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Social media information and data collection and security (0)

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New Media Economy

Social media information and data collection and security

In this brief essay , i would like to focus on the social media platforms in our moren society. How people use them , what kind of information we give away , what companies will do with this. Information sharing and data protection has become very popular theme in the recent few years . People care more about their privacy and avoid „big brother “ foreshadowing. It is important to know what social media platforms promise and are they really going to keep it. Users should think about what they share and what kind of information they generate . Because it is all recorded and some info can be traced back to real people. Privacy and data protecion topics are becoming more and more important and the amouts of data generated is becoming larger. When wrongly access this kind of data, a lot damage could be done by criminals. Users privacy settings should be reviewd and fixed when needed.
Social media
Humans have always felt the need to socialize. Constantly. From the early ages to the signs and speech , from letters to telegram, from phones to internet , need to communicate has become less of an hussle and more convenient and accessible.
In our modern society social media usage is constantly rising. For example since January 2016 to January 2017 active social media users have increased by 21% and internet users have increased by 10%. Our every day life is internet connection , sharing information, expressing ideas , liking and disliking content. It helps us to feel connected to the world and mostly provides to information we need, or at least think we need. Social media has become pinnacle of our generation and sometimes it feel impossible to live without it.
Sharing
Social media is all about socializing – sharing. Users can share whatever they want. Photos , videos, texts, location , feelings , prodcts, services , pages, URLs, likes, you name it. It helps to keep in touch with friends and world. This is one of the main causes why social media platforms can exist . Large group of users being active in the community and almost doing „ work “.
By sharing i mean users can create profile about themselves. Upload an image of themselves. Create albums where they can post gallery of their recent travel for example. Users can add events on their timeline. Whether they have engaged or marries, getting their first kid, moving to another city or graduating a degree . They can share a video within facebook , with is upladed in their servers or post a new one with youtube, vimeo or another video sharing platform which has enabled embedding. Same goes with text.
Recently when facebook has given out APIs , it has become possible to share information with other programs and platforms aswell. For example users can log into their instagram account using facebook, or logging to Spotify for example. This has enabled easier account creation. Also it has become easier to post some things to the feed . When listening something in Spotify, when enabled, the song information will be provided to Facebook and then everyone can see what others have listened to. Same goes to Instagram. When posting image or video (now also gallery), it can be automatically shared in Facebook feed. This kind of cross -platform sharing has defenitely made managing life in social media easier, but is it safe aswell? More link between applications could mean more weaks points .
Collecting information
Usually when users post something to social media they think that „thats it, this is the only thing i share and thats what somebody will get to know about me“. Wek, not quite . Information will not only be shared when that like button is pressed, it is shared constantly, everywhere , anytime, the moment user will create account and log in. Then the real magic begins . Every click, every like, upload, browsing history, page view, time will be recorded and saved as a big data. As they claim it is not personalized but that can be taken as a pinch of salt if wanted.
The Big data is a collection of all the information that users produce. After it is organized, an algorythm or AI will calculate the needed outcome, whether it is used to display certain ads to certain people or suggust likeable pages or articles . Thanks to the big data we see annoying ads in side of our feeds, which feature the sneakers we once looked in some online store. Big data is used against us. But does all social media platforms collect data? What information popular platforms collect?
Lets start with the biggest , baddest social media platform – Facebook. Facebook according to Pew research center , 79% of internet users use Facebook in USA. I guess it is a lot when it comes to specific social platform. Since there are over 1,86 billion active Facebook users, a lot of data is generated. Facebook states on their official webpage that they collect all sorts of data. They collect content and information that user provides when using their services(posting, liking, sharing, posting…), location of the device or browser, how users uses their services, for example what type of content is watched or viewed, how does user engage with it and aslo timewise, how frequently or long this or that is beeing watched. Also, the data which other users provide about You is recorded, when you have been tagged on a photo or mentioned in a post. They know in which groups you belong and which friends you most message to. When buying something off from facebook, credit card number and other card information is collected, authentication information an also billing, shipping and contact details. They record where users have logged in, or where have their application installed, how their services are acces . That includes what operating system is used, hardware version , settings, files and software names , battery levels, signal strenght and device identifiers. When useng device, geo location and also bluetooth and wifi signals are collected. Mobile number, IP adress, browser type, language and time zone, ISP are also not safe. Facebook even collects info when you visit third party websites and apps that use their services (spotify and instagram).
Instagram is popular media sharing platform for handheld devices . When it comes to Instagram, they seem to be collecting a bit less information. Everything related to user profile – username , email , user content, phone number. If accepted, phone contacts for fingind friends. They track web pages you visit, add-ons, analytical information. Using cookies they provide ads and services for devices. Log files, when accessing their services, IP, browser type, viewed pages, device identifiers. It may be that Instagram have less choices what to do with the data.The third platform i would like to mention is Snapchat . At a glance snapchat seems most secure platform. You send an image, vide or text and later it disappears. That might not be the case . According to their policy , snapchat collects information about users contact list, who are you friends with, and to whom you talk to. Your name – this one is a bit weird , but apparently it is important to them. Using your name they can look you up on other people’s address book. Since snapchat needs access to you mobile photo album, they collect these photos aswell on the go. Of course , location, for using some geo filters but also for tracking . Using beacons they can for example track people in stores. Snapchat also have access to cookies, which is weird because cookies are related to browser. They also know you email, credit card number, if snapcash is used, everything about the snaps that are send and what kind of phone is used. While all the data is anonymous, snapchat only info that may be useful to advertisers.

What they do with this information
When thinking about how much data they are collecting, it seems unreasonable at first. How can you possibly work through that and what are the benefits of this. Since social media is all about that engagement and keeping users as long as possible on their websites, they use this information to provide as much as interesting content as possible of reach user. Simply put, they provide, improve and develope their services. Each bit of information has its own benefits in different areas . With this raw information they can measure how the ads are working and what services people use most. Then improve it if necessary . Another side is to keep accounts more secure, for example if different locations are used in short period of time, servers will know something is not right.
What users might not know
All social media companies confirm that they strongly believe into data security and they do everything possible to keep their users information safe and only they can access into their servers. They want to make their users trust them and i think it could be also used as marketing tool a bit. But words on the internet in this age doesn’t really mean anything . According to the classified documents that have leaked over the recent years, big social platforms and technology companies have provided agencies with the „back door “ to their servers. Agencies could access information collected, track users and spy on them, without users knowing it. Of course when the news broke out, it got a lot of media ttention because majority wasnt sure it will be like this. Companes had to come forward and explain thing or two. After the leaks companies have become more transparent about their server side information sharing to 3rd parties and only when court order has placed.
Dangers of cross-platform account sharing
As i briefly mentioned, modern platforms allow access with other platforms accounts to their services through API. Yes, it is convenient to use many platforms under one account and share information between platforms. But what maybe stays underneath, is that users generate a lot more information as big data. We make it easier for companies to target us and maybe even make us easier to identify if needed. Is it worth it? Agencies could gain access to one platform and through that access another, which might not give server door to them in reality . When all those links provided, it is also easier for hackers to steal information from one platform and with that stolen information access to a next platform. So connectint one account with another social media platforms should be considered i think. It is easier to think about it a bit than later trying to fix the damage.
Protection
To protect yourself online, one must go over his privacy settings. That way other users may have limited access to your profile. To completele be invisible for government agencies, best way to do so is not to be on any social media platform or internet. But it is not very valid argument in our society because it is so hard to live without the possibilities we have today . Trying to live without social media is becoming agains our nature , we want to be and feel connected, communicate with the outside world. So we should think hard when we post something online, comment anything, visit questionable websites. It all leaves mark behind and can be tracked down later. Maybe even used against us.
To conclude, our society is becoming tightly intertwined with internet, social media, different applications Users can share anything what they want, constantly, images, videos, texts. Unfortunately it is not only the things we see, that we share, but we also generate information what we might not want to share. It almost feels that some private information is taken us from, without questions asked . And that is not very polite thing to do. Often this proveded data is turned against us, making us buying things we dont need, and sometimes it helps to cheer our day, provide interesting contenct. Give and take relationship. Nevertheless, privacy, sharing information, data collecting are important topics that should take taken easily.
References:
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