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Reklaamiteooria (3)

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Определение рекламы


от латинского reclamare – кричать, выкрикивать
Арманд Дейян, «Реклама»:
  • реклама оскорбляет наши взоры и портит пейзажи, она лжет (Поль Валери)
  • реклама – сильнейшее средство давления и оболванивания (Жорж Дюамель)
    Но:
    Реклама – цветок современной жизни, утверждение оптимизма и радости (Блез Сандрар)
    Определение рекламы Арманда Дейяна:
    Рекламу можно рассматривать как один из видов передачи информации в торговле и как один из компонентов маркетинга. Реклама должна информировать (о наличии товара, его цене, габаритах и т.д.), но прежде всего реклама должна побуждать к покупке, так как именно в этом состоит ее основная функция, ее главное предназначение, для выполнения которого реклама стремится найти способ привлечь, а потом соблазнить и завоевать потенциального покупателя.
  • Vasakule Paremale
    Reklaamiteooria #1 Reklaamiteooria #2 Reklaamiteooria #3 Reklaamiteooria #4 Reklaamiteooria #5 Reklaamiteooria #6 Reklaamiteooria #7 Reklaamiteooria #8 Reklaamiteooria #9 Reklaamiteooria #10 Reklaamiteooria #11 Reklaamiteooria #12 Reklaamiteooria #13 Reklaamiteooria #14 Reklaamiteooria #15 Reklaamiteooria #16 Reklaamiteooria #17 Reklaamiteooria #18 Reklaamiteooria #19 Reklaamiteooria #20 Reklaamiteooria #21 Reklaamiteooria #22 Reklaamiteooria #23 Reklaamiteooria #24 Reklaamiteooria #25 Reklaamiteooria #26 Reklaamiteooria #27 Reklaamiteooria #28 Reklaamiteooria #29 Reklaamiteooria #30 Reklaamiteooria #31
    Punktid 50 punkti Autor soovib selle materjali allalaadimise eest saada 50 punkti.
    Leheküljed ~ 31 lehte Lehekülgede arv dokumendis
    Aeg2010-10-27 Kuupäev, millal dokument üles laeti
    Allalaadimisi 46 laadimist Kokku alla laetud
    Kommentaarid 3 arvamust Teiste kasutajate poolt lisatud kommentaarid
    Autor chantys123 Õppematerjali autor
    Vene keeles!

    Kasutatud allikad

    Sarnased õppematerjalid

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    Christopher Vogler The Writers Journey

    THE W R I T E R ' S JOURNEY M Y T H I C STRUCTURE FOR W R I T E R S THIRD EDITION CHRISTOPHER VOGLER S C R E E N W R I T I N G / W R I T I N G Christopher Vogler explores the powerful relationship between mythology and storytelling in his clear, concise style that's made i this book required reading for movie executives, screenwriters, playwrights, fiction and non-fiction writers, scholars, and fans of pop culture all over the world. Discover a set of useful myth-inspired storytelling paradigms like "The Hero's Journey," and step-by-step guidelines to plot and • character development. Based on the work of Joseph Campbell, The Writers Journey is a must for all writers interested

    Ingliskeelne kirjandus
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    Andmetöötlus 1. kodutöö (diagrammid)

    Superstore Sales [1] Row ID Order ID Order Date Order Priority Order Quantity 1 3 10/13/2010 Low 6 2 6 2/20/2012 Not Specified 2 3 32 7/15/2011 High 26 4 32 7/15/2011 High 24 5 32 7/15/2011 High 23 6 32 7/15/2011 High 15 7 35 10/22/2011 Not Specified 30 8 35 10/22/2011 Not Specified 14 9 36 11/2/2011 Critical 46 10 65 3/17/2011 Critical 32 11 66 1/19/2009 Low 41 12 69 6/3/2009 Not Specified 42 13 69 6/

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    ESTONIAN SYMPHONIC MUSIC. THE FIRST CENTURY 1896-1996.

    UNO SOOMERE ESTONIAN SYMPHONIC MUSIC. THE FIRST CENTURY 1896-1996. AN OVERVIEW With a Historical and Cultural Summary IN MEMORY OF THE GREAT ESTONIAN COMPOSERS CONTENTS ESTONIA AND THE ESTONIANS FOREWORD IN THE FOLD OF TSARIST RUSSIA. EMERGENCE AND FIRST STEPS ON THE CLASSICAL-ROMANTIC PATH. HISTORICAL INTRODUCTION I. MUSICAL LIFE IN TARTU AT THE TURN OF THE CENTURY. TRAILBLAZERS: ALEKSANDER LÄTE, RUDOLF TOBIAS, ARTUR KAPP. II. THE FIRST DECADE OF THE 20TH CENTURY. ARTUR LEMBA: THE BEGINNING OF ESTONIAN SYMPHONY AND OPERA. III. NEW DEVELOPMENTS IN CULTURAL AND MUSICAL LIFE: THE END OF THE TSARIST PERIOD. THE INDEPENDENT REPUBLIC OF ESTONIA: THE INTRODUCTION OF INNOVATIONS FROM WESTERN ART AND THE EVOLUTION OF NATIONALLY ORIENTED MUSICAL TRENDS. IV. THE TWENTIES. ARTUR KAPP: ROMANTICIST AND DRAMATIST. V. THE INFLUENCE OF NEW WESTERN MUSICAL TRENDS. HEINO ELLER: A PROGRAMME PAINTER.

    Inglise keel
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    Cialdini raamat

    More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

    Psühholoogia
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    TheCodeBreakers

    Some of the things you will learn in THE CODEBREAKERS • How secret Japanese messages were decoded in Washington hours before Pearl Harbor. • How German codebreakers helped usher in the Russian Revolution. • How John F. Kennedy escaped capture in the Pacific because the Japanese failed to solve a simple cipher. • How codebreaking determined a presidential election, convicted an underworld syndicate head, won the battle of Midway, led to cruel Allied defeats in North Africa, and broke up a vast Nazi spy ring. • How one American became the world's most famous codebreaker, and another became the world's greatest. • How codes and codebreakers operate today within the secret agencies of the U.S. and Russia. • And incredibly much more. "For many evenings of gripping reading, no better choice can be made than this book." —Christian Science Monitor THE Codebreakers

    krüptograafia
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    The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss

    PRAISE FOR The 4-Hour Workweek "This is a whole new ball game. Highly recommended." --Dr. Stewart D. Friedman, adviser to Jack Welch and former director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." --Jack Can eld, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" --Phil Town, New York Times bestselling author of Rule #1 "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of in nite options awaits those who would read this book an

    Inglise keel
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    Fitness In Soccer

    [email protected] 06 Aug 2018 FITNESS IN SOCCER THE SCIENCE AND PRACTICAL APPLICATION Jan Van Winckel, Werner Helsen, Kenny McMillan, David Tenney, Jean-Pierre Meert, Paul Bradley [email protected] 06 Aug 2018 Isbn-number : 9789082132304 Publisher: Moveo Ergo Sum / Klein-Gelmen Proofreading: Jim Newall Quill Content |Writing, Editing and Web site services http://www.quillsites.co.uk Photos: Jean Leemans and Etienne Claessens Cover and lay-out: Dots & Bits © 2014 Jan Van Winckel Printed and bound at Manipal Technologies Ltd., India All rights reserved. No pa

    Kategoriseerimata
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    Liha töötlemine

    Handbook of Meat Processing Handbook of Meat Processing Fidel Toldrá EDITOR A John Wiley & Sons, Inc., Publication Edition first published 2010 © 2010 Blackwell Publishing Blackwell Publishing was acquired by John Wiley & Sons in February 2007. Blackwell’s publishing program has been merged with Wiley’s global Scientific, Technical, and Medical business to form Wiley-Blackwell. Editorial Office 2121 State Avenue, Ames, Iowa 50014-8300, USA For details of our global editorial offices, for customer services, and for information about how to apply for permission to reuse the copyright material in this book, please see our website at www.wiley.com/ wiley-blackwell. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Blackwell Publishing, provided that the base fee is paid directly to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923. F

    Inglise keel




    Kommentaarid (3)

    sisalik9 profiilipilt
    sisalik9: Läbi google translate'i saab rahuldava ülevaate materjalist.
    17:25 05-01-2013
    shanna profiilipilt
    Sandra Silver: ma ei julge seda küsimärgipundart osta ju :(
    04:16 03-06-2012
    bon3r profiilipilt
    bon3r: Venekeelne :(
    21:42 08-07-2013



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