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"The Value of Investment in Education" - 28 õppematerjali

Business peciliarities in Ukraine and Bealrus
106
pdf

Business peciliarities in Ukraine and Bealrus

TRADERUN MOODUL TRADERUN MODULE BUSINESS PECULIARITIES IN THE EU, RUSSIA AND EASTERN PARTNERSHIP COUNTRIES ÄRI ERIPÄRAD EUROOPA LIIDUS, VENEMAAL JA IDAPARTNERLUSRIIKIDES Lecturers: Ryhor Nizhnikau (responsible) Giorgi Gaganidze, Sergei Proskura, Andres Assor P2EC.00.202 (UT code), RIE 7044 (TLU code) Reading materials: Business peculiarities in Ukraine and Belarus Lugemismatejal: Äri eripärad Ukrainas ja Valgenenes Created by Andres Assor Tartu 2013 TABLE OF CONTENTS INTRODUCTION ................................................................................................................... 4 1. UKRAINE ...................................................................................................................

Keeled → Inglise keel
4 allalaadimist
Investors Handbook-A Legal Guide to Business in Georgia
133
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Investors Handbook. A Legal Guide to Business in Georgia

Investor's Handbook A Legal Guide to Business in Georgia · Start Up · Privatization · Labor Legislation February 2011 1st Edition 1 CYAN MAGENTA YELLOW BLACK 1 This brochure is a publication by the Georgian National Investment Agency (GNIA) and was prepared by Georgian law firm Mgaloblishvili, Kipiani, Dzidziguri (MKD). The Brochure is intended to be a general guidance on start up, privatization and labor relations. It is thus not expected to be a substitute for detailed research or exercise of professional judgment on above mentioned topics. Companies and individuals operating in Georgia or planning to operate, are strongly advised to obtain current and detailed information from experienced professionals. None of the organizations mentioned above, nor their members, employees o...

Keeled → Inglise keel
4 allalaadimist
Industry of television and video technics
10
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Industry of television and video technics

THE INDUSTRY OF TELEVISION AND VIDEO TECHINCS Report Table of Contents 1. Video Technics Inc.................................................................................3 1.1 About Video Technics........................................................................................... 3 1.2 Apella ­ Proven IT-Centric Technology................................................................3 1.3 Corporate Mission..................................................................................................4 2. Panasonic................................................................................................5 2.1 Introduction............................................................................................................5 2.2 Company Information............................................................................................5 2.3 Business Segments..................

Geograafia → Geograafia
9 allalaadimist
Public Administration and Innovation
26
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Public Administration and Innovation

Preparing for exam. Focus areas Defining innovation ● “An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption.” (Rogers 1952) ● CIS survey: “Product innovations must be new to your enterprise, but they do not need to be new to your market”. ● “Companies achieve competitive advantage through acts of innovation. They approach innovation in its broadest sense, including both new technologies and new ways of doing things” – (Porter 1990) ● “An innovative business is one which lives and breathes “outside the box”. It is not just good ideas, it is a combination of good ideas, motivated staff and an instinctive understanding of what your customer wants” – (Branson 1998) ● “...novel implementation of an invention, discovery, new or existing knowledge in economic process” (Joseph A. Schumpeter) ● An innovation is the implementation of a new or si...

Varia → Public Administration
5 allalaadimist
Inglise keele Eksam
13
doc

Inglise keele Eksam

1.1990-92 majanduslanguse järgselt- following the receission of 1990-92 2.tõus osalise tööajaga töötamises- growth in part-time employment 3.avalike teenuste pakkumine- provision of public services 4.edendama ettevõtte konkurensivõimet- to improve the competitiveness of companies 5.kaupade ja teenuste hind- the proce of goods and services 6.keskkonna kaitsmine- protection of the environment 7.kulutuste eelisvaldkonnad- priority areas for expenditure 8.aastakäive- annual turnover 9.tööjaotus- division of labour, work allocation, labour distribution 10.kõrgkvaliteetsed seadmed- high quality equipment 11.tasakaaluhind- clearing price 12.töötlev tööstus- manufacturing industry, primary industry, secondary industry 13.pikaajalised majapidamiskaubad- household durables 14.sisemajanduse kogutoodand- gross domestic product 15.tulu välisturismist- overseas tourism revenue 16.vähenevate tulude seadus- the law of diminishing return 17.ehitustööstu...

Keeled → Inglise keel
177 allalaadimist
Education
14
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Education

Education Education is so multifaceted that it is difficult for me to know where to begin discussing it, or how to prioritize the many factors. Relaying my own experience is easy: I had a standard classroom approach, supplemented by inordinate reading. In only the briefest and least memorable instances did I receive any individual tutoring. Education is commonly thought of as the job of schools. Adults cry "educate our children!" Everyone has opinions about the best way to do the job. It is of urgent importance, and all the numerous factors are much studied, debated, and new (or old) ideas continually tested or retested. Some people say "it's as simple as . . . " and then name their pet peeve or passion. My view is not of an education specialist, but of one who loves sharing what I learn, and owes much to educators. Since I don't have an educational theory neatly worked-out, nor an outline of my perceptions, my intent is to addr...

Keeled → Inglise keel
127 allalaadimist
Jamaica
9
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Jamaica

Tartu Secondary School of business JAMAICA Form 10 A Tartu 2007 Introduction.................................................................................................................................3 Geography...................................................................................................................................3 History.........................................................................................................................................3 Economy..................................................................................................................................... 4 Econometrics...............................................................................................................................6 Climate.................................................

Keeled → Inglise keel
15 allalaadimist
Inglise keel-500 sõna majanduserialadele
10
xls

Inglise keel: 500 sõna majanduserialadele

Sõnastik Majandus- ja sotsiaalinstituudi erialadele 1 ability to pay maksevõime 2 abrogate annulleerima 3 accelerate kiirendama, kiirenema 4 access right juurdepääsu õigus 5 accommodation majutamine 6 accord kooskõlastama 7 account arve, aruanne 8 accounting raamatupidamine 9 accounting period arvestusperiood 10 accounting records raamatupidamise dokumendid 11 accumulated debt kogunenud võlg 12 adequate supply piisav varustamine 13 adulterate võltsima 14 advance ettemakse 15 advantage of secrecy ...

Keeled → Erialane inglise keel
41 allalaadimist
Business peculiarities in Russia
55
pdf

Business peculiarities in Russia

TRADERUN MOODUL TRADERUN MODULE BUSINESS PECULIARITIES IN THE EU, RUSSIA AND EASTERN PARTNERSHIP COUNTRIES ÄRI ERIPÄRAD EUROOPA LIIDUS, VENEMAAL JA IDAPARTNERLUSRIIKIDES Lecturers: Ryhor Nizhnikau (responsible) Giorgi Gaganidze, Sergei Proskura, Andres Assor P2EC.00.202 (UT code), RIE 7044 (TLU code) Reading materials: Business peculiarities in Russia Lugemismatejal: Äri eripärad Venemaal Created by Sergei Proskura Tartu 2013 TABLE OF CONTENTS INTRODUCTION ....................................................................................................................................... 3 1. LEGALIZATION OF A COMPANY WITH A FOREIGN OWNER IN RUSSIA ....................................... 4 1.1. Laws ....

Keeled → Inglise keel
1 allalaadimist
THE CAPITALIST NIGER
104
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THE CAPITALIST NIGER

THE CAPITALIST NIGER Chika Onyeani ………………………Every African must internalise this book - period….DAA INTRODUCTION In October 1960, Nigeria received its independence from Britain. By then, Ghana the former Gold Coast had been independent for three years under the great Osagyefo Kwame Nkumah. It was a time for celebrating Africa’s coming of age, as more and more African countries received their independence either from Britain or France. It was especially a poignant time for Africa, as then British Prime Minister Harold McMillan articulated his now famous “winds of change” sweeping Africa. We had high hopes for Africa, for the Black race, that the insidious imposition of foreign rule on us, the looting of Africa’s natural resources by our colonial masters accorded us would be things of history. That is more than forty years ago. Unfortunately, the promise of independence has not been fulfilled. Today, Africa has become more desolate; th...

Keeled → Inglise keel
6 allalaadimist
Monopoly paper- DeBeers monopol
18
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Monopoly paper / DeBeers monopol

Running head: DE BEERS MONOPOLY De Beers Monopoly Microeconomics Diamonds ­ an extremely hard, highly refractive crystalline form of carbon that is usually colourless and well know as "girl's best friends", but the story of how diamonds got so famous and how they have remained so rare is down to a company named DeBeers. This paper is about DeBeers, the most powerful diamond company in the world. Monopoly main characteristics were that firm is single seller of the product without any close substitutes. Nowadays DeBeers have many substitutes and that is the reason why they are not a pure monopoly, but they are definitely nearly one. This is because the firm still has the bulk of world sales and controls 45% of world diamonds market. This paper examines these monopoly characterises, also how and why DeBeers diamonds monopoly still exists and what be...

Majandus → Mikromajandus
3 allalaadimist
Revision Questions
14
pdf

Revision Questions

1. What is known about the earliest settlers from Estonia to the territory of the present-day US? *The first immigrants from Estonia in the US = 1627 ­ no trace of the "Estonians and Livonians" who left their homeland to settle at the mouth of the Delaware River (a Swedish colony) · 1654 ­ at least one Estonian in the settlement of New Sweden on the Delaware River ­ Johan Schalbrick, a drummer from Tallinn (Reval) · New Sweden ­ Swedish colony on the Delaware River from 1638­1655 · 1657 ­ Martinus Hoffman, born in Tallinn (Reval), came to New York (New Amsterdam), started to work as a saddlemaker. · His great-granddaughter Cornelia Hoffmann (b. 1734) married Isaac Roosevelt, which makes her the great-great-grandmother of Franklin Delano Roosevelt, president of the US from 1933­45. · Hans Rebane = 1897 ­ founded the first Estonian-language newspaper in the US ­ Eesti Ameerika Po...

Keeled → Inglise keel
6 allalaadimist
IT Strateegia IT Ettevõttele
24
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IT Strateegia IT Ettevõttele

Table of Contents 1. Background ..............................................................................................................................2 2. Business Plan............................................................................................................................2 2.1. Mission..............................................................................................................................2 2.2. Values ...............................................................................................................................2 2.3. SWOT Analysis of the Organization ................................................................................2 2.4. Opportunities ....................................................................................................................3 2.5. Primary Processes .........................................

Informaatika → Informaatika
58 allalaadimist
CHANGE YOUR THINKING CHANGE YOUR LIFE
580
pdf

CHANGE YOUR THINKING CHANGE YOUR LIFE

ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page i CHANGE YOUR THINKING, CHANGE YOUR LIFE ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page ii ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iv ...

Keeled → Inglise keel
19 allalaadimist
Backpaking lifestyle
38
pdf

Backpaking lifestyle

This is a post-refereeing final draft. When citing, please refer to the published version: Cohen, S.A. (2011). Lifestyle travellers: Backpacking as a way of life. Annals of Tourism Research, 38(4), 1535-1555. DOI: 10.1016/j.annals.2011.02.002 LIFESTYLE TRAVELLERS: Backpacking as a way of life Scott A. Cohena Bournemouth University, United Kingdom a corresponding author: School of Tourism, Dorset House, Talbot Campus, Poole, Dorset, BH12 5BB, United Kingdom. Tel: +44 1202 961261 Fax: +44 1202 515707 Email: [email protected] ABSTRACT Scholarship on backpackers speculates some individuals may extend backpacking to a way of life. This article empirically explores this proposition using lifestyle consumption as its framing concept and conceptualises individuals who style their lives around the enduring practice of backpacking as ‘lifestyle travellers’. Ethn...

Keeled → Inglise keel
1 allalaadimist
Strateegiline juhtimine kordamisküsimused
19
pdf

Strateegiline juhtimine kordamisküsimused

Strateegiline juhtimine Kordamisküsimused 1. Strateegia. x Strateegia on firma otsustusloogika. (Kreitner) x Strateegia kujutab endast teatud hulka hüpoteese põhjuste ja tagajärgede seoste kohta. (Kaplan, Norton) x Strateegia on org.-i eesmärkide ja ressursside ning muutuvate turundusvõimaluste ühildamine. (Kotler) x Strateegia ilma taktikata on kõige aeglasem tee võiduni. Taktika ilma strateegiata on ainult ettevalmistus alistumiseks. (Sun Tzu c. 500 BC) Leimann väidab, et strateegia kujutab endast pikaajaliste eesmärkide saavutamise põhiteede ja tegevuspõhimõtete kogumit, mis on organisatsiooni arengu juhtimise aluseks. Organisatsiooni strateegia hõlmab organisatsiooni kõiki olulisi funktsioone ja allüksusi ja ta peaks tagama, et organisatsioonis langetatavad otsused on omavahel kooskõlas. Strateegia kavandamine ja elluviimine on juhtimise olu...

Haldus → Strateegiline juhtimine
290 allalaadimist
Avaliku sektori ökonoomika eksam 2014
7
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Avaliku sektori ökonoomika eksam 2014

Arutlege teemal "Eesti maksukoormuse tulevikuarengud". Kasutage vastamisel argumentidena kindlasti ka statistilisi andmeid. Riik pakub oma kodanikele turvalisust (sise- ja väliskaitse), haridust, et olla arenemisvõimeline riik, tervise- ja sotsiaalkaitset, et säilitada kodanike tervist ning toetada neid töövõimetuse juhul. Riigikorraldus tähendab ka võimu ja valitsemist, mis omakorda kaetakse kodanike maksude arvel. Kui suurenevad kodanike nõudmised teenuste hulgale ja kvaliteedile, peavad suurenema ka maksud. Ekvivalentsuse printsiip (väljenduvad riigi ja tema kodanike vahetussuhted: riigi poolt mitmesugused teenused, riigialamate poolt maksud) on see, mis õigustab maksude tõstmise vajalikkust ning määrab ka selle kodanike ringi, kes maksukoormat peaksid kandma. Defineerides Eesti maksukorralduse seadust on maks maksuseadusega kehtestatud (või antud seaduse alusel antud kohaliku omavalitsuse volikogu määrusega) riigi ja omavalitsuste a...

Majandus → Avaliku sektori ökonoomika
144 allalaadimist
Liha töötlemine
1168
pdf

Liha töötlemine

Handbook of Meat Processing Handbook of Meat Processing Fidel Toldrá EDITOR A John Wiley & Sons, Inc., Publication Edition first published 2010 © 2010 Blackwell Publishing Blackwell Publishing was acquired by John Wiley & Sons in February 2007. Blackwell’s publishing program has been merged with Wiley’s global Scientific, Technical, and Medical business to form Wiley-Blackwell. Editorial Office 2121 State Avenue, Ames, Iowa 50014-8300, USA For details of our global editorial offices, for customer services, and for information about how to apply for permission to reuse the copyright material in this book, please see our website at www.wiley.com/ wiley-blackwell. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Blackwell Publishing, provided that the base fee is paid directly to the Copyright Clearance Cent...

Keeled → Inglise keel
22 allalaadimist
GETTING TO KNOW THE TOEFL
368
pdf

GETTING TO KNOW THE TOEFL

CHAPTER 1 GETTING TO KNOW THE TOEFL WHAT IS THE TOEFL? The TOEFL is a comprehensive English language examination required by more than 3,000 colleges and universities in the United States, Canada, and other parts of the world. In addition, foreign born professionals frequently need a TOEFL score for certification to practice their profession in the United States or Canada. The TOEFL is a timed test that consists of the three sections listed here. THE TOEFL Section 1 Listening Comprehension 50 questions 35 minutes Part A Statements 20 questions Part B Short Dialogs 15 questions ...

Keeled → Inglise keel
13 allalaadimist
Letters
38
doc

Letters

Letters Letters FORMAL, INFORMAL, TRANSACTIONAL TASK 1 Read the extracts and answer the questions. · Where are the extracts from? · What is the purpose of each letter? · How do they differ? · Which extracts are examples of formal letters? · How is the reader addressed in a formal letter? · What are the closing remarks for formal letters? · What is the salutation in a friendly letter? · How would you end extracts 1,2,3 ? · How would you begin the extracts 4 and 5? 1. Dear Mr Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments. I will be unable to attend ... 2. Dear Ralph, l just got your invitation to the company's event. l `m afraid I can't make it because I've a/ready made plans which l can "t change ... 3. Dear Sirs, I am writing to complain about the poor quality of ...

Keeled → Inglise keel
32 allalaadimist
Cialdini raamat
548
pdf

Cialdini raamat

More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T...

Psühholoogia → Psühholoogia
24 allalaadimist
Lühendite seletus
120
doc

Lühendite seletus

A... AA Auto Answer AAA Authentication, Authorization and Accounting AAB All-to-All Broadcast AAC Advanced Audio Coding AACS Advanced Access Control System AAL Asynchronous Transfer Mode Adaption Layer AAM Automatic Acoustic Management AAP Applications Access Point [DEC] AARP AppleTalk Address Resolution Protocol AAS All-to-All Scatter AASP ASCII Asynchronous Support Package AAT Average Access Time AATP Authorized Academic Training Program [Microsoft] .ABA Address Book Archive (file name extension) [Palm] ABAP Advanced Business Application Programming [SAP] ABC * Atanasoff-Berry Computer (First digital calculating machine that used vacuum tubes) ABEND Abnormal End ABI Application Binary Interface ABIOS Advanced BIOS ABIST Automatic Built-In Self-Test [IBM] ABLE Adaptive Battery Life Extender + Agent Building and Learning Environment [IBM] ABM Asynchronous Balanc...

Informaatika → Informaatika
117 allalaadimist
Kuidas muudab mudelprojekteerimine teraskonstruktsioonide valmistamist ja ehitamist
228
pdf

Kuidas muudab mudelprojekteerimine teraskonstruktsioonide valmistamist ja ehitamist

EHITUSTEADUSKOND Ehitustootluse instituut KUIDAS MUUDAB MUDELPROJEKTEERIMINE TERASKONSTRUKTSIOONIDE PROJEKTEERIMIST, VALMISTAMIST JA EHITAMIST? HOW ARE 3D AND BIM CHANGING THE DESIGN, FABRICATION AND CONSTRUCTION OF COMPLEX STEEL STRUCTURES? EPJ 60 LT Üliõpilane: Tanel Friedenthal Juhendaja: Prof. Roode Liias Kaasjuhendaja: Prof. Carrie S. Dossick Tallinn, 2010.a. Olen koostanud lõputöö iseseisvalt. Kõik töö koostamisel kasutatud teiste autorite tööd, olulised seisukohad, kirjandusallikatest ja mujalt pärinevad andmed on viidatud. …………………………………………….. (töö autori allkiri ja kuupäev) Üliõpilase kood: 041399 Töö vastab magistritööle esitatud nõuetele ……………………………………………… ...

Ehitus → Ehituskonstruktsioonid
24 allalaadimist
Heaoluriigi mudelid konspekt kokkuvõte
58
docx

Heaoluriigi mudelid konspekt/kokkuvõte

1. Loeng Peamised heaolurežiimid Milleks mudel vajalik on: mudel kui ideaaltüüp: seletab konkreetset nähtust teooriast tulenedes. Mudel kui stat. võrreldavus. Mitte kõik rikkad riigid ei ole HR. nt diktatuur. HR-ist rääkides peame silmas mingit riiki, mis on tõsiselt käsile võtnud sotsiaalkindlustussüsteemid. Klassikaline arusaam HRst: Turg ja valitsus hoiavad üksteist tasakaalus. HR kui turutõrgete pehmendaja: Barr: “HR aitab kaasa majanduslikult efektiivsuse saavutamisele. HR teeb midagi sellist, mida turud ei tee või teevad seda ebaefektiivselt.” : de-commodification ehk lahtikaubastamine. Kaasaegne arusaam HR: Riik, turg ja kodumajapidamine on omavahel sektoriti seotud. Richard Titmuss 1960nd: 1. Residuaalne mudel-jääkrahastamise mudel: Indiviidi heaolu peavad tagama turg ja pere, kui need ebaõnnestuvad, siis sekkub riik. Riigi sekkumine on ajutine (hädaolukorras) 2. Industrial performance mudel- tööpanuse mudel:vajadused peavad s...

Politoloogia → Heaoluriigi mudelid
117 allalaadimist
The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss-Incredible Sex-and Becoming Superhuman - Timothy Ferriss
574
pdf

The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss

PRAISE FOR The 4-Hour Workweek "This is a whole new ball game. Highly recommended." --Dr. Stewart D. Friedman, adviser to Jack Welch and former director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." --Jack Can eld, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" --Phil Town, New York Times bestselling author of Rule #1 "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of in nite...

Keeled → Inglise keel
20 allalaadimist
TheCodeBreakers
946
pdf

TheCodeBreakers

Some of the things you will learn in THE CODEBREAKERS • How secret Japanese messages were decoded in Washington hours before Pearl Harbor. • How German codebreakers helped usher in the Russian Revolution. • How John F. Kennedy escaped capture in the Pacific because the Japanese failed to solve a simple cipher. • How codebreaking determined a presidential election, convicted an underworld syndicate head, won the battle of Midway, led to cruel Allied defeats in North Africa, and broke up a vast Nazi spy ring. • How one American became the world's most famous codebreaker, and another became the world's greatest. • How codes and codebreakers operate today within the secret agencies of the U.S. and Russia. • And incredibly much more. "For many evenings of gripping reading, no better choice can be made than this book." —Christian Science Monitor THE ...

Informaatika → krüptograafia
15 allalaadimist
Dey Bared to You RuLit Net
163
rtf

Dey Bared to You RuLit Net

Sylvia Day Bared to You Sylvia Day Bared to You The first book in the Crossfire series, 2012 This one is for Dr. David Allen Goodwin. My love and gratitude are boundless. Thank you, Dave. You saved my life. Acknowledgments My deepest gratitude to my editor, Hilary Sares, who really dug into this story and made me work for it. Basically, she kicked my ass. By not pulling her punches or letting me shortchange the details, she made me work harder and because of that, this story is a much, much better book. BARED TO YOU wouldn't be what it is without you, Hilary. Thank you so much! To Martha Trachtenberg, copy editor extraordinaire. This book is an important one for me and she treated it that way. Thank you, Martha! T...

Keeled → inglise teaduskeel
15 allalaadimist
Reklaamipsühholoogia konspekt
20
docx

Reklaamipsühholoogia konspekt

MIS ON REKLAAM? Carl Linnè: Genus proximum – üldtunnus, differencia specifica - spetsiifiline erinevus Reklaam on mitteisiklik infoedastus, mille eest tuleb kanda kulutusi, mis on tavaliselt sisendava (veenva) iseloomuga ja mis edastab teavet toodete, teenuste, juriidiliste isikute või ideede kohta kasutades selleks üht või teist meediakanalit. (C.Bovee, W. Arens. (1989). Contemporary Advertising) • Reklaam on tarbijale suunatud kaupade või teenuste tasuline avalikustamine. (D. McQuail. Massikommunikatsiooni teooria) • Reklaam on levitaja kasule orienteeritud teateedastus, milles formuleeritakse nii probleem kui ka selle lahendus. (L. Priimägi. (2007). Reklaam & imagoloogia, mõistevara) • Reklaam on teave, mis on avalikustatud mis tahes üldtajutaval kujul, tasu eest või tasuta, teenuse osutamise või kauba müügi suurendamise, ürituse edendamise või isiku käitumise avalikes huvides suunamise e...

Psühholoogia → Reklaamipsühholoogia
59 allalaadimist


Sellel veebilehel kasutatakse küpsiseid. Kasutamist jätkates nõustute küpsiste ja veebilehe üldtingimustega Nõustun