Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Steve Krug Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Copyright © 2014 Steve Krug New Riderswww.newriders.com To report errors, please send a note [email protected] New Riders is an imprint of Peachpit, a division of Pearson Education. Editor: Elisabeth Bayle Project Editor: Nancy Davis Production Editor: Lisa Brazieal Copy Editor: Barbara Flanagan Interior Design and Composition: Romney Lange Illustrations by Mark Matcho and Mimi Heft Farnham fonts provided by The Font Bureau, Inc. (www.fontbureau.com) Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, [email protected]. Notice of Liability Th
11 between 1 I take after my mum 2 1 disorientated 5 withdrawn 7 granted 12 Although 2 the spitting image 2 distraught 6 preoccupied 3 a strong family resemblance 4 1 F 2 T 3 F 4 F 5 T 3 bewildered 7 circumspect between 4 overwhelmed 5 1 ignore 4 lot of my dad's traits
lion participants. Most of them were also skeptical when they first heard these ideas of optimism and possibility, until they learned what you are going to learn in the pages ahead. It changed their lives, as it will change yours. ■ THE GREAT PRINCIPLE Perhaps the most important mental and spiritual principle ever dis- covered is that you become what you think about most of the time. Your outer world is very much a mirror image of your inner world. What is going on outside of you is a reflection of what is going in inside of you. You can tell the inner condition of a person by looking at the outer conditions of his or her life. And it cannot be otherwise. ■ THOUGHTS ARE THINGS Your mind is extraordinarily powerful. Your thoughts control and determine almost everything that happens to you. They can raise or
different religions and even withing the same religion. They became ideologies, belief systems people could identify with and so use them to enhance their false sense of self. Through them, they could make themselves “right” and others “wrong” and thus define their identity through their enemies, the “others,” the “nonbelievers” or “wrong believers” who not infrequently they saw themselves justified in killing. Man made “God” in his own image. The eternal, the infinite, and unnameable was reduced to a mental idol that you had to believe in and worship as “my god” or “our god.” And yet… and yet… in spite of all the insane deeds perpetrated in the name of religion, the Truth to which they point still shines at their core. It still shines, however dimly, through layers upon layers of distortion and misinterpretation. It is unlikely, however, that you will be able to perceive it
Chader, chief scientific officer at the University of Southern California's Doheny Retinal Institute, where Dr. Humayun works, said it should also work for severe cases of age- related macular degeneration, the major cause of vision loss in older people. With the artificial retina, a sheet of electrodes is implanted in the eye. The person wears glasses with a tiny camera, which captures images that the belt-pack video processor translates into patterns of light and dark, like the "pixelized image we see on a stadium scoreboard," said Jessy D. Dorn, a research scientist at Second Sight Medical Products, which produces the device, collaborating with the Department of Energy. (Other research teams are developing similar devices.) The video processor directs each electrode to transmit signals representing an object's contours, brightness and contrast, which pulse along optic neurons into the brain. Currently, "it's a very crude image," Dr
Maturita Solutions Upper-Intermediate Workbook Key Unit 1 2 members of the royal family, politicians, reality TV contestants, 4 1 2 had known had been waiting singers and TV presenters 3 had enjoyed/had been enjoying 1A Talking about people
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
Kujutluse loomise puhul on oluline mõista et kujutlus keskkonnast on vaatleja ja keskkonna kahepoolse protsessi tulemus, ning et kujutlus võib oluliselt varieeruda sõltuvalt vaatlejast. Tõenäosus sarnase kujutluse tekkimisest on suurem sarnaste omadustega ( näiteks sugu, vanus, kultuuriline taust) gruppides. Esimese peatüki lõpus selgitatakse muutust ajaloos keskkonna tajumises ja tuuakse välja tänapäeva maastikukujundajate eesmärk. THE IMAGE OF THE ENVIRONMENT The city is a construction in space, but one of vast scale, a thing perceived only in the course of long spans of time. Nothing is experienced by itself, but always in relation to its surroundings, the sequences of events leading up to it, the memory of past experiences. Moving elements in a city, and in particular the people and their activities, are as important as the stationary physical parts. We are not simply observers of this spectacle, but are
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