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Lehekülgede arv dokumendis
2009-10-19
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Jelizaveta Afanasjeva
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your area, why not be a public outreach and distribute their material? When you do spend money on marketing, do not forget to create a way to track those marketing efforts. You can do this by coding your ads, using multiple toll-free telephone numbers, and asking prospects where they heard about you. This enables you to notice when a marketing tactic stops working. You can then quickly replace it with a better choice or method. Getting Started with Small Business Marketing By being diligent in your marketing and creating an easy strategy such as holding yourself accountable to contact ten customers or potential customers daily five days a week you will see your business grow at an exceptional rate. The great thing is it will not take a large marketing budget to make it happen. Someone once told me that selling is the art of closing the deal but selling is first and foremost a transaction between the seller and the prospective buyer or buyers.
Print media (magazines, newspapers, brochures, press releases, newsletters etc), electronic media (television, radio etc) and the Internet are all part of mass media. Today, mass media can give a person phenomenal exposure and this can result in various effects of the mass media on the society. However, have you paused to think about the pros and cons of mass media? Well, one cannot blame a particular medium because of outside influences. Here, we shall take a look at such advantages and disadvantages of mass media. http://www.buzzle.com By Arjun Kulkarni Pros of Mass Media: · The wide reach offered by mass media is phenomenal. It can target a global audience. · In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. For example, the newspaper lands on the doorstep and we have the latest news in our drawing rooms due to the television set.
Money in our everyday life Money plays a quite important role in our everyday life First of all, nowadays mostly everything circles around money and how much people can afford things. Secondly, every adult has to work so they could get the paycheck at the end of the month they need to pay the bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the
PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products, such as home appliances, cars and so on 10. fast
Media and advertising 1. Complete the collocations in each sentence with an appropriate word from the box. broadcast bulletin coverage forecast media brochure campaign edition manual novel a) Read the instruction ..manual. before using your new word-processor. b) 'David Copperfield' is an autobiographical ……………. c) What did it say on the weather …………….? d) This is a party political……………. on behalf of the Democratic Party. e) What time is the next news …………….? f) This channel doesn't have very good sports……………. g) A first……………. of this book is worth a fortune. h) The mass……………. in most countries is dominated by advertising. i) When does our new advertising …………….begin? j) I spent all of yesterday evening looking at this holiday……………. 2. Read the text and decide which answer (A, B, C or D) bes
THE INTERNET AND E-COMMERCE 1. ISP it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart Shopping cart is where you put product you have purchased from online shop. 7. last mile problem how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1. telemarketing for of direct marketing, where telemarketers call to their customers 2. cost per inquiry, cost per order its how they measure the success of telemarketing compaigns 3. cold calling It
Mass Media Mass media is a term used to describe those means of communication which can reach large or mass audiences. The most important are probably Television, Radio, the Press and the Internet. Britain and America invented a lot of the technology used by the various modern communications media. In 1829, the typewriter was invented in America. In 1837, the telegraph was invented in Britain. In 18 76, Alexander Graham Bell invented the telephone in America. This made it possible to talk to people thousands of miles away. The telephone is a telecommunications device, which is used to transmit and receive sound. It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. S
overdraft) which is why the banks provide them. Make sure that you include in your costs a reasonable salary for yourself as many business owners fool themselves into thinking that their business is viable by drawing too little. Once you've decided what you will sell and what it will cost you to make those sales then step three is where you calculate what sales you'll need to make in order to generate a profit. This is where many people come unstuck: either by being too optimistic about sales or by failing to charge enough. Objective market research will allow you to estimate what customers are prepared to pay. You can find much of that from adverts in the local press and from competitors' brochures. Measure yourself against these local competitors how can you make your products or services better than theirs? But don't be afraid of competition as it shows there is a market for what you propose to sell.
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