native largely within the Arctic Circle encompassing the Arctic Ocean, its surrounding seas and surrounding land masses. It is the world's largest land carnivore and also the largest bear, together with the omnivorous Kodiak bear, which is approximately the same size. A boar (adult male) weighs around 350 700 kg (7701,500 l while a sow (adult female) is about half that size. Although it is closely related to the brown bear, it has evolved to occupy a narrower ecological niche, with many body characteristics adapted for cold temperatures, for moving across snow, ice, and open water, and for hunting the seals which make up most of its diet. Although most polar bears are born on land, they spend most of their time at sea. Their scientific name means "maritime bear, and derives from this fact. Polar bears can hunt their preferred food of seals from the edge of sea ice, often living off fat reserves when no sea ice is present.
focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways
2. Tell stories about what you´re invented. Make up great stories. That´s the new motto. This is urgent. The transformation of our organization has been under way for a while, but now, thanks to outsourcing and computers and increasing manufacturing quality. STEP 1: THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE YOU DID A worldview is not who you are. It´s what you believe. It´s biasis. A worldview is not forever. It´s what the consumer believes right now. It´s not enought to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends. WORDS 1. Content- sisu, sisaldus, rahulolu 2. Endorse- varustama, pealdama, toetama, heaks kiitma 3. Forsake- hülgama, maha jätma, loobuma 4. Informercial- reklaamuudis 5. Superstitious- ebausklik 6. Overwhelm- alla jäänud, üle kuhjama, üle koormama 7. Authentic- autentne,ehtne 8. Significant-oluline, tähtis, märkimisväärne 9
24. Interdependent - Olev 25. Bidirectional - Kahesuunaline 26. Handsome - Nägus 27. Dissociate - Lahku lööma 28. Bias - Kalduvus, eelarvamus 29. Entity - Isik, olemus 30. AiAplification - Võimendus 31. Gazillion - Mustmiljon 32. Equipped - Varustatud 33. Sifting - Sõelumine 34. Failure - Luhtumine 35. Holesaler - Hulgimüüja 36. Freight - Vedu 37. Novel - Romaan 38. Chapter - Peatükk 39. Recent - Hiljutine 40. Freightliner - Kiirkaubarong 41. Commodity - Kaup, tarbeese 42. Niche market - Erisegment 43. Implement - Rakendama 44. Core - Tuum 45. Core capital - Põhivara 46. Interoperatibility - Koostöövõime 47. Diffusion - Hajutatus, levimine 48. Transact - Äri ajama, teostama 49. Interface - Kasutajaliides 50. Ensuing – Järgnev 51. Commerce - Kaubandus 52. Ambient - Muutuv 53. Ambiguity - Mitmetähenduslikkus 54. Implication - Mõistaandmine 55. External - Tunnused 56. Constrain - Piirama 57. Encapsulate - Kokkusuruma 58. Dispatch - Täideviimine, saadetis 59
hulgimüüja Kaupa vedama, last, 36. Freight vedu 37. Freight depot Kaubajaam 38. Freight insurance Transpordikindlustus Laeva kandejõud 39. Freight tonnage mahutonnides 40. Freightliner Kiirkaubarong 41. Commodity Kaup, tarbeese Suurema turu väike 42. Niche market erisegment Kasutusele võtma, 43. Implement rakendama 44. Core Tuum 45. Core capital Põhivara Infovahetusvõime, 46. Interoperatibility koostöövõime 47. Diffusion Hajutatus, levimine 48. Transact Äri ajama, teostama 49
Occupation - elukutse Trade - amet Profession- elukutse Sack - vallandama Dismiss - vallandama Fire - vallandama Resign - tagasi astuma töölt Employee - alluv, töötaja Employer - tööandja, Worker - töötaja Trainee - praktikant Crew - meeskond Staff - koosseis, meeskond Personnel - personal Team - meeskond, töögrupp Colleagues - töökaaslased, kolleegid Candidates - kandidaadid Customers - kliendid, tarbijad Vacancy - vaba töökoht, position that is unfilled Post - ametikoht Niche - niss, koht Perks - lisatasu, hüve Permits - võimaldama, lubama, to allow the doing of sth Promotions - edutamine Employment - töö
Pushy Edasipürgiv rude in trying to get what you want Penetrate Tungima go through, business Stock Aktsia - share Deal jagama - to share Surplus ülejääk - leftover Secure tagama - to assure Market - Turg the place where you can sell your goods Model mudel - mock-up Order käsk - command Control - kontroll - checking Profit - kasum - positive financial result Make a loss kahjumisse minema To the typing - trükkima Overheads - üldkulud - operating costs Niche Niss(turuosa) - particular market Range - valik - a selection Supplier - varustaja - companies that provide goods for retailers Discount - Allahindlus price reduction Customer service klienditeenindus - to help people to use the company offering Duty free - Tollimaksu vaba - without tax Profit margin - Kasumiosa - rate of positive financial result Sales figures - Müüginäitajad - numbers that show how much products are sold
Queen's Chamber The Queen's Chamber is the middle and the smallest. The Queen's chamber is inappropriately named as it was never intended for one his queens, they had their very own pyramids built for them. The name is thought to have come from early Arab explorers who recognised the familiar gabled ceilings that are common to female burial chambers.The chamber is lined with fine limestone blocks. Its eastern wall has a large angular doorway or niche. The true purpose of the chamber remains uncertain. Unfinished chamber The "unfinished chamber" lies 27.5 meters below ground level and is rough-hewn, lacking the precision of the other chambers. Egyptologists suggest the chamber was intended to be the original burial chamber, but that King Khufu later changed his mind and wanted it to be higher up in the pyramid. Egyptologist Bob Brier believes it was an insurance policy in case Khufu died early.
that they're planning to dance the early morning away in one of Barcelona's many discos. The club scene in the city can be expensive but if you know where to go, you don't have to spend a fortune. The Maremagnum shopping mall at Port Vell, at the end of Las Ramblas, transforms into a clubbers' paradise by night. Unlike most other places, there isn't a charge to get in. Whatever your taste in music, jazz, rock or house, there's a niche for everyone in the Catalan capital. The drink, pastis, is guaranteed to get you in the party mood. It's best sampled in the bar of the same name. Bar Pastis is a tiny place with a big personality. It has a French cabaret theme and an endless supply of crackling Edith Piaf records. Or try the London Bar, just off Las Ramblas on the edge of the red light district. Don't let the location or name put you off. This is an art noveau gem
5. Himma, M. 2013. Turism vormub teaduseks. Tartu Postimees. [http://www.tartupostimees.ee/1284932/turism-vormub-teaduseks] 08.11.2013 6. Holloway, J. C. 1998. The Business of Tourism. UK, 1998. 7. IAATO Tourism Statistics. 2012-2013. [http://iaato.org/documents/10157/346545/touristsbynationality_total.pdf/76d7afdf- 0f09-4ad2-8146-ccbbb79d918f] 8. Jakobson, J. 2003. Turismi alused. Riiklik Eksami- ja Kvalifikatsioonikeskus 9. Novelli, M., Robinson, M. 2005. Niche tourism: an introduction. Niche Tourism: Contemporary issues, trends and cases. Great Britain: Elsevier 10. Singh, T. V. 2004. Tourism Searching for New Horizons: an Overview. New Horizons in Tourism: Strange Experiences and Strange Practices. CABI Publishing. 11. Turismiseadus 2000. - RT I 2000, nr 95, art 607. 12. Turismi liigitamine. 2013. Turism igale maitsele. [http://turismiliigid.weebly.com/turismi-liigitamine.html] 07.11.2013 13. UNWTO Tourism Highlights. 2013.
We employ directly 6788 people, with approximately 14,000 additional employees working within our franchise network and as consultants in The Body Shop At Home and online retail in the US. We source the majority of products and accessories from suppliers, who we screen under our Ethical Trade programme, and from our Community Trade suppliers. Our sole manufacturing operation is Soapworks, a 100-strong factory in Glasgow. What we sell Famous for creating a niche market sector for naturally-inspired products, The Body Shop has introduced a generation of consumers to the benefits of a wide range of best sellers, from Vitamin E Moisture Cream to the Kinetin* range and the Body Butter range. It is estimated that The Body Shop sells a product every 0.5 seconds. Annually, we generate over 69 million customer transactions through stores worldwide and our current range offers more than 900 products and 200 accessories. Stop violence in home
can save enough money for food. Therefore, the development of Estonia is not presented equally. Estonia has presented itself to the world as a good welfare state where services and help are offered everywhere to everyone but it in reality bigger businesses and conveniet services appear only in bigger cities and regions. In smaller places or parishes people’s standards of living are much lower and do not represent that „E-stonian“ niche. In addition, aspects mentioned afore cause also influences on immigration politics. Compared to other European countries average salary it is harder to flatter workforce to come and work here as in Estonia it is 1135€. Moreover, Estonia’s own workforce is leaving the country for better job options and money. Main countries of destinations are besides of Finland also other European countries. Because of the aging population and youngsters travelling out of country
company’s products in a worldwide market. Large businesses often have offices in the foreign countries they market to; but with the expansion of the Internet, even small companies can reach customers throughout the world. • Global marketing is particularly important for products that have universal demand, such as food and automobiles. Thus a beverage company is likely to be in more markets than say, a wooden toy company; but even a wooden toy company may find niche markets in diverse corners of the world. SOME EXAMPLES OF GLOBAL MARKETING Coca-Cola started selling internationally back in 1919, and is now present in more than 200 countries. In order to keep a consistent brand, Coke tastes the same in every region but the size, shape, and labeling of the bottle are changed to match the norms in each country. • McDonald’s makes certain that a Big Mac tastes the same in every country; but it
increased globalization increased employee decision making Porter's competitive strategies: low cost strategy the ability of a comnpany or business unit to design, produce and market comparable product more efficiently that its compeditors o cost focus low-cost compeditive strategy that focuses on a particular buyer group, product line segment, or geographic market and ettempts to serve only this niche to the exclusin of others Differentation strategy the ability of a company or business unit to provide a unique or superior value to the buyer in terms of product quality, special featues or after sale service Differentation focus concetrates on a particular buyer group, product line segment or geographic market to serve the needs of a narrow strategicmarket more effectively than its compeditors
................................................... - 10 - Referencies .............................................................................................................................. - 11 - -3- Introduction VoIP is a solid technology available since some years that allows people to communicate via voice using the IP protocol instead of telephone lines. Unfortunately this technology has been relegated in a niche market due to several factors such as proprietary standards, high price tag, limited integration with existing telephony environments. However in the last couple of years the situation changed dramatically since some open source tools such as asterisk as well as low-cost VoIP telephone adapters and services become available. In fact, today it is quite common for internet providers to provide their customers VoIP calls at very low cost, if any, in addition to standard xDSL connectivity.
Lk 39 1. Infant- väikelaps, laps, alaealine 2. Supplement- täiend, lisa, kaasanne 3. Environmentalist- ümbritsemine, ümbritsevad asjad 4. Xenophobe- 5. Due- võlgnev, võlgnetav, maksmisele kuuluv, omane, omistama 6. Mutually- vastastikune, ühine 7. Conspiracy- konspiratsioon, salasepitsus 8. Fringe- narmastik, narmasääris, ääris, palistus, serv 9. Division- jagamine, jaotamine, jaotus 10. Word- of- month- suusõnaline 11. Obsess- kummitama, painama, vaevastama, haarama, valdama 12. Niche- niss, orv, tühe 13. Addict- pühenduma, anduma 14. Chowhounds- Lk 40 1. Clumping- kokkukleepuma, müdistama 2. Complementary- täiendav, täiendus, täiend 3. Gourmet- hõrgutseja, gurmaan 4. Connoisseur- asjatundja, vilunud tundja 5. Crowd- jõuk, rahvahulk, lihtrahvas 6. Flawor- tooteefekt, viga, puudus 7. Brewing- pruulima 8. Community- ühisomand, ühisus, kogukond, kooslus, ühiskond Lk 41 1. Convince- uskuma panema, veenma 2. Substantial- aineline, oluline, tõeline 3
a. esimesel poolaastal 7% rohkem turiste. Loetud aadressil https://www.puhkaeestis.ee/et/eesti-majutusettevotetes- peatus-2016a-esimesel-poolaastal-7-rohkem-turiste 3. Keskkonnaamet. (s.a.). Tunne Eesti kaitsealasid. Loetud aadressil http://www.keskkonnaamet.ee/public/Otepaa/TUNNE_EESTI_KAITSEALASID.pdf 4. Majandus ja kommunikatsiooniministeerium. (2013). Eesti turismi arengukava 2014- 2020. Loetud aadressil https://www.riigiteataja.ee/aktilisa/3191/1201/3015/lisa.pdf# 5. Niche tourism: contemporary issues, trends and cases. (2005).; täiendatud Tiina Tamm (2010). Loetud aadressil http://turismiliigid.weebly.com/turismi-vormide- liigid.html 6. Reimann, M., Lamp, M-L., Palang, H. (2011). Tourism Impacts and local communities in Estonian National parks. doi: 10.1080/15022250.2011.638206 7. Turismiseadus. (2004). Riigi Teataja I, 18, 131. Loetud aadressil https://www.riigiteataja.ee/akt/1036425 8. Turismiseadus. (2005). Riigi Teataja I, 24, 181. Loetud aadressil
to any other species. The experiences and therefore the realities of two different organisms are incommensurable with one another. In the world of a fly, says Uexküll, we find only "fly things"; in the world of a sea urchin we find only "sea urchin things" (Cassirer, 1953, p. 41). Funktsionaalne ring (Funktionskreise). Iga organism, ka kõige primitiivsem, on sobitatud oma ümbrusesse (ökoloogilisse niÓÓi < Pr. niche). Ümbrusega adaptatsioon on võimalik vaid seeläbi, et eksisteerib tasakaal retseptorite (Merknetz) ja effektorite (Wirknetz) süsteemi vahel. See tasakaal luuakse funktsionaalse ringi (Funktionskreise) abil. Beheivioristlik programm (1899). 1894 Lloyd Morgan esitas oma kaanoni. Jacques Loeb (1859-1924) lõi oma tropismide teooria. Quite early, other Germans came to Loeb's support, among whom the best known were Th.Baer, A.Bethe and J. von Uexküll
ilutoodetes/ http://www.puhaselu.paabel.ee/blogi/blogi.php?categories=keemia http://www.ekk.edu.ee/vvfiles/0/kosmeetilise_keemia_6ppematerjal_kosmeetikutele.pdf http://www.bio4you.eu/et/content/8-ohtlikud-ained-kosmeetikas http://et.wikipedia.org/wiki/Eeterlikud_%C3%B5lid http://et.wikipedia.org/wiki/Terpenoidid http://et.wikipedia.org/wiki/Alkoholid http://et.wikipedia.org/wiki/Aldeh%C3%BC%C3%BCdid http://et.wikipedia.org/wiki/Estrid http://www.expatica.com/fr/news/news_focus/Niche-perfumers-infuse-Paris-with-new- options_253882.html http://www.economist.com/node/17672786 http://www.balscand.ee/htdocs/?urlid=making http://ee.oriflame.com/products/show-fragrance.jhtml?tag=CreateFragrance
Estonia. It erected in 1502-1514 on donations of a rich merchants and art-lover Hans Pavels. It is the most interesting annexe of the church. On the eastern façade of the chapel is the cenotaph of a citizen merchant, composed like the sixteenth-century winged altarpieces. It is the work of two late-Gothic stonecarvers Clemens Pale and Hinric Brabender (nicknamed Bildensrieder). A skeleton with a toad on its chest and a serpent around its skull has been carved in the lower niche. According to Estonian folklore, Olev, the man who built the church, fell down and got killed when he was putting finishing touches to the spire. A toad and a serpent sprang out of his mouth. Olev was buried on the very spot where he died. A stone block with the carved figure of Olev, a toad and a serpent, was placed on his tomb. St Olaf's Church was a Roman Catholic one up to 1524. The first Evangelical sermons
that we behave in uniform and continuous patterns, literate man is quite inclined to see others who cannot conform as somewhat pathetic. Especially the child, the cripple, the woman, and the colored person appear in a world of visual and typographic technology as victims of injustice. On the other hand, in a culture that assigns roles instead of jobs to people-the dwarf, the skew, the child create their own spaces. They are not expected to fit into some uniform and repeatable niche that is not their size anyway. Consider the phrase "It's a man's world." As a quantitative observation endlessly repeated from within a homogenized culture, this phrase refers to the men in such a culture who have to be homogenized Dagwoods in order to belong at all. It is in our I.Q. testing that we have produced the greatest flood of misbegottten standards. Unaware of our typographic cultural bias, our testers assume that uniform and
[336] The following year, Enema of the State, the first major-label release by pop punk band Blink-182, reached the top ten and sold four million copies in under twelve months.[322] In January 2000, the album's second single, "All the Small Things", hit the sixth spot on the Billboard Hot 100. While they were viewed as Green Day "acolytes",[334] critics also found teen pop acts like Britney Spears, the Backstreet Boys, and 'N Sync suitable points of comparison for Blink-182's sound and market niche.[337] The band's Take Off Your Pants and Jacket (2001) and Blink-182 (2003) respectively rose to numbers one and three on the album chart. In November 2003, That same year, Green Day, which had gone through a relatively fallow period commercially, took American Idiot to number one on both the U.S. and UK charts; the band matched the feat five years later with 21st Century Breakdown. Boulevard Of Broken Dreams - Green Day The Offspring - Self Esteem The Clash "Should I Stay or Should I Go?"
from Chinese-American leaders. But what struck me most was what one of the protesters said. In most American nuclear laboratories, in fact in most research laboratories, Mandarin seems to be the official language of communication. What in effect this means is that Chinese-Americans have so outnumbered Americans themselves in these research facilities that it becomes more convenient for everybody to speak Mandarin. Chinese Americans understand that knowledge is power. They have carved a niche for themselves where they can exercise power – in the highly classified field of nuclear warheads and missiles. Unfortunately we, as a people, have not carved out any niche in any part of America industry or life, except maybe in being very religious. I am not certain that being very religious is carving out a niche for a group of people. I am not here advocating that a Capitalist Nigger should steal military secrets. What I am advocating is
" x Michael Porter - At general management's core is strategy: defining a company's position, making trade- offs, and forging fit among activities. Porter argued that in order to examine its competitive capability in the marketplace, an organisation must choose between three generic strategies: cost leadership - becoming the lowest-cost producer in the market; differentiation - offering something different, extra or special; and focus - achieving dominance in a niche market. The question is to choose the right one at the right time. Michael E. Porteri klassikaliseks saanud väide on, et ettevõte peab leidma kasumlikkust võimaldava tegevusala. Kuid tänane konkurentsikeskkond on niivõrd läbipõimunud ja kiiresti muutuv, et tegevusalade vahele on väga raske tõmmata selgeid piire. Ettevõtte ärimudeli tüüp ennustab tema finantsseisu palju paremini kui tegevusala. 4 6
Firma valib mõned segmendid ja koostab eraldi turundusplaanid igas segmendis tegutsemise kohta. Igale turusegmendile tuleb koostada oma 4P või 7P. See on kulukas strateegia ja vajab palju rahalisi vahendeid. Turunduse 4P’d: 1. Product (or Service). 2. Place. 3. Price. 4. Promotion. ● Kontsentreeritud turundus, nišiturundus (concentrated marketing, niche marketing) Kontsentreeritud turundus on sihtturunduse üks vorm. Kontsentreeritud turunduse korral keskendutakse ühele turusegmendile. See strateegia on sageli väikefirmades kasutamiseks. Strateegia on ohus kui konkurente lisandub või pole piisavalt tarbijaid. ● Segmentimine, segment (segmentation, segment) Segmentimine on koguturu jagamine osaturgudeks. Segmentimine on vajalik, kui turg ei ole
lifestyles as products of the same post-industrial period they can be used to analyse (Binkley, 2004). Lifestyles are central to debates about consumer culture and are often ‘articulated in relation to shifts identified with post-Fordism and/or postmodernism’ (Bell & Hollows, 2006, p. 1). Historical shifts from mass to specialised production in the context of urbanisation saw western class distinctions begin to destabilise and a concurrent rise in niche consumption practices as a means of symbolically conveying personal style (ibid). With a decline in identities based on logics of production and tradition, Shields (1992) suggests selves are instead increasingly fashioned and differentiated through aesthetic consumption practices. Distinctive consumption becomes a life project wherein ‘the particularity of the assemblage of goods, clothes, practices, experiences, appearance and bodily dispositions’ are designed
achieving the required level of responsiveness across the chain as a whole. Continuous change is a phenomenon with which the supply chains have had to cope for some time. But due to high rate of competition in today's market the logistics environment of the new millennium will have to contend with: i. ) turbulent markets that change rapidly and unpredictably, 22 ii. ) highly fragmented 'niche' markets instead of mass markets, iii. ) ever greater rates of technological innovation in products and processes, iv. ) shorter product life-cycles, v. ) growing demand for tailored products - 'mass customisation', vi. ) the delivery of complete 'solutions' to customers, comprising products and services. And all of the above to be achieved at less cost! These severe challenges mean that a new operating paradigm is needed.
A narrower (9 in.) pan width enables harvesting diagonal to the row, which produces fewer harvest losses in some situations. Windrowing has been demonstrated to be effective, but probably would not be economical, given the added cost of windrower and pickup-modifications. VII. Economics of Production and Markets: The cost of production and return over variable costs for sunflower is similar to that for small grains. The culture of sunflower and growing season requirements makes them a good niche in cropping systems where small grains are the predominant crops. Markets are generally available in most areas where sunflower has been traditionally grown. However, if a grower considers sunflower as an alternative crop, marketing opportunities should be pursued prior to making the decision to grow sunflower, particularly for non- oilseed varieties. Sunflower is the common seed name for the genus Helianthus. The sunflower is native to
) and its habitat in Muraka bog under the influence of wastes from the Narva power plants (North-East Estonia). – Special issue on effects of industrial wastes on Florest. Proceedings of the Estonian Academy of Sciences, Biology, Ecology. Nr. 2, lk 137- 148. 23. Paal, J., Degtjarenko, P., Suija, A., Liira, J. (2012). Vegetation responses to long- term alkaline cement dust pollution in Pinus sylvestris-dominated boreal forests- niche breadth along the soil pH gradient. – Applied Vegetation Science. Nr. 16, lk 248-259. 24. Pietiläinen, P., Moilanen, M., Vesala, H. (2005). Nutrient status and growth of Scots pine (Pinus sylvestris L.) on Rained peatlands after potassium fertilisation. – Finnish Peatland Society. Nr 3, lk 101-113. 25. Pihelgas, E. (1983). Metsa bioloogia. Tallinn: Valgus. lk 224. 26. Pleijel, H. (1993). Ökoloogiaraamat. Tallinn: Tallinna Raamatutrükikoda, lk 95. 27. Pärn, H. (2008)
8 in case, climate change / different conditions ; 9 ref to, temperature / global warming ; 10 ref to, pH tolerance / acid rain ; 11 as yet unknown traits may be useful ; 12 in case other named change ; 13 may lose trait if interbred ; 14 may form part of, food web / community ; 15 that cannot be replaced ; 16 adapted for, habitat / niche ; 17 hybrids less well adapted ; 18 ref to extinction ; 19 AVP ; e.g. need to maintain population for leisure fishing 20 AVP ; 8 max QWC – legible text with accurate spelling, punctuation and grammar; 1 (b) (i) enzyme from bacterium ;
They are more inward looking by nature, and for them the outward movement into form is minimal. They would rather return home than go out. They have no desire to get strongly involved in or change the world. If they have any ambitions, they usually don't go beyond finding something to do that gives them a degree of independence. Some of them find it hard to fit into this world. Some are lucky enough to find a protective niche where they can lead a relatively sheltered life, a job that provides them with a regular income or a small business of their own. Some may feel drawn toward living in a spiritual community or monastery. Others may become dropouts and live on the margins of society they feel they have little in common with. Some turn to drugs because hey find living in this world too painful. Others eventually become healers or spiritual teachers, that is to say, teachers of Being.
I looked at my face in the mirror as I brushed through my tangled, damp hair. Maybe it was the light, but already I looked sallower, unhealthy. My skin could be pretty -- it was very clear, almost translucent-looking -- but it all depended on color. I had no color here. Facing my pallid reflection in the mirror, I was forced to admit that I was lying to myself. It wasn't just physically that I'd never fit in. And if I couldn't find a niche in a school with three thousand people, what were my chances here? I didn't relate well to people my age. Maybe the truth was that I didn't relate well to people, period. Even my mother, who I was closer to than anyone else on the planet, was never in harmony with me, never on exactly the same page. Sometimes I wondered if I was seeing the same things through my eyes that the rest of the world was seeing through theirs. Maybe there was a glitch in my brain. But the cause didn't matter
simply to ignore them or to push through them with faith. Other Threshold Guard ians must be absorbed or their hostile energy must be reflected back onto them. T h e trick may be to realize that what seems like an obstacle may actually be the means of climbing over the threshold. Threshold Guardians who seem to be enemies may be turned into valuable allies. Sometimes the guardians o f the First T h r e s h o l d simply need to be acknowl edged. T h e y occupy a difficult niche and it wouldn't be polite to pass through their territory without recognizing their power and their important role o f keeping the gate. It's a little like tipping a doorman or paying a ticket-taker at a theatre. THE CROSSING Sometimes this step merely signifies we have reached the border of the two worlds. W e must take the leap of faith into the unknown or else the adventure will never really begin.