All forms of media (1)

All forms of Media
Assuming you mean Broadcast Media, the single most important function of Media is to report events as they are happening . The advantage of this is that more people can be informed and therefore involved in the happenings of the day. But like any other facet of life these wonders can be corrupted by those with their own agenda. That is to say that a news agency can choose to omit some things from their broadcast to place a particular "spin" on the events. Using 9-11 as an example: Everyone saw the planes crash into the buildings but none REALLY knows why this happened. Same with the assignation of JFK. Information can be repressed or expounded to create misinformation that leaves us all wondering why.
Mass Media refers to all forms of media that are open to and accessible by the public. This includes newspapers , television , internet , magazines, radio etc. Following are the advantages and disadvantages of mass media to the society:
Advantages:
- Information
- News
- Entertainment
- Communication ( specifically for internet)
- Product reviews
Disadvantages
- Can lead to wrong perceptions
- unrest
- Panic
Examples: 
 Radio
 Television
 Newspapers
 Booklets
 Posters
 Flyers/leaflets
 Loud speakerannouncements
 Miking
 Videos/Films
 Press kits
 Media guides
 Town criers
 Gong gong beater
Typical Materials Typical Formats
 Development and use of logos , leaders' statements
 National addresses by presidents and other high-level officials
 Publicity for NIDs by celebrities, including goodwill ambassadors
 Press conferences
 Newspaper editorials
 Public advertising : calendars; banners; billboards
 Promotional materials: t-shirts, hats, banners, bags, and pens
 Announcements via megaphones, microphones, loud speakers  Different radio/TV formats (interviews, success stories /footage from countries, phone-in questions or reports from the field , talk shows , guest of the week, press conferences, panel discussions; advertisements)
 Broadcasting /posting of basic information on NIDs (what, when, who, why)
 News coverage of NIDs preparations and implementation
 Interviews with leaders, satisfied caretakers, and experts
 Public service announcements, spot announcements, on- location promotion / announcements
Often good for: Not usually good for:
 Creating general awareness
 Giving the basic facts
 Giving information a sense of importance and legitimacy
 Popularizing and reinforcing messages
 Creating a bandwagon effect that can encourage & pressure people to join in
 Providing time- sensitive information (when, where, who is eligible )
 Creating a festive atmosphere, reinforcing information, identifying vaccination teams
 Giving short, key messages on schedules, dates , location, basic information ( local language posters).
 Reaching many people simultaneously
 Reaching rural communities (local radio)
 Reaching health workers and urban and peri -urban audiences (radio and TV)
 Reaching elites (including politicians and decision -makers) and middle class and their household help (gardeners, housekeepers, nannies) Facilitating interaction with audiences
 Giving detailed explanations
 Responding to individual questions or concerns
 Providing appropriate messages for people in a variety of circumstances and with different levels of intention to act
 Being understood by all members of the audience (dialect, vocabulary , and/or images)
 Saving expenditures (mass media is expensive to produce, and broadcast time may be a huge expense; posters are logistically difficult to distribute in timely way and are not always seen by many of the intended audience).
 Reaching key groups (the illiterate, those without radio access , etc.)