UNIT 3-4 Retailing - Jaemüük the business of selling goods to the general public Retailers - Jaemüüjad sellers Shop store Pood - place, where you can buy things Outlets - Firma esinduspood a retail outlet Retail chains - Jaeketid - one company but many shops Shopping centres - Ostukeskused - malls Hypermarkets or superstores hüpermarketid vs supermarketid Retail Park - Ärikeskus - there is number of large stores Department store - Kaubamaja - large shop which sell a wide variety of products Assuming Eeldamine expecting
Carmen Kass is the gorgeous supermodel who won Model of the Year at the 2000 VH1/Vogue Fashion Awards Covers · Vogue(France) · ELLE(Australia) · Image(UK) · Madame Figaro · Numéro France · Vogue(US) Top designers · Calvin Klein · Donna Karan · Dolce & Gabbana · Gucci · Prada · Versace ·Chanel ·Chloé ·Valentino Giovanni Versace Perfume: J`adore Carmen is presently a spokenperson for Sephora, one of the world`s leading cosmetics retailers, and the Cristian Dior perfume, "J`adore" Movies In 2004, Kass started in the Estonian murdermystery film "We Won`t Sleep Tonight" She has now signed to be Max Factor newest spokenperson Other endeavors ·Kass plays chess and was selected president of the Estonian National Chess League in 2004 · She is part owner of her mother agency, Baltic Models Ending Carmen says that people should not dream of her life, everyone should think what is best for themselves.
Calbert F-54015 Nancy Cedex 8 September 2011 J.Merton Sales manager Glaston Putteries LTD Clayfield, Brunley BB10 1RQ Dear Mr/Ms Merton, I am writing in connection with your advertisement in yesterday's Post. It was about your company looking retailers for your products. At the moment our company is in search for new suppliers, therefore we might be interested in selling some of your products in our shops in France. As the advertisement was rather brief, we have some questions about the possible business arrangement. The main concern is about your price range. We would be very grateful when you could send us the price list. In addition, it would be nice, when you could add the list of products and their qualities.
Organisatsiooniskeem - Organisation chart Nõukogu - Board of directors Esimees - Chairperson Tegevdirektor - Managing director Aktsiaseltsi personal - Company officers 2 Värbama - Recruit Positsioon - Position Soovi avaldama - Apply for CV(curriculum vitae)(resume) Sooviavaldus blankett - Application form Nimekiri - Short list Kandidaadid - Candidates Intervjuu - Interview Palkama -Hire Värbamis agentuur - Recruitment agency(search firm) 3 Jaekaubandus - Retailing Jaemüüjad - Retailers Laod Stores(shops) Firmakauplus - Outlets Kett (kaubanduskett) - Chains Ärikeskus - Shopping centres(malls) Hüpermarket - Hypermarkets Kaubahall/hüpermarket - Superstores Kaubanduskeskuste rajoon? - Retail park Kaubamaja - Department stores 4 Franchising (siuke värk, et ostad litsentsi kasutamisõiguse) Franchisor (litsentsi omanik) Franchisee (litsentsi ostja) Franchise agreement (litsentsi ostmise tegevus) Franchise fee (litsentsi eest tasu maksmine) (front end fee)
Finance rahandus Production tootmine Research and Development uuringu- ja arendustegevus recruit värbama tööjõudud position ametikoht apply for kandideerima letter of application avaldus covering letter avaldus curriculum vitae elulookirjeldus application form avalduse blanket short list/candidates/applicants taotlejad interview intervjuu hire palkama recruitment agency/search firm värbamisfirma retailing jaemüük retailers jaemüüjad shops/stores/outlets poed chains müügiketid shopping centres/malls ostukeskused hypermarkets hüpermarket superstores supermarket retail park ärikeskus department stores kaubamajad franchising frantsiisi müügi firma franchisor frantsiisi andja franchisee frantsiisi ostja franchise agreement frantsiisi leping franchise fee/front end fee esialgne maks royalty/management services fee aasta käibe pealt maksmine
As the market of entering is a foreign country (Nigeria) there would be needed to hire locals of the new country in the sales, marketing and legal departments. The locals should be hired as sales representatives and agents as they know the culture, methods to approach the possible customers and the needs of the market of the new country. Their tasks would be the direct selling (i.e. door-to-door selling, attending fairs and trade shows) and also meeting with the potential retailers and vendors, who could start selling Daffodils products. The sales manager should be an expatriate, who has experience in the sales field and knows the products and the company. The expatriates could be used to train the locals to become the sales representatives and agents. In that case there would not be a need to raise the training costs. As countries have different legal systems the persons hired to the legal department have to
Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it's packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior. Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well. To create an effective television ad, it's first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it's for this reason that it's often better to
Pursuing jälitama, taotlema Q Quirkiness veidrus, imelik komme R Rational mõistuspärane Rationalize ratsionaliseerima Raw energy toores energia Raw ingredients toored koostisosad Recalibrated mitte kalibreerima Refer nimetama, viitama Reject tagasi lükkama Relentless järelejätmatu Relevant oluline Research uuring Resource ressurss, vahend Retailers jaemüüjad Rewarded preemia Reviewers arvustajad, kriitikud Rough-hewn tahumatu Runaway hits hea tabamus S Satisfying rahuldav Scarcest vähene Scheming plaanitsev Scientifically teaduslikult Scotch soti viski Screwed tüssatud Scrutiny läbivaatamine Section osa Service-oriented teenindussuunitlusega Shift muutus Shipping kohaletoimetus
because many manufactures produce similar goods in large quantities. The ability of the marketer depends on the ability to find a consumer and to satisfy him. People may choose one among the many similar products. They decide what product to purchase and what product not purchase. Pricing Price is the main factor which affects marketing and sales organizations. A good price policy is of great importance to the produces, wholesalers, retailers and the consumers. If the prices are too high, only a few buyers purchase and if the price are low, several buyers purchase. Thus, market may be reduced or increased. Therefore, a sound pricing policy must be adopted to have maximum sales. Without price, there is no marketing in the society. All the marketers should decide, whether as a result of policy, the will initiate or follow price changes. The company initiating price changes is called price leader ad those following it, price followers
Supply Chain Management is "The network of organizations that are having linkages, both upstream and downstream, in different processes and activities that produces and delivers the value in form of products and services in the hands of ultimate consumer." Thus a shirt manufacturer is a part of supply chain that extends up stream through the weaves of fabrics to the spinners and the manufacturers of fibers, and down stream through distributions and retailers to the final consumer. Though each of these organizations are dependent on each other yet traditionally do not closely cooperate with each other. An integrated supply chain management streamlines processes and increases profitability by delivering the right product to the right place, at the right time, and at the lowest possible cost. According to Ganeshan & Harrison (2001) Supply Chain Management is a "systems approach to managing the entire
Nottingham Ice Centre's Kiosks as a Cashier, Cook, Beer Pourer. Promotional Materials Distributor, Unitemps, Apr 2015 Dec 2015 Duties: Distributing clapper banners in Leicester City Football Club, King Power Stadium seats. Clickworker, clickworker.com, Inc. Feb 2012 Present Duties: Translating, writing, collecting, researching and recruiting. Sales Manager, Footlock, April 2010 April 2011 Duties: Selling to shoe retailers across the UK, giving presentations to businesses, dealing with clients face to face, on the telephone and via email, recruiting local sales teams and other sales duties. Various Roles, Agencies (Workbank, Staffline, Frontline, Blue Arrow, Encore, PMP Recruitment, Barker Ross, Search Consultancy) in Leicester, August 2005 - April 2010 Duties: Working in various roles including: Working in a warehouses and factories picking orders and packing
Promotional Materials Distributor, Unitemps, Apr 2015 Dec 2015 Duties: Distributing clapper banners in Leicester City Football Club, King Power Stadium seats. Clickworker, clickworker.com, Inc. Feb 2012 Present Duties: Translating, writing, collecting, researching and recruiting. Entrepreneur/Owner, MP CANNED FOOD, July 2011 - Present Duties: Business Planning and Website Building Sales Manager, Footlock, April 2010 April 2011 Duties: Selling to shoe retailers across the UK, giving presentations to businesses, dealing with clients face to face, on the telephone and via email, recruiting local sales teams and other sales duties. Various Roles, Agencies in Leicester, August 2005 - April 2010 Duties: Working in various roles including: Working in a warehouses, factories picking orders, packing. Preparing food in kitchens, cash handling and till work Sales Agent, Montana Marketing, June July 2005
and security. Google's initiatives were a threat to eBay because of the first step in many e- commerce transactions. Customers shopping for a product could visit eBay's marketplace to find a qualified sellers, or they could find a vendor through Google. In fact many of Google's advertisers were also eBay sellers. eBay's PayPal services faced similar competition from Google Checkout. Both services should offer checkout services to third-party retailers. Yahoo!- Actively upgrading their search engines by allowing users to customize their searches by blocking certain sites and highlighting others and by creating their own home pages. eBay- feels threatened by Google's AdWords Microsoft- introduced MSN search beta which proved less accurate than Google in a test by the Washington Post. 5. Is Google's unique organization strength or a liability? Google's unique organization strength comes from the fact that the Google's top
and he tells himself a lie. Consumer rationalize anything that doesn´t match that prediction. Step 5: Marketers with authenticity thrive. The authenticity of the story determines whether it will survive scrutiny long enough for the consumer to tell the story to other people. The biggest myth marketer believe: ,,I have money, which means that I am in charge. I have control over the conversation, over the airwaves, over your attention and over retailers." There are only two things that separate success from failure in most organizations today: 1. Invent stuff worth talking about. 2. Tell stories about what you´re invented. Make up great stories. That´s the new motto. This is urgent. The transformation of our organization has been under way for a while, but now, thanks to outsourcing and computers and increasing manufacturing quality. STEP 1: THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE YOU DID A worldview is not who you are
SOTSIAAL-EETILISE) TURUNDUSE KONTSEPTSIOON 13)Turundusmeetmestik (toode, hind, jaotus ja müügitoetus) - Product • Branding/Brand Name. • Brand identity • Intended quality of the product. • Scope of the product line. • Warranty. • Packaging., Price • List price. • Discounts. • Bundling. • Payment terms. • Leasing options (if applicable), Place (Distribution) • Distribution channels (do you sell this product yourself, ship it to retailers or warehouses, etc). • Channel Motivations (what sort of margins should your distributors expect, if applicable?). • Criteria for evalua.ng your distributors. • Locations. • Logistics and Supply Chain, Promotion • Adver.sing (what types? how much of each type? what type of adver.sing channels — TV, print, internet, etc. – do you plan to use?). • Public Relations. • Promotional programs. • Budget. • Projected results of this
billion. The global economic downturn, declining exports, and low domestic consumption and fixed asset accumulation, dampened by government austerity measures, resulted in an economic contraction of 6.3% in 2009. In 2010 the new government implemented a number of changes including cutting business and personal income taxes, but imposed "crisis taxes" on financial institutions, energy and telecom companies, and retailers. The IMF/EU bailout program lapsed at the end of the year and was replaced by Post Program Monitoring and Article IV Consultations on overall economic and fiscal processes. The economy began to recover in 2010 with a big boost from exports, especially to Germany, and achieved growth of approximately 1.4% in 2011. At the end of 2011 the government turned to the IMF and the EU to obtain a new loan for foreign currency debt and bond obligatins in 2012 and beyond
Local infrastructure may affect how products are produced and/or shipped. In some cases, it may be more profitable to produce things locally; in others, it may be cheaper to ship them in from across the globe. • Product — Should the product stay the same in each market, or does it need to be adjusted to fit local tastes? • Price — Is a new pricing strategy required to deal with variations in local competition? Walmart, for example, discovered that several retailers in Germany already occupied their low-price niche. • Placement — How do customers in the locality make their purchases? • Promotion — Can your message reach across cultures? Are any unexpected responses due to cultural patterns? • A global company must carefully research the various markets, and prepare to make adjustments to its product and messaging wherever required. Sometimes this requires
some types of synthetic chemicals in consumer products. Some chemicals are suspected of causing allergies or building up in the environment with unknown long- term effects. The Body Shop has very stringent criteria when it comes to chemicals, and we are committed to follow best practice and be transparent about our approach to their use. In 2003 and 2004, Friends of the Earth's chemicals league table rated us first among cosmetics retailers in the UK. Following feedback from Friends of the Earth, we also published a set of principles, which will guide our efforts to be responsive to stakeholders' concerns: The Body Shop will manage the use of chemicals in a responsible manner by: applying the precautionary principle to the use of chemicals continuously reviewing and updating our criteria and guidelines for the development of new products implementing action plans for the timely and realistic phase-out of
Tüüpiliselt võimendub nõudlus iga tarneahela astet läbides 2 korda. Tagajärjeks on üleliigsed varud, suurenenud tegevuskulud ja pikenenud realiseerimisajad tarneahelas. Nõudluse võimendumine ning suurenev kõikumine ja ebakindlus levivad tarneahelas kasvava amplituudiga võnkelainetena ülesvoolu. (tellimused ülesvoolu, materjalivood allavoolu). The bullwhip effect often occurs when retailers become highly reactive to demand, and in turn, amplify expectations around it, which causes a domino effect along the supply chain. Suppose, for example, a retailer typically keeps 100 six-packs of one soda brand in stock. If it normally sells 20 six-packs a day, it would order that replacement amount from the distributor. But one day, the retailer sells 70 six-packs and assumes
The Xbox 2 (due at the end of 2006) may employ a Pentium 4, a clock speed of 1GHz, 1Gb RAM, a 160Gb hard disk, and render 2-3 billion polygons per second. 1.3. High and Low Profile Games Marner distinguishes between high profile and low profile games [Marner 2002]. A high profile game is endowed with massive development costs (perhaps US$5 million or more), a generous advertising budget, a large development staff, and a very visible presence for game retailers and magazines. To recoup the enormous upfront expenses, high profile games tend to utilise cutting-edge graphics (which require high hardware performance), and tie-ins with other media such as movies or books. A low profile game is aimed at a smaller market, and may be limited to a single platform, or user community. It may have been developed by a single person (or small group), and be advertised in specialized newsgroups and mailing lists, leading to a substantial reduction in costs
Repeated or deliberate concealment (determined by the court) shall be punished by a 2-and 5-fold. The Tax Code provides an evolutionary reform of the tax system, the establishment of the level of taxes that taxpayers will be able to survive, but it does not hurt the budget. Should be provided with certainty, predictability and transparency of the tax system. Corrects the benefits are mostly only investment and social benefits. For small businesses, organizations, retailers, and service sector organizations, for all those who provide paid services for a transition to a simplified system of taxation. 19 3.2. The main taxes In Russia, according to claim 1 of Article 19 of the Law "On the basis of the tax system in the Russian Federation" tax expense (income) of enterprises refers to federal taxes. Provided that it is a regulatory budget sources, i.e. of the incoming tax may be transferred to the
Due to a dents in a survey of retail and consumer collision, the ship took seven months to handling of beef considered that freezing complete her journey; however, the 5,500 “definitely affected quality” and a further mutton carcasses were still reported to be 13% felt it would “under certain circum- in “in tip-top condition” when the ship stances” (Walker and Mitchell 1986). Today arrived at Havre. A second voyage was some retailers and media still pedal this per- planned but never happened, and to quote a ception. For example, one online store in the Dr. Bergés (Critchell and Raymond 1912), United States quotes that “When you are “As has often happened in the history of buying steaks online, you want to get a good industries, it has been the French who have value, and you want to get great quality, made the discoveries, and the English have right? We do too
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