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Media and Advertising (0)

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Media and advertising
  • Complete the collocations in each sentence with an appropriate word from the box.
    broadcast bulletin coverage forecast media brochure campaign edition manual novel
    a) Read the instruction ..manual. before using your new word-processor.
    b) 'David Copperfield' is an autobiographical …………….
    c) What did it say on the weather …………….?
    d) This is a party political ……………. on behalf of the Democratic Party.
    e) What time is the next news …………….?
    f) This channel doesn't have very good sports …………….
    g) A first ……………. of this book is worth a fortune.
    h) The mass……………. in most countries is dominated by advertising.
    i) When does our new advertising …………….begin?
    j) I spent all of yesterday evening looking at this holiday …………….
  • Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed phrase .
    After more than fifty years of television , it might seem only too obvious to conclude that it is (1) ....... to stay . There have been many objections to it during this time, of course , and on a variety of grounds. Did it cause eye- strain ? Was the screen bombarding us with radioactivity? Did the advertisements contain subliminal (2)….. , persuading us to buy more or vote Republican? Did children turn to violence through watching it, either because so many programmes taught them how to shoot , rob, and kill , or because they had to do something to (3) ….. the hours they had spent (4) ….. to the tiny screen? Or did it simply create a vast passive audience , drugged by glamorous serials and inane situation comedies? On the other hand, did it increase anxiety by (5) ….. the news and (6) ….. our living rooms with war, famine and political unrest?
    1) A around
    B there
    C ready
    D here
    2) A information
    B messages
    C data
    D communications
    3) A counteract
    B negate
    C offset
    D compensate
    4) A attached
    B fixed
    C glued
    D adhered
    5) A scandalising
    B hyping
    C dramatising
    D sensationalising
    6) A filling
    B loading
    C stuffing
    D packing
  • Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed phrase.
    With the advent of so-called ' Reality TV, which puts the emphasis on ordinary people doing ordinary things on TV, the BBC has been much criticised for (1) ........ down its schedules. But it worries me that the biggest victims of this never - ending diet of violent cartoons, immoral dramas and banal docu-soaps is the nation 's children. The sheer quantity of TV watched by the under 16's is truly alarming, with the national (2) ........ for Britain placed at three and a half hours per day. The programmes that are rubbish easily (3) ........ the programmes that are decent and watchable. There will no doubt be howls of (4) ........ out there from people who believe that TV is educational. Educational my foot . Fast- moving visual images (5) ........ no useful educational purpose and will be forgotten by the next day. A young family near me has recently taken a (6) ........ against TV and given their set away . Their children now do something truly educational. They read books .
    1) A dimming
    B dumping
    C dumbing
    D duncing
    2) A medium
    B norm
    C average
    D par
    3) A outdistance
    B outdo
    C outreach
    D outnumbe
    4) A protest
    B complaint
    C objection
    D disapproval
    5) A fill
    B serve
    C make
    D form
    6) A position
    B place
    C stand
    D stage
  • Complete each sentence, using one of the words from the box.
    fiction illiterate literature outline shorthand gist illegible manuscript prose unprintable
    a) The first chapter is based on fact, but the rest of the book is complete ..fiction..
    b) David was unable to read the postcard because the writing was ……..
    c) I understood the ……..of the article, but I didn't read it in detail.
    d) Brenda 's comments were so insulting they were ……..
    e) Bill had decided to study French …….. at university.
    f) I managed to make notes of the speech in ……..
    g) Old Mrs Brown never went to school and is ……..
    h) Some people feel that Davis 's …….. is better than his poetry .
    i) Sheila left the …….. of her novel on a train by mistake.
    j) Just tell me the …….. of the story, don't go into too much detail.
  • Both options make sense. Underline the one which forms a common collocation.
    a) I do like Channel 4's reporting/coverage of the big sporting events.
    b) We do not have the book in stock. It is out of circulation/out of print .
    c) This report comes from our political correspondent/journalist, Edward Ross .
    d) The ' Sunday News' has the highest circulation/output of any newspaper in Britain.
    e) They are bringing out Sue's book in a new edition/publication soon.
    f) Are books subject to banning/censorship in your country?
    g) Through market research the advertising company identified their intended/target customer.
    h) They are very concerned with the image that the advert projects/gives.
    i) At least 50 members of the population/public wrote in to complain about the ad.
    j) He sits there for hour after hour, staring calmly/blankly at the screen.
  • Complete each space in the text with a word formed from the word in capitals.
    A man takes a single (1 SPOON ) …….. of a substance and puts it in his mouth. Instantly he is transported to another world, a place of surreal visions and swirling colours . He rushes (2 HEAD) into this parallel universe. What is this (3 TERRIFY) compound with the power to induce such a mind-blowing trip? Is it some kind of drug that makes the user hallucinate? No, it's just a humble cereal ad on TV. The Fruity Wheat ad is the latest in a long line of (4 CONTROVERSY) ads whose imagery appears to draw on the effects of mind- altering substances. Colin Rees of the 'Stop TV Advertising' group, said: 'I find this and other such ads totally (5 ACCEPT) Take this stuff and you will experience something out of this world – the (6 IMPLY) of the ad seems clear to me. The companies who make them will say that any relation to drugs is just one (7 INTERPRET) of the advert, and not one that they (8 INTENTION ) When I complained about this ad, I was told that it didn't contain any (9 CONSCIOUS ) messages. I thought that was a bit rich - I think the message in it is blatantly obvious! And I don't think we should be giving TV viewers any (10 ENCOURAGE ) in that respect .'
  • In most lines of these letters , there is either a spelling or punctuation error . For each line, write the correctly spelled word, or show the correct punctuation. Indicate correct lines with a tick.
    Dear Editor ,
    I am writing to express my disatisfaction with the pictures, recently DISSATISFACTION
    published in your newspaper, of the soap actress Kathy Walter , shown V
    sunbathing, topless on a beach in the Mediterranean. Was the approval SUNBATHING TOPLESS
    of Ms Walter sought for this tasteless invasion of her privasy? Of 1)
    course not. Ms Walter's face appears on TV every day, so she is 2)
    public property. Well, Ms Walter may be a public figure, but that 3)
    does not give you the right to photograph her in an embarrassing 4)
    situation, purely in the interest of your circalation figures. And she 5)
    still has a right to enjoy private moment's with her friends in a quiet 6)
    location of her choice . The growing phenomonon of newspapers 7)
    deliberately seeking scandal in order to outdo each other is one that 8)
    this reader finds both offensive and insulting to ones intelligence 9)
    Yours sincerely,
    Geoff Rope
  • Media and Advertising #1 Media and Advertising #2
    Punktid 50 punkti Autor soovib selle materjali allalaadimise eest saada 50 punkti.
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    Autor Darja Gordejeva Õppematerjali autor

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    g. "You cannot be deader than the dead." "The house looked more stony than ever."). FGI 1081 Stylistics (I. Ladusseva) 8 The ending ­er or ­est added to longer adjectives violates the norm and has different functions: to suggest excitement, humor, poor education (e.g. "It is getting curiouser and curiouser." "She was the beautifulest woman."). For the sake of humor or for efficient advertising the endings ­er and ­est are added to "bad", "good", "many" (e.g. "She is the baddest listener"). Sometimes even double forms are used (e.g. ""She was getting worser and worser."). VERBS: The Historical Present (present tense) in the author's narrative is used to render past events, creating the illusion of things happening at the present moment. Continuous tenses may express surprise, disbelief, indignation (e.g

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