("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius) (Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc
If these things can be done, the mass media will be able to influence the youth for the better and send better messages for the development of the youth than what it is sending today. Mass Media Influence on Adults Like children and youth, mass media influences adults too, although perhaps not on the same scale. Most adults with a platonic view of things will resist the temptation of being buoyed up by what the mass media has to offer. While men usually find it difficult to hold them selves back in the face of the allure of sexuality. Other subjects which also appeal to men are financial security and a luxurious hassle-free lifestyle. Women on the other hand are more tempted towards products which guarantee immunity from aging altogether and not just what the previous generation called 'aging gracefully'. Mass media can yet be used constructively to teach the adults about the importance of
On the other hand, if only paying by card, then if something happens to the terminals then you can not buy anything In conclusion, although it's much safer and easyer in a cashless world, it's not bulletproof and if something happens to the system, you can not pay for anything What can cause damage to a brand? A brand is a name/term/symbol or any other feature that helps to identify sellers goods or services and there are many things that can cause damage to that. First of all, the first thing that can cause damage to a brand is price promotions. Price promotions are discounts and promotions which can cheapen the brands image. Secondly, brand stretching can cause big damage on brands. It's using a successful brands name to sell other types of products. Thirdly, taking a brand downmarket. It's usually done to attract lower-income buyers with the cheaper product of a certain brand.
8. Transit advertising - advertising on cars, city transport and so on 9. Ambient media - non-traditional media such as receipts,floor,clothes and so on 10. Digital outdoor advertising - advertising by LED screens on the streets 11. Sonic posters - ads which are "making" sounds 12. Lenticular posters - ads which are showing different pictures when somebody is walking past them or near them 13. OTS or coverage - the distance between the point where you first notice the advertisement to the point where you don't see or recognize it anymore MONEY-BUYING, SELLING AND PAYING 1. Current account - bank account for daily transactions, payments and cash withdrawing 2. Bank statement - is regularly sent to costumer by bank so costumer can see how much money he has on his account 3. Savings account - bank account where you hold your extra money and don't use it everyday until you need it 4. Be in the red - to have an overdrawn account 5
Did it cause eye- strain? Was the screen bombarding us with radioactivity? Did the advertisements contain subliminal (2)….. , persuading us to buy more or vote Republican? Did children turn to violence through watching it, either because so many programmes taught them how to shoot, rob, and kill, or because they had to do something to (3) ….. the hours they had spent (4) ….. to the tiny screen? Or did it simply create a vast passive audience, drugged by glamorous serials and inane situation comedies? On the other hand, did it increase anxiety by (5) ….. the news and (6) ….. our living rooms with war, famine and political unrest? 1) A around B there C ready D here 2) A information B messages C data D communications 3) A counteract B negate C offset D compensate
THE INTERNET AND E-COMMERCE 1. ISP it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart Shopping cart is where you put product you have purchased from online shop. 7. last mile problem how to deliver products, purcased on internet to the customers 8
The telephone is a telecommunications device, which is used to transmit and receive sound. It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. So did newspapers, which were the first kind of mass media. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. Most traditional newspapers also contain columns which express the personal opinions of the writers. The first newspapers were probably handwritten newssheets that governments posted in public places.
among them are the very same jobs that people are queuing to get out of, says John Lees, author of How to Get a Job You'll Love and Take Control of Your Career. Many of us get to the point, whether in our twenties, thirties, forties or fifties where we decide to change careers. Some of us will make radical changes, while others will move to the edge of their comfort zone, perhaps shifting from acupuncturist to homeopath or PR office to journalist. But the key to making the right decision, says Lees, is to bring your dream back down to life with a hard thump. "I always say to people, 'Find out what you will actually be doing in the job of your dreams. What does the nitty-gritty day-to- day work involve?'" Conversely, he says, people should not be put off by their dreams. "If you did a straw poll of the number of peoplewho think about changing career and those who actually do it, you'd be looking at less than 5 per cent. And yet it's never been easier
the top four national newspaper companies. There are estimated to be 1,250 Sunday, week-day (morning and evening) and weekly (sometimes twice weekly) regional and local titles, further sub-divided between those papers which charge a cover price and those which are distributed for free. The regional and local press has suffered long-term decline. 20. Free newspapers- financed by local advertising (a weekly circulation of some 35 million) – The Metro – ‘Britain's first urban national newspaper’ (launched in March 1999 in London, now available in 13 cities; one million copies distributed daily) 21. Broadsheets- The main motivation cited for this shift is that commuters prefer papers which they can hold easily on public transport, and it is presumably hoped that other readers will also find the smaller formats more convenient. It remains to be seen how this shake-up will affect the usage of the term "broadsheet".
interests of students. But certainly the most numerous is the Scout Association, founded in 1908 for boys and in 1910 for girls by Lord Baden-Powel. The Scout movement is to encourage a sense of adventure and of responsibility for others among young people. The programme of training is planned to develop intelligence and practical skills, to promote health and a sense of service. Scout training is complementary to the ordinary education. Scouts train in mapping, signalling, first aid and all the skills that arise from camping and similar outdoor activities. British scouts take part in international scout meetings, which are held approximately every four years. The membership in this or that youth organization is not compulsory in Great Britain. But everyone can find the activity he likes most. Climate in Great Britain The British Isles which are surrounded by the ocean have an insular climate.
INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management
Misusing and Abusing the IoT - Now and in the Future The Internet of Things is the network of physical objects—devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data [1]. As the amount of devices connected to the internet of things is constantly on the rise, making it innately more secure and protecting those devices from abuse, in a sense of unwanted access , manipulation by third parties and other scenarios, is rapidly turning into a pressing issue. According to some sources there were about 13.4 billion connected devices back in 2015 and the projections show there might be up to 38.5 billion such devices in 2020 [2]. As the number of devices increases, the necessity for a proper security
research findings, sayings, and customs the book. Boston. New York • San Francisco Mexico City • Montreal • Toronto • London • Madrid • Munich • Paris Hong Kong • Singapore • Tokyo • Cape Town • Sydney Acquisitions Editor: Michelle Limoges Editorial Assistant: Christina Manfroni Executive Marketing Manager: Wendy Gordon Production Supervisor: Liz Napolitano Editorial Production Service: Modern Graphics, Inc. Manufacturing Buyer: JoAnne Sweeney Electronic Composition: Modern Graphics, Inc. Interior Design: Modern Graphics, Inc. Photo Researcher: Rachel Lucas Cover Design: Joel Gendron For related titles and support materials, visit our online catalog at www.pearsonhighered.com Copyright © 2009, 2001 Pearson Education, Inc. All rights reserved. No part of the material protected by this copyright notice may be
Burger King Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings Corporation is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of TPG Capital, L.P
the United Kingdom. We are selling Rannarootsi and Frank Pott brands and sell them online, http://www.mpwildgame.co.uk Future plans are to start trading also in Leicester Market in November/December as a Market Stall, supplying deli shops (including North European and International), wholesalers and supermarkets (including Tesco, ASDA, Morrison's, Sainsbury's). My three big business values: * Quality products * Professional customer service * 100% recyclable products I started as a Sole Trader on 1st of June 2012, because it's simple and straight forward structure for my business. As my business have been growing I registered in Companies House on 29th of June 2017 as MP CANNED FOOD LIMITED. 1.2 Business aims: My business aims are customer satisfaction and professional service. Short-term Goal (up to 1 year) I aim to start off at the Leicester Estonian House and Leicester Market and build a steady regular customer base
...............................................................................................3 Mission ...............................................................................................................................3 Keys to Success...................................................................................................................4 COMPANY DESCRIPTION................................................................................................. 4 PRODUCT AND SERVICE ..................................................................................................4 TARGET MARKET ..............................................................................................................5 Main competitor..................................................................................................................5 MARKETING AND SALES PLAN .....................................................................................5 Marketing strategy ........
NT-32 GETTING PHYSICAL Tallinn 2012 "Delivery is more important than content." Arch Lustberg, speech trainer According to wellknown social anthropologist Edward T. Hall, 60% of our communication is nonverbal. That means whenever we stand before an audience, our stance, our posture, our facial expressions, our hand gestures, our whole body dynamic communicate more than our actual spoken words. A stiff, immobile speaker is often a boring and usually ineffective speaker as. It is therefore essential to know how to be physically relaxed, which will allow your actions to complement your words.
Maturitní otázka c. 23. Means of communication Introduction A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, they used mail. Later on, they also had some newspapers. The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit. There are 4 main media: Newspapers, TV, Radio and the Internet. Today's people take this as an ordinary thing and we don't realise that we nearly can't live without it. Media are very important for us. They give us big amount of information, so big that we can't remember all that things. They help us to understand things and if you have lots of information you are able to make your own decisions. This is connected with
the purely competitive market; there are no major BTE. · Entry and exit are relatively easy. The relative ease of entry/exit makes the long run results of an imperfectly competitive market different from a monopoly. Price Discrimination - Question Does price discrimination raise or lower profit? Price discrimination selling the same good or service at a number of different prices. - Answer Price discrimination is a marketing means to increase economic profit Methods of price discrimination · Discriminate among groups of buyers - works when different buying groups are willing - to pay different prices (on the average) for the same good or service Example: Airline travel prices target business travelers vs. leisure time travelers
Advantages and disadvantages of television Television is one of the greatest achievements of the 20-th century. It is the most popular part of mass media. Today every family has a TV-set. TV has changed much since the time of its invention and so has its role. There have been numerous debates concerning advantages and disadvantages of television. When TV first appeared its main purpose was to give official information to people. It was supported by the government. Now television plays a big role in every civilised society. Today television gives people a possibility to be well informed and enjoy "civilised pleasures." The programmes are various and people have a chance to select what they want to see. Television provides great opportunities for education. There are programmes devoted to specialised subjects. With the help of
Malaysians, Filipinos) and others who attained independence at the same time as most African countries. If the book generates the kind of dialogue, debate or argument for or against the position I have taken, so be it. But it would even be more relevant if in the process, solutions are offered to help extricate Africans from being a consumer to a productive race. I decided to write ‘Capitalist Nigger’ also as a doctrine of making money and creating wealth. I am not ashamed to say that I am also purely motivated by the same greed that motivates Caucasians with “killer-instincts” and “devil-may-care” convictions. I see myself as an Economic Warrior for my people and not a victim. As a predator and not a victim, I have decided to confront the truth of my misfortune and when I look in the mirror I see the culprit standing right in front of me – it is me. As the saying goes, truth shall set you free
Introduction xiii Chapter 1 Change Your Thinking 1 Chapter 2 Change Your Life 18 Chapter 3 Dream Big Dreams 40 Chapter 4 Decide to Become Rich 52 Chapter 5 Take Charge of Your Life 77 Chapter 6 Commit to Excellence 90 Chapter 7 Put People First 118 Chapter 8 Think Like a Genius 136 Chapter 9 Unleash Your Mental Powers 154 Chapter 10 Supercharge Your Thinking 179 Chapter 11 Create Your Own Future 201 Chapter 12 Live A Great Life 222 Summary and Conclusions 249 ix ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page x
SUBJECT: ENGLISH BY NIKITA GUSTSHIN TMHG 19.04.2012 "The History of Journalism" What is "Journalism"? Journalism is the investigation and reporting of events, issues and trends to a broad audience. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, journalism also covers cultural aspects of society such as arts and entertainment. The field includes editing, photojournalism, and documentary. History of journalism. Ancient journalism. Note: "Journalism" is often called the first draft of history, but not all of it has to get written down in real time
can see on the streets of our city just a work of art. I think graffiti, by the way, is also a great and invaluable work. Trends are changing. Now, young artists are moving from an endless unthinking tagging to a more conceptual and rich sense, abstract and volumetric work. Street art has become popular among the general public, because it is more accessible to him both in content and in location: for art, now you do not need to go to a museum or gallery, and the meaning of the work is often clear at a glance. In our environment there are not enough professional critics and theorists who could competently evaluate and describe the work of street artists. This is very bad, because the viewer needs a certain benchmark, according to which he could assess the quality of the works presented. 1. THEORETICAL PART Any type of history is a discourse in its own right. What is more, when talking about art history,
The Use of the Telephone in Relation to Customer Service **Telephone skills are the most important aspect of being successful in a call center job. When you work on the phone all day as a customer service representative, the telephone is the one and only tool that will make or break your success. The phone is probably the most used tool in modern business. **Answering the phone professionally The rules for answering a telephone are simple but they need to be continually reviewed and practised. Following are the most basic ones, which should always be employed. 1. Use the four answering courtesies: · Greet the caller · State your organisation (or department) · Introduce yourself
Announcements via megaphones, microphones, loud speakers Different radio/TV formats (interviews, success stories/footage from countries, phone-in questions or reports from the field, talk shows, guest of the week, press conferences, panel discussions; advertisements) Broadcasting/posting of basic information on NIDs (what, when, who, why) News coverage of NIDs preparations and implementation Interviews with leaders, satisfied caretakers, and experts Public service announcements, spot announcements, on-location promotion/ announcements Often good for: Not usually good for: Creating general awareness Giving the basic facts Giving information a sense of importance and legitimacy Popularizing and reinforcing messages Creating a bandwagon effect that can encourage & pressure people to join in Providing time-sensitive information (when, where, who is eligible) Creating a festive atmosphere, reinforcing information, identifying vaccination teams
business. They adopted a "cost per impression" in 1999 and then in 2002 they adopted " cost per click" paid listing model that was popularized by Overture by doing a ratio of actual CPC("cost-per-click") and expected CTR("click trough rate") to ensure users saw ads that were closer to what they actually searching for. Google Analytics is a good example of how advertisers could track advertising keywords were most likely to yield sale. 2. What were the reasons for being a last-mover and what were the advantages? While it's true that Microsoft and Google eventually came to dominate their industries, it wasn't necessarily because they were last. Of course, there were operating system companies and search engines that followed for example. Instead, Microsoft and Google's market power, their ability to keep their advantage in the
· impersonal style Greeting: Dear Julie, · complex sentence structure - frequent · personal, short, zappy style use of Passive Voice - single word · use of slang or colloquial English use of verbs - non-colloquial English -- formal idioms/phrasal verbs language · pronouns are often omitted · each paragraph develops one specific · chatty, wide use of descriptive adjectives topic · use of short forms · only facts, infrequent use of descriptive Best wishes / Love / Yours / Regards. adjectives · no use of short forms Name: Steve Name: Yours faithfully/Yours sincerely, Steven Hill TASK 2 Put an - for formal and an I for informal language. Give reasons .
dishes include pesto with smoked salmon, pancetta and peas linguini in an special sauce, and fresh mussels and clams in a marinara sauce. Toscana also serves distinct salads, desserts, and beverages. Toscana Gourmet will reinvent the Italian food experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing excellent customer service. The basic market need is to offer individuals, families, and take out customers' fresh, creative, attractive, pasta and risotto dishes, salads and desserts. Toscana uses homemade pasta, fresh vegetables, and premium meats and cheeses. Toscana Gourmet possesses good information about the market and knows a great deal about the needs of our most loyal customers. Toscana's management is both focused on repeat business as well as gaining new customers,
two inventions which allowed people to communicate by wire. These were the electric telegraph and the telephone. The telegraph was invented in Britain in 1837. They were being used in the Civil war. It allowed messages to be sent electrically over telegraph wires. This was much faster and more reliable than sending messages by horse messenger. the telephone was invented In 1876 by Alexander Graham Bell. The first radio broadcasts were transmitted in the USA in 1916. Radio is generally the first of the news media to report a local story. Millions of people depend on the radio for regularly scheduled news bullets. Book-publishing grew rapidly in warily modern England and America. So did newspapers, which were the first kind of mass media. Newspaper is the oldest type of media. The first newspapers were probably handwritten newssheets that governments posted in public places. Although newspaper sales have fallen slightly over the past few years, they still have an
able to get 15 times as much done in a normal workweek." --Tim Draper, founder of Draper Fisher Jurvetson, financiers to innovators including Hotmail, Skype, and Overture.com "Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!" --Stephen Key, top inventor and team designer of Teddy Ruxpin and Lazer Tag and a consultant to the television show American Inventor ALSO BY TIMOTHY FERRISS The 4-Hour Workweek Copyright © 2010 by Tim Ferriss All rights reserved. Published in the United States by Crown Archetype, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com Crown Archetype with colophon is a registered trademark of Random House, Inc. All registered trademarks in this book are property of their respective owners. Library of Congress Cataloging-in-Publication Data
different things just by clicking the remote control. We have channels that show information about other countries politics, economy or other news. In that way we can stay informed with the events that are happening from all over the world. Secondly, television allows people to discover other unknown cultures, traditions and religions. Through television we can become very familiar with them. There are a lot of things we can learn from other people and their customs and television gives an opportunity to do that. Television has an ability to entertain people from all over the world. Movies, documentarys, music or sport channels entertain people every day. Some TV shows can be very educative, for example by watching quiz shows you can learn some useful facts and cooking shows teach you new recipes. I think that television is bad for only those who don't control what or how much they watch television. There is also a lot of violence, that can be a bad influence for younger people. Also the
SCIENCE AND TECHNOLOGY A century ago communication across any distance was dependent upon the telegraph or letters. No jets crossed the ocean, no television pictures enabled us instantly to see events in any part of the world, there were no worldwide telephone networks and no computers. It is just a short lifetime since humanity first travelled into space and discovered how fragile our planet looks. FROM FIREWORKS TO THE MOON At first glance you might think that there couldn't possibly be anything common between a 13 th century festival in China and the Apollo 11 moon landing in 1969. However, there is a link and that is that they both relied on the use of rockets. The Chinese first developed rockets by filling bamboo tubes with an explosive made from saltpetre, charcoal, and sulphur. The sealed tubes would be thrown onto fires during celebrations because it was thought that the loud explosions would protect them
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