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Analysis of an article: „“Pealtnägija“: Estonians hope to save the planet with meat substitute“ („“Pealtnägija“: eestlased loodavad asenduslihaga planeeti päästa“)
Getter Suup
03.05. 2017
Impact: 8/10
I think that our eating habits and the future of them is an important topic. Since the number of humans living on planet Earth keeps rising, it is important to raise awarness on how the way we eat will affect (and affects) the planet that we’re living on. Since the news were published in one of Estonia’s biggest newspapers , Postimees , and also in a video format in „Pealtnägija“, I believe that it will make hundreds of people to change the way they think and might-be even to consume less meat. Still , this topic probably does not have such a great impact at the moment as it will in the future.
Timeliness: 10/10
The article and show were published on the same thay of writing this analysis, so this story is very recent . Also, the ’trend’ of going vegan or consuming less meat is becoming more and more popular , so the topic itself is quite timely too.
Proximity: 10/10
I believe that at the moment this story will only affect Estonians, so it is very proximate. The topic of it is affecting people around the globe , though.
Conflict: 6/10
The story contains several conflicts.
  • Will people change their eating habits to save the planet or keep eating the way they do, knowing the damage that it will cause ?
  • Will meat substitutes resemble meat or taste and smell like the things that they’re actually made of?
  • Will people get used to the new tastes and textures or not?
    Controversy : 2/10
    The story hasn’t brought up any conflicts (yet) and I do not believe that it will. It also received only one comment . But other news on this topic have caused arguments.
    Prominence: 0/10
    There weren’t any prominent and well- known people in this story, only some unknown scientists.
    Uniqueness: 7/10
    In Estonia, this story is quite unique . Altough there are already companies selling vegan food and meat substitutes, none of them have created scientific foods that probably will have to feed the whole humanity in the future.
    The number of people involved or affected: 1/10; 10/10
    At the moment, not too many people will be affected by it. In the future, I believe that most of us will.
    Human interest : 0/10
    This is not a human interest story.
    Suspense: 0/10
    In my opinion, this is not an exciting story.
    Used materials:
    Lakson, P. ( 2017 ). “Pealtnägija“: eestlased loodavad asenduslihaga planeeti päästa. Postimees. Visited on: http://atlas.postimees.ee/4100605/pealtnagija-eestlased-loodavad-asenduslihaga-planeeti-paasta
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