Leidsid 33 sarnast õppematerjali, mis on seotud failiga "Media and Advertising". Need materjalid aitavad sul teemat sügavamalt mõista.
here, advert, complete, there, advertising, location, collocation, cause, other, hour, walter, political, fixed, than, screen, children, something, place, fact, rest, newspaper, image, complain, message, correct, edition, manual, novel, party, channel, first, spent, answer, best, phrase, seem, course, contain, through, either, them, hours, hand, putsTests Superstar 1 Luke Prodromou Test 1 Name____________________ Class_______ Use your English 1 Complete these sentences using the correct form (present simple or present continuous) of the verb in brackets. _ 1 She is in a band and she _________________________________ (record) a CD at the moment. _ 2 She is an actress and often _________________________________ (appear) on television. _ 3 At the moment she _________________________________ (have) a rest because she is tired. _ 4 Mike is a doctor and he _________________________________ (live) in Manchester.
Entertainment and Art Task 1. Underline the most suitable word or phrase. a) I like this book, and I've read six capitals/chapters/prefaces already. b) It's not a proper drawing, only a rough/plan/sketch. c) The play is very long but there are three breaks/intervals/rests. d) At the cinema I don't like sitting too near the film/screen/stage. e) We heard a piece by Mozart performed by a German band/group/orchestra. f) Her second book was very popular and became a best buy/seller/volume. g) I like the painting but I can't stand its ugly border/frame/square. h) Robert's new book will be broadcast/published/typed in August. i) I liked the acting, and the costumes/dressing/outfits were good too.
Linguistic Stylistics studies linguistic facts from the point of view of their ability to convey extra shades of meaning (connotations we call them). Stylistics has no fixed single unit of study. Stylistics studies everything that makes the utterance of the text expressive. STYLISTIC STUDIES Stylistics is regarded as a relatively new branch of philology, yet its roots go back as far as ancient Greece and Rome. In the 18th century there emerged an individualistic psychological view of style and stylistics. According to this view style bears the stamp of individual usage. The late 19th century and early 20th century saw the appearance of the pragmatic approach to stylistics: the tendency to regard stylistics as an applied science. It was believed that the chief aim of the stylistics is to improve the style of the reader, to teach him to express his thoughts better.
again to keep the noise down. between Paul and Joe. 1D Sporting origins page 67 2 She recognised him at once. 2 Phobias can be genetically 3 He's working at his father's shop inherited. 1 1 staunchly / resolutely for the time being. 3 When it comes to politics, 2 By and large 4 They'll be here any moment now. Edward and his dad have a lot in 3 swiftly 5 Everybody makes mistakes once common. 4 loosely in a while. 4 Luke is the spitting image of Matt 5 categorically 6 My brother was still a baby at the Damon. 6 widely time
do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc. If you're wondering why of Latin America, the Far East, and Central Europe. you should buy this new edition of Influence: o More neuroscience evidence of how the influence process works is inte-
of any medium is always .another medium. The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph. If it is asked, "What is the content of speech?," it is necessary to say, "It is an actual process of thought, which is in itself nonverbal." An abstract painting represents direct manifestation of creative thought processes as they might appear in computer designs. What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure
Thus Stylistics is a part of theory of literature (literary criticism) and poetics. Poetics is a science viewing a structure of a literary work and esthetic means "employ with it". Linguistic Stylistics studies linguistic facts from the point of view of their ability to convey extra shades of meaning (connotations we call them). Any speech act (oral or written) is meant to pass an information. There are 2 types of information: 1. the content proper 2. additional information, which is connected with the conditions and participants of the act of the communication. This additional information finds expression in emotional overtones that are attached to the main content of the utterance. Every speaker has experienced that the form of speech may vary depending on a speaker, a
· How do they differ? · Which extracts are examples of formal letters? · How is the reader addressed in a formal letter? · What are the closing remarks for formal letters? · What is the salutation in a friendly letter? · How would you end extracts 1,2,3 ? · How would you begin the extracts 4 and 5? 1. Dear Mr Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments. I will be unable to attend ... 2. Dear Ralph, l just got your invitation to the company's event. l `m afraid I can't make it because I've a/ready made plans which l can "t change ... 3. Dear Sirs, I am writing to complain about the poor quality of the items which I received from your company. I have no other alternative but to cancel the order which 1 placed earlier this week ... 4. ... thus, I recommend that you accept this advice on the matter
1. Society- people who interact in such a way as to share a common culture. The cultural bond may be ethnic or racial or geographical, based on gender, or due to shared beliefs, values, and activities. 2. Culture- beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society. 3. A unitary state- a state governed as one single power in which the central government is ultimately supreme and any administrative divisions (subnational units) exercise only powers that their central government chooses to delegate. The majority of states in the world have a unitary system of government. 4. A federal state-- a political entity characterized by a union of partially self-
a) I'm afraid the children have been very badly-behaved today. b) I felt a bit frightened when I went into the dark room. c) Jean was very unhappy when her kitten was run over. d) This film we saw last night was rather boring. e) This is a really interesting book. You must read it. f) I'm so happy that Helen has got the job she wanted. g) Sometimes when I hear the news I feel very miserable. h) Sorry I gave you the wrong tickets. I got a bit mixed up. 3. Complete each sentence with a word or phrase from the box. Use each word or phrase once only. blush grin shake your head scream cry nod your head wave yawn a) When you feel embarrassed you might e) When you feel upset you might b) When you feel tired or bored you might f) When you want to show disagreement you might c) When you want to show agreement you might g) When you are scared or in pain you might
It 15 insisted looks as if one of them is asleep. summit. It's clear that the girl in the front Challenge! 5 She hadn't got to know the other desk isn't interested in the lesson Students' own answers climbers in the group. or perhaps she doesn't understand 6 She had spent a week at high
follow me!" 2 The Capital Letter The capital letter is also called a big letter or upper- case letter, or sometimes just a capital. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z When do you use a capital letter? 4Use a capital letter for the first letter in a sentence: The dog is barking. Come here! 4Always use a capital letter for the word I : I am eight years old. Tom and I are good friends. 4Use a capital letter for the names of people: Alice, Tom, James, Kim, Snow White 4Use a capital letter for the names of places: National Museum, Bronx Zoo, London, Sacramento 4Use a capital letter for festivals, holidays, days of the week, months of the year: New Year's Day, Christmas, Labor Day, Mother's Day, Sunday, Monday, Friday, January, May, July, October
CHAPTER 1 GETTING TO KNOW THE TOEFL WHAT IS THE TOEFL? The TOEFL is a comprehensive English language examination required by more than 3,000 colleges and universities in the United States, Canada, and other parts of the world. In addition, foreign born professionals frequently need a TOEFL score for certification to practice their profession in the United States or Canada. The TOEFL is a timed test that consists of the three sections listed here. THE TOEFL Section 1 Listening Comprehension 50 questions 35 minutes
This edition published in the Taylor & Francis e-Library, 2008. "To purchase your own copy of this or any of Taylor & Francis or Routledge's collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk." First edition © 2000 Taylor & Francis Group Second edition © 2008 Taylor & Francis Group All rights reserved. No part of this book may be reprinted or repro- duced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trade- marks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging in Publication Data Lycan, William G. Philosophy of language: a contemporary introduction/William G. Lycan.
A century ago communication across any distance was dependent upon the telegraph or letters. No jets crossed the ocean, no television pictures enabled us instantly to see events in any part of the world, there were no worldwide telephone networks and no computers. It is just a short lifetime since humanity first travelled into space and discovered how fragile our planet looks. FROM FIREWORKS TO THE MOON At first glance you might think that there couldn't possibly be anything common between a 13 th century festival in China and the Apollo 11 moon landing in 1969. However, there is a link and that is that they both relied on the use of rockets. The Chinese first developed rockets by filling bamboo tubes with an explosive made from saltpetre, charcoal, and sulphur. The sealed tubes would be thrown onto fires during celebrations because it was thought that the loud explosions would protect them
as books the way we understand the word today. Centuries went before paper replaced parchment and papyri. In the 15 th century Johann Gutenberg invented a mechanical process of duplicating texts, which we today call book printing. The first book was printed between 1444 and 1446, so these years can be considered as the beginning years of book printing. His most important preserved printings are the 40 copies of the Bible. By the end of the 15 th century there were about 1000 print-shops in Europe already. The oldest Estonian book dates back to 1535. Libraries form a vital part of education. They make available-through books, films, recordings and other media- knowledge that has been accumulated through the ages. People in all walks of life use libraries to get information for their work. Libraries also play an important role in preserving people's cultural heritage.
8. Room 40 9. A War of Intercepts 10. Two Americans 11. Secrecy for Sale 12. Duel in the Ether: I 13. Duel in the Ether: II 14. Censors, Scramblers, and Spies 15. The Scrutable Orientals 16. PYCCKAJI Kranrojioras 17. N.S.A. 18. Heterogeneous Impulses 19. Ciphers in the Past Tense 20. The Anatomy of Cryptology Suggestions for Further Reading Index A Note on the Abridged Version MANY PEOPLE have urged me to put out a paperback edition of The Codebreakers. Here it is. It comprises about a third of the original. This was as big as the publishers and I could make it and still keep the price within reason. In cutting the book, I retained mainly stories about how codebreaking has affected history, particularly in World War II, and major names and stages in the history of cryptology. I eliminated all source notes and most of the technical matter, as well as material peripheral to strict codebreaking such as biographies, the
expressive purposes: to convey the idea of utmost generalization (wife, child, house, dog--isn't it too much?) Nouns: In case of nouns, the expressive features are based on the nontypical use of the forms of number, case and pronoun substitutionin transposition of nouns from one lexicosematic group to another. · Personification: inanimate objects are endowed with human feelings, thoughts, parts of the body, etc. Here, the noun changes its usual connections with pronouns and its lexical combinability. (The Wind laughed his evil laugh and ran away) · Zoonymic metaphor: names of animals or birds and fantastic creatures are used for people and show their characteristic features (donkey, snake, wolf, worm, angel, devil, and witch) · Connotations vary when names of animals have synonyms (pig-swine; monkey- ape)
The basic ingredients, when fresh, are so full of flavour that British haven't had to invent sauces to disguise their natural taste. What can compare with fresh pees or new potatoes just boiled and served with butter? Why drown spring lamb in wine or cream and spices, when with just one or two herbs it is absolutely delicious? If you ask foreigners to name some typically English dishes, they will probably say "Fish and chips" then stop. It is disappointing, but true that, there is no tradition in England of eating in restaurants, because the food doesn't lend itself to such preparation. English cooking is found at home. So it is difficult to a good English restaurant with a reasonable prices. In most cities in Britain you'll find Indian, Chinese, French and Italian restaurants. In London you'll also find Indonesian, Mexican, Greek... Cynics will say that this is because English have no "cuisine" themselves, but this is not quite the true. Vocabulary:
c) After leaving school, Ann studied/trained as a teacher. d) Peter decided not to go in/enter for the examination. e) My sister learned/taught me how to draw. f) I can't come to the cinema. I have to read/study for a test. g) In history we had to learn a lot of dates by hand/heart. h) I hope your work will improve by the end of course/term. i) Martin failed/missed his maths exam and had to sit it again. j) If you have any questions, raise/rise your hand. Task 2. Complete each sentence with a word from the box. Use each word once only. cheat copy memorise pay revise concentrate divide pass punish underline a) Our teachers used to punish us by making us stay behind after school. b) If you…….twenty-seven by nine, the answer is three. c) Try to……. the most important rules. d) It is difficult to …….attention in a noisy classroom. e) Pauline tried her best to …….the end of year examinations.
elegant use of language by developing and polishing stylistic devices. In the 18th century, an individualistic-psychological view on style and stylistics emerges. The late 19th and and early 20th centuries witnessed a utilitarian approach to stylistics. The tendency to regard stylistics as an applied science has been particularly marked in english- 1 speaking countries. It was believed here that the main aim of stylistics is to improve the style of the writer and of a textbook, that is to show how better to express one's thoughts. Of foreign linguists, it is the french Ch.Balley, G.Marduzeon who in the 20th century made a definite contribution. This happened because of the centuries-old tradition in France of interest in style. The classical works on english stylistics are those by the german scholars: Ph.Aronstein, M.Deutschbein, I.Galperin
Mass Media What is Mass Media? Statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media influence holds us all spellbound! At this point, it becomes necessary to define mass media. Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the
The local agent appears incapable of providing a reliable repair service. The system is regularly out of order for several days at a time. The makers have agreed to replace the system free of charge. The new equipment will not be installed for at least six months. Such a delay is clearly unacceptable to us. We should insist that ICN send their own engineer to service the equipment. The equipment should be transported to the ICN plant for inspection and repair there. When the ICN equipment was first introduced, it was found to provide a flexible and advanced system. Moreover, its speed of operation was greater than comparable hardware then available. However, in recent months major faults have developed in the equipment, and the local agent appears incapable of providing a reliable repair service. Consequently, the system is regularly out of order for several days at a time. Although the
Prior to this momentous event that heralds an evolutionary transformation in the life of plants, the planet had already been covered in vegetation for millions of years. The first flower probably did not survive for long, and flowers must have remained rare and isolated phenomena, since conditions were most likely not yet favorable for a widespread flowering to occur. One day, however, a critical threshold was reached, and suddenly there would have been an explosion of color and scent all over the planet – if a perceiving consciousness had been there to witness it. Much later, those delicate and fragrant beings we call flowers would come to play an essential part in the evolution of consciousness of another species. Humans would increasingly be drawn to and fascinated by them. As the consciousness of human beings developed, flowers were most likely the
6 I (not see) what the problem is. 7 Why (you look) at me like that. 8 Now I (understand) what she (want). 5 3. Exercise: Read what Sharon says about a typical working day and write what she did or didn't do yesterday: I usually get up at 7.30 and have a big breakfast. I walk to work, which takes me about half an hour. I start work at 9. I never have lunch. I finish work at 5 o'clock. I'm always tired when I get home. I usually cook a meal in the evening. I don't usually go out. I go to bed at about 11 o'clock. I always sleep well. 1 She ...................... at 7.30. 2 She ...................... a big breakfast. 3 She ........................ to work. 4 It ........................... her about half an hour to get to work. 5 She .......................
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with old-fashioned learning/teaching. · Sir Ken Robinson: Do schools kill creativity? Sir Ken Robinson claims in the clip that " creativity in education is as important as literacy, we should treat it with the same status." I totally agree with all what he said. We have very strict education systems that don't allow a room for mistakes and they categorize people based on their achievements in exams. There is nothing like potentials, creativeness, possibilities or even 2nd chances. Families put high expectations on academic achievements and they always compare their kids with other's kids. A minority in each community will be really dedicated to help their kids explore their horizons. It is true that we should re-think the fundamental principles in which we educate our children. Our task is to educate the children so that they can face this future.
sentence, etc).This special place creates emphasis irrespective of the lexical meaning of the words used. Categories: syntactic stylistic devises based on: SDD: based on ABSENCE OF LOGICALLY REQUIRED ELEMENTS OF SPEECH ELLIPSIS ELLIPSIS or ELLIPTICAL SENTENCES means leaving out one or both principle members of the sentence that is the subject or predicate. NT: Where is the man I'm going to marry? - Out in the garden. (no subject) What is he doing out there? - Annoying father. Here, in the dialogue, ellipsis creates the colloquial tone of the utterance. It also renders realistically the way the characters speak. The elliptical sentences convoy/render carelessness, familiarity, harshness. It makes the utterance tens and emotional or helps to stress most important elements. NT: I went to Oxford, as one goes to exile; she to London. APOSIOPESIS (Greek - silence) it is called break-in-the-narrative.
collaborate with supervisor (a topic has to be narrowed down). Background studies who else has written about this topic (what has been already done and what else I can do here). Papers of this kind test logical thinking. What is assessed: - the ability to collect material (both theoretical (who has written about it) and practical; - the ability to classify it (grouping ability); - the ability to describe the material ("some say this ..., they are not wrong, but other say that ...." Etc.); - the ability to draw conclusions (on theoretical and practical materials); - your personal contribution (do something that no one has done before); - talking about the material (as if you are speaking to the first year student avoid sophistication in language, that may sound unnatural). Comment on examples (from where the example is taken how it is used explain all). NB! Comments everywhere. You have right to:
MASS MEDIA By ''mass media '' we intend to those means of communication which can reach large or mass audiences. The most important are probably Television, Radio, the Press and Internet. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. The ground work for mass communications in the 20th century was laid in the 19th century by two inventions which allowed people to communicate by wire. These were the electric telegraph and the telephone. The telegraph was invented in Britain in 1837. They were being used in the Civil war. It allowed messages to be sent electrically over telegraph wires. This
The making of a new nation. The Enlightenment in America. The emergence of the notion of the American Dream. The great Enlighteners: Crèvecoeur, Jefferson, Paine, Franklin. The American Enlightenment is the intellectual thriving period in the United States in the midtolate 18th century (17151789), especially as it relates to American Revolution on the one hand and the European Enlightenment on the other. Influenced by the scientific revolution of the 17th century and the humanist period during the Renaissance, the Enlightenment took scientific reasoning and applied it to human nature, society, and religion. American Enlightenment a gradual but powerful awakening that established the ideals of democracy, liberty, and religious tolerance in the people of America.
Chapter 21 Chapter 42 Chapter 1 It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered the rightful property of some one or other of their daughters. "My dear Mr. Bennet," said his lady to him one day, "have you heard that Netherfield Park is let at last?" Mr. Bennet replied that he had not. "But it is," returned she; "for Mrs. Long has just been here, and she told me all about it." Mr. Bennet made no answer. "Do you not want to know who has taken it?" cried his wife impatiently. "You want to tell me, and I have no objection to hearing it." This was invitation enough. "Why, my dear, you must know, Mrs
· I play tennis. · She does not play tennis. USE 4 Now (Non-Continuous Verbs) · Does he play tennis? · The train leaves every morning at 8 AM. · The train does not leave at 9 AM. · When does the train usually leave? · She always forgets her purse. · He never forgets his wallet. Examples: · Every twelve months, the Earth circles the Sun. · I am here now. · Does the Sun circle the Earth? · She is not here now. · He needs help right now. USE 2 Facts or Generalizations · He does not need help now. · He has his passport in his hand. · Do you have your passport with you?
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