COCA-COLA Have you ever come home from school, practice or whatever and felt soooo thirsty? So you walk towards the fridge and hope there's something cold to drink. You open the door of the fridge and start to smile, because you have seen a bottle of COCA-COLA!! Coca- Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by The Coca-Cola Company and is often known as Coke. The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most famous of these are Coca-Cola Zero, Coca- Cola Light and Coca-Cola Cherry. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. It was 1886, and in New York Harbour, workers were constructing the Statue of Liberty. But
American tastes, headquartered in Atlanta, Georgia (Encyclopædia Britannica). Coca-Cola is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their company's portfolio features 21 billion- dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, they are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of their beverages are enjoyed by consumers in more than 200 countries each day (World of Coca-Cola). As the numbers are so immense and hard to imagine, it is appropriate to mention the reach of Coca-Cola Company
some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage Secondly, there are different kind of social securities to help people who need it. For example Money paid to unemployed people is called dole, money paid to retired people is called pension and money paid for students to help them pay for their studies is a student grant. Onthe other hand, there are a lot of people who take advantage of the government and the social security. Some people pretd to have a disability just to get the disability allowance and not to have to work.
overseas. • However, globalization has created just as many challenges as opportunities for brands that venture overseas. Because consumers have so many more options for similar products, companies must ensure that their products are high in quality and affordability. Additionally, these products cannot be marketed identically across the globe. International marketing takes more into consideration than just language – it involves culture, market saturation, and customer behaviors. American and European companies especially have turned their international marketing efforts into something more than just exporting – they have adapted their branding to account for differences in consumers, demographics, and world markets. • Companies who have done this very well include Coca-Cola, who discovered that the word ‘Diet’ carries a negative connotation in Latin America and changed the
e.g. Mild Complaint: I am writing to complain about a damaged videotape I bought at your shop. I hope you will deal with this matter/ resolve this matter quickly. Strong Complaint: I am writing to express my disgust at the appalling treatment 1 received while staying at your hotel. I insist upon full compensation or I will be forced to take this matter further. · Start a new paragraph for each different aspect of the topic. · You should state the reason for the complaint in the first paragraph. · Any complaints you make should be supported with a justification. · Complaints and justification can be finked together as follows: I still haven't received the goods I ordered in spite of/despite the fact that I sent you a cheque three weeks ago. Although/Even though I have only used the automatic tin-opener once, it no longer works
famous and how they have remained so rare is down to a company named DeBeers. This paper is about DeBeers, the most powerful diamond company in the world. Monopoly main characteristics were that firm is single seller of the product without any close substitutes. Nowadays DeBeers have many substitutes and that is the reason why they are not a pure monopoly, but they are definitely nearly one. This is because the firm still has the bulk of world sales and controls 45% of world diamonds market. This paper examines these monopoly characterises, also how and why DeBeers diamonds monopoly still exists and what benefits they give the world. Also how the firm handled the problems which resulted from new government regulations to make the diamond industry more competitive. De Beers Diamonds is a Swizz-based company which was founded in 1888 by Cecil Rhodes, a British Business man. The company was financially supported by an Alfred Beit, who was a
PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7
Tuppy, Bertie's friend, tries to sell his Cock-A-Leekie soup recepie to a soupcompany Slingsby of Slingsby's Soups. A Car accident take place and Wooster is conciliateing her friend and his wife. I'm sure that everyone recognise the man who was playing the character Wooster. Hugh is nowadays wellknown first and foremost on the medical drama ,,Dr House", what is very famous and good sequence right now. It's funny to see him acting two totaly different personality's. On Dr House , there he is willful,abstruse but smart doctor. In Jeeves and Wooster hi playes vigorous, correct and cheerful gentleman. For me less known man Jeeves otherwise Stephen did also great job. Here is opinion to him by Michael Brooke: ,,Although Fry was too young to be totally convincing as Jeeves, his superciliously sarcastic "Indeed, sir?" and aura of vast intelligence were enhanced by the actor's real-life reputation as an all- round polymath
3. The National Health Service 4. Diseases 5. First Aid 6. Medicine and elements of medical care 7. Doctors 8. Ways of keeping health 9. Conclusion 10.Used materials 1. Introduction The human body is just like a machine with many parts. Each part has a special job, and all the parts work together to keep you alive and healthy. Good health is one of the most important things in life. There are certain things we can do to stay healthy. We should eat a balanced diet that includes the right kinds of food and drink plenty of clean, fresh water. We should exercise regularly, strengthening our muscles and keeping us in shape. Exercise helps the blood circulate around our bodies, cleaning out waste and supplying plenty of oxygen. It is also important what we get enough sleep. The number of hours we sleep we need depend on our age. Young babies sleep for 20-22 hours each day, whereas older people often need only 6-7 hours. 2.1 Early hospitals
A world of in nite options awaits those who would read this book and be inspired by it!" --Michael E. Gerber, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." --Tom Foremski, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." --Mike Maples, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life to travel, spend time with family, and write book blurbs. This is a dazzling and highly useful work." --A. J. Jacobs, editor-at-large of Esquire magazine and author of The Know-It-All "Tim is Indiana Jones for the digital age. I've already used his advice to go spear shing on remote islands and ski the best hidden slopes of Argentina. Simply put, do what he says and
.................. 3 Health and fitness ..................................................................................................................................... 3 Jobs and employment ............................................................................................................................... 3 English speaking countries ........................................................................................................................ 3 Food And Drink ......................................................................................................................................... 4 Exam House and Home I live in the center of Tallinn. In villardy street, it is near Kristiine. I have a very nice flat there with four rooms. And I live with my parants. The best thing about my room is that it is really really big and I have a lot of room for my self
leading to the development of the masterpiece. It is difficult to say who did the first masterpiece, it is commonly credited to Super Kool 223 of the Bronx and Wap of Brooklyn. The thicker letters provides the opportunity to enhance further the name. Writers decorate the interior of the letters with what are termed "designs." First with simple dots, later with crosshatches, stars, checkerboards. Designs are limited only by an artist's imagination. Many different styles could be seen on the subways cars: illustrations and cartoon characters were used to illustrate the letters. Every style has its name: top-to-bottom, block letters, block busters, panel pieces, leaning letters, window down, whole car, throw ups… For example the Bubble style was invented by Phase II. A more complex development of the letter design turns the piece totally unreadable to the average commuter. Writers call it “wildstyle”.
(maize) meal and sugar. Often these foods were imported or processed by white wholesalers, mills and factories. The consequence was to drastically restrict the range of ingredients and cooking styles used by indigenous cooks. On the other hand, some imported food plants (maize, tomatoes) have expanded the dietary range of indigenous cooks. Of these maize is the most significant - it has been integrated to such an extent into the traditional diet that it is often assumed to be an indigenous plant. Popular foods in modern South Africa are chicken, limes, garlic, ginger, chili, tomatoes, onions and many spices. Settler cookery South Africa was settled from the seventeenth century by colonists from the Netherlands, Germany and France, and later by arrivals from the British Isles. These colonists brought European cookery styles with them. Cape Dutch Traditional cookery of South Africa is often refered to as "Cape Dutch". This cuisine
.......................................................................................................................3 Keys to Success...................................................................................................................4 COMPANY DESCRIPTION................................................................................................. 4 PRODUCT AND SERVICE ..................................................................................................4 TARGET MARKET ..............................................................................................................5 Main competitor..................................................................................................................5 MARKETING AND SALES PLAN .....................................................................................5 Marketing strategy .............................................................................................................5
Everyone wants to be attractive and brands may help to impress other people. Buying brands show that you have taste, you look for newness, it also shows that you can achieve something more, than an ordinary person, because all these brands are expensive and not everyone can buy them. People also buy brands, because they guarantee the high quality of product. On the other hand, today you never can be 100% sure in quality and originality even if you buy product of market leader. Also, after a good brand launch, there is a large probability that someone besides you will buy something from the new collection and if you are living in a small town, there is a chance that you can face a number of people wearing the same outfit or having the same item as you. I also think that the frequency of how a particular brand is being bought by other people depends on society and advertisement of that brand. Considering an example of
Sexualisation of women in advertising Rationale of the Written Task (Part 2) The purpose of this written task is to provide a viewpoint concerning the sexualisation of women in Western media and to simultaneously inform the audience about the negative some of the negative aspects of sexist media. The opinion column evinces a critical view towards sexist media. The written task analyzes one Burger King’s advertisement and discusses in depth the reasons as to why the commercial is problematic and in specific sexist. The intended audience of the piece is teenagers and adults, as the purpose is to inform and provide an opinion on a troubling media phenomenon. However, the primary targeted demographic of the opinion column is women. The context of this written task is Western advertising and in general the 21st century’s media, as sexist media
6) A filling B loading C stuffing D packing 3. Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed phrase. With the advent of so-called 'Reality TV, which puts the emphasis on ordinary people doing ordinary things on TV, the BBC has been much criticised for (1) ........ down its schedules. But it worries me that the biggest victims of this never-ending diet of violent cartoons, immoral dramas and banal docu-soaps is the nation's children. The sheer quantity of TV watched by the under 16's is truly alarming, with the national (2) ........ for Britain placed at three and a half hours per day. The programmes that are rubbish easily (3) ........ the programmes that are decent and watchable. There will no doubt be howls of (4) ........ out there from people who believe that TV is educational. Educational my foot. Fast-moving visual images (5) ......
taste. What can compare with fresh pees or new potatoes just boiled and served with butter? Why drown spring lamb in wine or cream and spices, when with just one or two herbs it is absolutely delicious? If you ask foreigners to name some typically English dishes, they will probably say "Fish and chips" then stop. It is disappointing, but true that, there is no tradition in England of eating in restaurants, because the food doesn't lend itself to such preparation. English cooking is found at home. So it is difficult to a good English restaurant with a reasonable prices. In most cities in Britain you'll find Indian, Chinese, French and Italian restaurants. In London you'll also find Indonesian, Mexican, Greek... Cynics will say that this is because English have no "cuisine" themselves, but this is not quite the true. Vocabulary: to criticize - tasteless overcooked - ingredient - to invent - sauces - to disguise - spice
Advestising Robert Rivik There are many different ways to advertise, most of advertisments that we see are TV commercials and also we can hear advertisments from radio and see advertising posters in public places. Advertising is good for customers, because otherwise they wouldn't know about new products, that different companies are offering. Advertising also keeps the prices lower, for example, when we watch TV and we see 3 different types of commercials based on the same product, then we choose the cheapest product. It means, that every company wants to sell, but for selling they have to keep prices as low as possible. There are different types of advertising techniques, one is aimed at grown ups and other one is for children. Advertisments for grown ups are based on 2 things, how good the product is
modernize their nuclear weapons program. According to a Congressional Committee investigation, it found evidence that relentless espionage, assiduous research and open exchanges with American scientists, had saved China incalculable time and money in its drive to build a modern nuclear arsenal. However China achieved this remarkable feat, the most important point is that it followed the Caucasian and copied his methods. In the process, China has saved itself incalculable time and money in reaching its goal. The Chinese understood that America had built a great “mousetrap.” It didn’t need to go 7 through all the trouble of assembling a group of scientists or engineers to design and construct a new mousetrap. All it did to succeed was copy what was already existing. The accusation is that a few Chinese-Americans working in American nuclear laboratories were
Tests Superstar 1 Luke Prodromou Test 1 Name____________________ Class_______ Use your English 1 Complete these sentences using the correct form (present simple or present continuous) of the verb in brackets. _ 1 She is in a band and she _________________________________ (record) a CD at the moment. _ 2 She is an actress and often _________________________________ (appear) on television. _ 3 At the moment she _________________________________ (have) a rest because she is tired. _ 4 Mike is a doctor and he _________________________________ (live) in Manchester. _ 5 I _________________________________ (start) work at 8.30 every morning. _ 6 He is a good cook but she _________________________________ (prefer) to eat out. _ 7 English tests _________________________________ (get) more and more interesting. _ 8 They _________________________________ (have) a party because it's her birthday. _ 9 I sometimes ____________
Maturita Solutions Advanced Workbook Key stand bananas and coffee! It's a bit 3 1 to 8 of Unit 1 uncanny really. Is it something she's 2 about 9 century passed on to me genetically, or is it 3 like 10 assumed / 1A Memories page 3 learned behaviour? Who knows? 4 of thought / 1 See exercise 2 2 5 6 any fought
"We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
Indroduction This assignment will examine Britain's car market and shows how the external and internal environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of Mini made and after that the Mini model is been created from wood and also the most
I agree on that, because the technology age has begun. Because of this, young people do not know or want to about books. Instead, the play games and surf on the Internet. In addition to that, parents make expensive gifts, such as telephones, i-pad's and lap tops to their children and even teach them how to use it if the do not already know it yet. However, the knowledge on how to use the computer, comes in handy when growing up. Different jobs require skills, like how to use different programs to solve a work problems. Nevertheless, people know that it is unhealty to watch the computer screen all day, but they do it anyway. We should always remind ourselves that it is important to read books. They are useful and helpful, also even fun to read. It is always better to read hundreds of books than texts on the screen.
reporting cycle since 1997. Our Individual Stakeholder Accounts mapped out issues and challenges relating to investors, suppliers, employees, franchisees, customers and the environment. This 2005 Values Report marks a new frontier in our reporting. This report is about the future, not the past. It focuses on the challenges facing us as a values-based company. We understand that values are never static, being constantly challenged by new legislation, market developments, social change, even advances in science and technology. This report is not a comprehensive mapping or overview of our Values activities, but an account of the key risks and opportunities facing us over the coming years, and the action we are taking to address them. Listening to stakeholders Our engagement with stakeholders provides us with valuable ideas for improvements and on-the-ground knowledge of emerging issues. We listen to Non Governmental
perhaps a student could learn enormously more from a tutor than in a classroom packed with other students. Again, there must be an ideal ratio, plus age considerations, as well as the nature of the topic being taught, to consider. A pet peeve of mine is how competitive athletics play an excessive role in schools. Schools cannot limit their scope to mere teaching of abstractions, such as algebra and grammar. They also need to instruct about health, including diet and exercise. Yet sports programs take too much money and time, which otherwise could be used in artistic endeavors, or to buy more computers and books or special tutors. I especially loathe collegiate athletics, which become farm teams for professional clubs. These have no valid role at institutions of higher learning. The whole issue of scholastic competition needs careful review. Presently, space is so
light. Only the bedroom should be dark, because in dark is better sleep. 4. What makes a good home? I think that everybody's home is the best place in the world. You can always go there. It's good to go home when somebody is waiting you to come home. There shouldn't be noisy at home. Home makes a good home for each other's trust, helpfulness and good relations with other family members. I love my home. 5. How people make choices about where they live? Every person is different. Some people like sun and sea and that kind of person's usually go to live in tropical countries. People must choose the best climate for him. And the work shouldn't be far from home. But it's everybody's own decision what they like or not. ENGLISH SPEAKING COUNTRIES 1. What is your favourite food? I'm quite choosy human. I don't eat many things like mushrooms, carrots, eggs, fish etc. My favourite food is French fries with salad. In general, I like fast food. But fast food is not always
To: John Howell From: Anna Abi Subject: Suggestions Date: 2nd March 2009 Purpose The purpose of this report is to suggest ways of making the shop more profitable. Rewards cards Firstly, I think it would be a good idea to start giving out rewards cards to loyal customers to show them that we value them as clients and it would also show to our future clients that we are a company that supports their customers. Lower prices Secondly, I would suggest slightly lowering our prices and letting the public know of it. We should grow a reputation as a company that is not trying to rob their clients of their money. This would be a great advertisement for the shop and would boost our clientele, making up for the little lost from the lower prices. Advertising campaigns Finally, we should start an advertising campaign. We should invest a good sum of money into it as without people hearing about our shop, we cannot grow. A good idea would be to think of an idea or a motto for our shop that people
.................................................................81 Emotions and the Ego................................................................................83 The Duck with a Human Mind..................................................................85 Carrying the Past.......................................................................................85 Individual and Collective...........................................................................87 How the Pain-Body Renews Itself.............................................................89 How the Pain-body Feeds on Your Thoughts............................................90 How the pain-Body Feeds on Drama.........................................................91 Dense Pain-bodies......................................................................................93 Entertainment, the Media, and the Pain-Body...........................................94 The Collective Female Pain-body...............................
Extended Essay Research Question: To What Extent Does a Plant Based Diet Lower the Risk of Coronary Artery Disease? Subject: Biology Word Count: 3482 Abstract: Because there has been much debate over whether plant based diets are beneficial or not, I’m willing to learn more about it and since there’s eligible data available on the effects of vegetarian/vegan diets on cardiovascular diseases, my research question is formed
" The urge to create a group house or join an intentional community, he said, "is an attempt to address that." Ms. Berger met Ms. Hazard, who had been living in the East Village in her mother's town house and looking for work in "social justice," she said, at a permaculture conference in Vermont last summer. Permaculture is big with the collective-living crowd; it's a model for sustainable living that extrapolates principles from natural ecologies -- like how different plants grow together for their mutual benefit -- and applies them to other systems like, well, group housing. Ms. Berger and Ms. Hazard had had collective living experiences before, in upstate New York and Oregon, and they connected over what they had learned there, as well as over the creeping dread both were feeling about returning home to New York City. "If we could envision it," Ms. Berger said, "we thought we could build it."
with an alcohol bottle. Secondly, we should tell them that they have got supportive friends whom they can rely on. Another suggestion is that the media should not promote drinking. Commercials are very effective with teenagers because commercials are very colourful and memorable. Also, when teenagers see some beautiful advertisement with lots of people who are having a party with drinks they want to be like them. What is more, these commercials teach them that a party is more fun with different alcoholic drinks. Finally, different clubs and pubs security guards should ask more effectively for documents to prove the age of the visitors. Too many teenagers are visiting clubs because they can get in easily. When security guards ask for documents then youngsters are not able to get any alcohol because shops are also closed by the time. All things considered, media should not promote drinking and people have to think more carefully before they take their alcohol bottle
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