with a better price 5. Core brand- the main product 6. Marketing plan- an arrangement how to do business 7. Consumer product- something that is made especially for the customers 8. Brand loyalty- when someone uses mostly the same trade-mark 9. Brand awareness- when you know what the market holds 10. Market share- stocks 11. Advertise- to publish something 12. Associate- if you connect one thing with another in your mind 13. Consume- when you use sth up 14. Market- the people who buy things and the place to buy things from 15. Produce- to make and launch into market 16
Monopoly Market Power In pure competition sellers are "price takers." No seller (or buyer) has the ability to influence the market price. In most markets, at least one or more of the conditions required for pure competition are violated. This gives sellers or buyers the ability to influence the market price and allocation of resources Pure competition results in an optimal allocation or resources given the objective of an economic system to allocate resources to their highest valued uses or to allocate relative scarce resource to maximize the satisfaction of (unlimited) wants in a cultural context. Pure competition is the ideal that is be benchmark to evaluate the performance markets. The economic theory of · monopolistic competitive markets, · oligopoly and · monopoly
relative amounts of the different inputs to be used. Production is an activity where resources are altered or changed and there is an increase in the ability of these resources to satisfy wants. · Before goods can be distributed or sold, they must be produced. · Within the market model, production and costs of production are reflected in the supply function Production, more specifically, · the technology used in the production of a good (or service) · the prices of the inputs determine the cost of production. Production processes increase the ability of inputs (or resources) to satisfy wants by: · a change in physical characteristics · a change in location
58 budgeting eelarve koostamine 59 bulge hindade ajutine äkktõus 60 burden of debt võlakoorem 61 business entity majandusüksus 62 business management ärijuhtimine 63 business venture äririsk 64 canon seadus, eeskiri 65 capacity for work töövõime 66 capital contributions panus 67 capital gearing rahasuhe 68 capital market kapitali turg 69 cash book kassa 70 cash dispenser (ATM) sularaha automaat 71 cash flow forecasts rahavoogude prognoos 72 central bank keskpank 73 chain pankade, kaupluste kett 74 charges kulud, kulutused 75 charity heategevus 76 check-in sisseregistreerimine 77 clerk kontoriametnik
Module 1. Introduction 1)When did the industrial revolution start? 19th century 2)How did the Americans improve the Western European economy? Marshal aid 3)When did world trade start booming before or after 1950? After 3 top exporting continents in the world: Asia 56%, Europe 19%, North America 10%. Area is considered to be the biggest emerging market: The Indian Sub-continent (India, Pakistan, Bangladesh and Sri Lanka). Products are exported from … Europe: motor cars, mashinery, chemicals.;Asia: video/audio equipment, clothes, shoes.; Australia: iron ore(рудаmaak), dairy products, meat.;Middle East: oil, gas, chemicals.;Africa: fruits, cacao, coffee.; North America: peanuts, grain, coal.;South America: meat, poultry(linnuliha), iron ore.
.......................................................................................................................3 Keys to Success...................................................................................................................4 COMPANY DESCRIPTION................................................................................................. 4 PRODUCT AND SERVICE ..................................................................................................4 TARGET MARKET ..............................................................................................................5 Main competitor..................................................................................................................5 MARKETING AND SALES PLAN .....................................................................................5 Marketing strategy .............................................................................................................5
Can you buy everything for money? Money is a resource for which you can afford to buy anything, of course, if this is enough money. But they are also a lot of things (values) that you can not for the money. You can not buy friendship, family, acquaintances and loved ones much more. Money can be used as means of payment can shop in peace, by paying taxes, etc.. Coming back on the friends you can not afford to buy your friends, we do not pay for this, for us who they are. But between, we have a friend do something (to help), and for a small fee to give to a friend. In my opinion, as well as many others have money in the all-powerful, for it can get things done, you should not get in when it is earned. However, I need to stay alive. Money has grown to what it is today
Shops and Shopping Task 1. Underline the most suitable word or phrase. a) That new clothes shop has a lot of very good bargains/sales. b) On Saturday morning the High Street is full of customers/shoppers. c) It costs £9, so give her £10, and she'll give you £1 change/rest. d) I don't go to that supermarket because it's a bit priced/pricey. e) You cannot return goods without the original recipe/receipt. f) Supasoft Soaps are for sale/on sale here. g) A carrier bag is free with each buyer/purchase over £10. h) If you pay cash, we can give you a 10 per cent cutting/discount. i) How much did you pay/spend for your new shoes? j) This is a good shoe shop, but the costs/prices are very high. Task 2. Rewrite each sentence so that it includes the word given in capitals. a) I can't manage to see what the price is. Let's ask MAKE
suspension (kõrvaldamine) - form of punisment that people recieve for violating rules and regulations Civil Action (tsiviilhagi) - lawsuit between two private parties prosecution (süüdistus) - the institution and carrying on of legal proceeding against a person injury (vigastus) - an act or event that causes someone/something no longer to be fully healthy claim (nõudeõigus) - to apply for compensation or to inherit something prison (vangla) - residence for incaretaking criminals majority (enamus) - greater amount of the group public opinion (avalik arvamus) - collective opinion of many people on same issue, problem etc. Seperation of Power (võimude lahusus) - division of responsibilites into distinct branches to limit any branch from excersising the core functions of another (legislative, executive, judicial)
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