Advertising campaign (0)

Sarnased õppematerjalid

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BUSINESS VOCABULARY

18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6

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Monoloogid

every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage

Inglise keel

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Monopolistic competition

The product-variety externality: · Because consumers get some consumer surplus from the introduction of a new product, entry of a new firm conveys a positive externality on consumers. The business-stealing externality: · Because other firms lose customers and profits from the entry of a new competitor, entry of a new firm imposes a negative externality on existing firms. Advertising When firms sell differentiated products and charge prices above marginal cost, each firm has an incentive to advertise in order to attract more buyers to its particular product. · Critics of advertising argue that firms advertise in order to manipulate people's tastes. They also argue that it impedes competition by implying that products are more different than they truly are. · Defenders argue that advertising provides information to consumers

Micro_macro ökonoomika

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Marketing

Indroduction This assignment will examine Britain's car market and shows how the external and internal environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of Mini made and after that the Mini model is been created from wood and also the most important mechanical parts for Mini has been developed. Four years later the Mini hits the streets. In 1965 the first Mini with an automatic transmission ent

Business english

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Inglise keele sõnad ADVERTISING

that you get for your work 9. Weighting - Extra amount of pay given because you work in an area where it is expensive to live.  10. Perk ­ sometihing exstra you get from a job, like fringe benefits, but it can have no monetary value, like a chance to travel. 11. royalty ­ A payment that someone such as a writer or musician gets each time their work is sold or performed. HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising ­ Free advertising, friends tell other friends abaout products. 2. Institutional or prestige advertising ­ The company's name is mentioned but not the specific product's. 3. Advertiding agencies ­ Companies that handle advertising for clients. 4. Advertising account ­ Contract between companie and client. 5. Agreed budget ­ the amount of money a company plans to spend in advertising and media time. (A particular market segment at which a marketing campaign is focused.) 6

Inglise keel

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Turundusplaani koostamine

Marketing Mix · Pricing. Toscana's pricing scheme is that the product cost is 45% of the total retail price. · Distribution. Toscana's food will be distributed through a take out model where customers can call in their order and come to the restaurant to pick it up, come into the restaurant, place the take out order and wait for it to be completed, or come in and dine at the restaurant. · Advertising and Promotion. The most successful advertising will be banner ads and inserts in magazines ,,Mood", ,,Naisteleht", ,,Kultuur ja elu" and in different web- based magazines, such as: Buduaar, Toidutare and Perenaine. We'll also use Direct mail campaign and pay a lot of attention on our total web development (homepage, facebook). · Customer Service. Obsessive customer attention is the mantra. Toscana's philosophy is

Inglise keel

40

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Introduction of SCM

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team is more competitive when each player knows how to

Kategoriseerimata

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"Marketing"

Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways. They include: · Acquiring more customers · Persuading each customer to buy more products

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