Advestising Robert Rivik
There are many different ways to advertise, most of advertisments that we see are TV commercials and also we can hear advertisments from radio and see advertising posters in public places .
Advertising is good for customers, because otherwise they wouldn’t know about new products , that different companies are offering. Advertising also
keeps the prices lower, for example, when we watch TV and we see 3
different types of commercials based on the same product, then we
choose the cheapest product. It means , that every company wants to
sell, but for selling they have to keep prices as low as possible.
There are
different types of advertising techniques, one is aimed at grown ups
and other one is for children . Advertisments for grown ups are based
on 2 things, how good the product is and how low price it has. But
advertisments for children are very simple, there are no product
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every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people.
18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6
The product-variety externality: · Because consumers get some consumer surplus from the introduction of a new product, entry of a new firm conveys a positive externality on consumers. The business-stealing externality: · Because other firms lose customers and profits from the entry of a new competitor, entry of a new firm imposes a negative externality on existing firms. Advertising When firms sell differentiated products and charge prices above marginal cost, each firm has an incentive to advertise in order to attract more buyers to its particular product. · Critics of advertising argue that firms advertise in order to manipulate people's tastes. They also argue that it impedes competition by implying that products are more different than they truly are. · Defenders argue that advertising provides information to consumers
that you get for your work 9. Weighting - Extra amount of pay given because you work in an area where it is expensive to live. 10. Perk sometihing exstra you get from a job, like fringe benefits, but it can have no monetary value, like a chance to travel. 11. royalty A payment that someone such as a writer or musician gets each time their work is sold or performed. HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising Free advertising, friends tell other friends abaout products. 2. Institutional or prestige advertising The company's name is mentioned but not the specific product's. 3. Advertiding agencies Companies that handle advertising for clients. 4. Advertising account Contract between companie and client. 5. Agreed budget the amount of money a company plans to spend in advertising and media time. (A particular market segment at which a marketing campaign is focused.) 6
Vero Moda is also well konown trademark and they offer too beautiful women´s clothes, but they are focused on evening dresses. MARKETING AND SALES PLAN Marketing strategy Our marketing strategy is: satisfied clients are our best quality and friendly employees. When a client leaves our business with a new dresses, costumes or shoes, she is broadcasting our name and quality to the public. Most of our clients will be women who want to career. No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with 6 discounted or free services depending on the number of clients they bring. We will offer discounts to the new clients who have been referred
Kristin Loit Advertising has a bad influence on children Advertising is one way of marketing. The aim of advertising is to get people's attention that people would buy one particular company's products or services. Commercials and ads are not only directed to adults but also for children's. The good thing of advertising is that it helps us to become aware of the products in the market and the bad thing is the negative effect on childrens. To begin with, childrens are defenseless. They do not understand the ads or commercials, they do not know that it is only a business plan. Advertisements are made in such a way as to attract the attention of children. And that leads to there that children ask their parents to buy some certain products. Children are
communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment. The test of a good mass communication marketing drive is to see if it gets the people talking. If it does, then not only does it mean that the advertising drive has been successful, but the organization in charge of the mass communication is also getting publicity by the word-of-mouth channel! Mass Media Influence It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the mass media influence on children is understandably higher than it is in adults. So how exactly does mass media influence us? Mass Media Influence on Youth
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