In his book, All Marketers are Liars, Seth Godin contends that consumers prefer fantasy to the truth, and that consequently marketers should "live the lie, fully and completely." Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should "give people what they want." The book is telling a story about why marketers must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their worldview. HIGHLIGHTS Before marketing, before shopping carts and long before informercials, people started telling themselves stories. Stories make it easier to understand the world. Stories are the only way to spread an idea. Marketers didn´t invent storytelling. They just perfected it. We tell ourselves stories, because we´re superstitious. Stories are shortcuts we use because we ´re too overwhelmed by data to discover all the details
Marketing Metaphoria Maarja Salu MSI I kursus Marketing Metaphoria reveals the powerful unconscious viewing lenses called "deep metaphors" that shape what people think, hear, say, and do. Why do... ... advertising campaigns and new products often fail? ... consumers feel that companies don't understand their needs? Because... ... marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels and it will give you access to those deeper levels of thinking. What are these deep metaphors then? Seven main ones Balance Transformation Journey Container Connection Resource Control Balance
Good afternoon! My name is … I will be speaking today for 10 minutes about market and marketing. At first I am going to talk about meaning of market and I must define what is market in modern marketing context. The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following: Market may mean a place where buying and selling take place Buyers and sellers come together for transaction An organization through which exchange of goods takes place The act of buying and selling of goods (to satisfy human wants)
· And when you begin to miss me, dont forget it was you who let me go. · There is an end to things no matter how much we want to hold into them. · Otsisin keset seda pimedust, sind ja loodetud vabadust,kui mu käed su poole, tegid alguse loole, printsessist ja printsist, ühest kaunist kandist, kus oleme meie kaks, kus lõbutseme, kuni otsas jaks. Sa ei pea muinasmaad looma, sa ei pea tähti taevast tooma. Ole vaid minu kõrval, kui tõuseb päike. Ole vaid mu kõrval kui mind piinab meeleheide. Ole mu kõrval, kui kumab kuu, kui su nime
He has been expelled from many schools due to his failure in fixing his grades and is expelled from his current school, Pencey Prep, right in the beginning of the story. Although he is intelligent, he fails almost every class, all except for English. He feels alone and sad, trying to find his place in the world, only finding support from his little sister Phoebe who he thinks is smarter than most of the adults. · Stradlater Shares a room with Holden at Pencey Prep's dorm. He is described as handsome and popular but secretly very untidy. · Ackely Holden's next door neighbor in the dorm. Holden thinks he is of him as a weirdo loner. He isn't very smart and he often barges into Holden's room without asking, not noticing the obvious hints about leaving from Holden.
Change Your Thinking, Change Your Life shows you how to dis- cover your extraordinary inner resources and tap your incredible powers.You will learn how to attract into your life all the people and resources you need to achieve any goal you can set for yourself. You will absolutely amaze yourself as you start to achieve new and better results by employing these concepts and ideas in every- thing you do. These are the same concepts used by all big-time win- ners, self-made millionaires, and leaders in every field. In this book, you will learn a step-by-step process to great suc- cess that you will eventually implement, easily and effortlessly. This strategy for success is so logical, so inviting, and ultimately so fulfill- ing and omni-beneficial that it is virtually a breakthrough in per-
The long earth & Fight club Julia Shashkina, 11D The Long Earth Authors: Terry Pratchett and Stephen Baxter A sophisticated plot Philosophical Parallel worlds that are similar to Earth Device called a "Stepper" Travelling through all the worlds New discoveries A lot of fantasy Science Fight club Chuck Palahniuk Muutke teksti laade Teine tase The book Kolmas tase Neljas tase Viies tase § Author: Chuck Palahniuk
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation
Only in the darkness you are available see the stars. If you end up with boring, miserable life because you listened to your mom, your dad, your teacher, your priest, or some gut on television telling you how to do your shit, then you DESERVE it. - Frank Zappa *It's better to be absolutely ridiculous than absolutely boring. - Marilyn Monroe *I love the feeling when you smile at me, or even just look at me, because I know that I've crossed your mind. Even just for a second - Anonymous You know, one day you look at the person and you see something more than you did the night before. Like a switch has been flicked somewhere. And the person who was just a friend is suddenly the only person you can ever imagine yourself with. Me? I'm scared of everything
vastuvusseviimist kohalike vajadustega, kuid bränd on muutumatud - regionaalne strateegia VASTUSED: globaalne standardiseeritud strateegia, globaalne kohandatud strateegia, regionaalne strateegia. 10. Rahvusvaheline turundus on oma olemuselt üks turunduse alaliikidest, st turundustegevus toimub sarnastel alustel lui koduturul, kuid turunduskanalid, turundusmeetmestik, hinnastamine ja sihtklientide positsioneerimine on erinev. . International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally. Õige/vale 12. Multinatsionaalseks nimetatakse ettevõtet… a. mis ekspordib või impordib paljudesse välisriikidesse b. mis tegutseb peale koduturu veel vähemalt ühes välisriigis c. mis on teinud otseinvesteeringu mõnda välisriiki d. mille tegevus on täielikult üle viidud mõnda välisriiki 13
2 long-lasting 3 light-hearted 2 That he was responsible not only for 1 1 past perfect continuous 4 absent-minded his family but also to wider society. 2 past simple 5 wide-eyed 3 1 set 7 on 3 past continuous 6 fair-skinned 2 tells 8 on 4 future in the past 3 made 9 for 5 past perfect 3 1 well-behaved 6 used to 2 far-reaching 4 during / in 10 that 3 strange-sounding 5 who 11 only / just 2 a 2 b 6 c 4 d 1 e 3 f 5
the thought that each minute gone by made it nearer the time when he would come. There was a slow smiling air about her, and about everything she did. The drop of a head as she bent over her sewing was curiously tranquil. Her skin - for this was her sixth month with child - had acquired a wonderful translucent quality, the mouth was soft, and the eyes, with their new placid look, seemed larger darker than before. When the clock said ten minutes to five, she began to listen, and a few moments later, punctually as always, she heard the tires on the gravel outside, and the car door slamming, the footsteps passing the window, the key turning in the lock. She laid aside her sewing, stood up, and went forward to kiss him as he came in. "Hullo darling," she said. "Hullo darling," he answered. She took his coat and hung it in the closer. Then she walked over and made the drinks, a strongish
either from Britain or France. It was especially a poignant time for Africa, as then British Prime Minister Harold McMillan articulated his now famous “winds of change” sweeping Africa. We had high hopes for Africa, for the Black race, that the insidious imposition of foreign rule on us, the looting of Africa’s natural resources by our colonial masters accorded us would be things of history. That is more than forty years ago. Unfortunately, the promise of independence has not been fulfilled. Today, Africa has become more desolate; there is more starvation, diseases and non-provision of essential services than when we got our independence. There are all kinds of wars in Africa than the rest of world put together. The majority of so-called Africans leaders want to stay in power until the day their bodies are put in the grave
religion. American Enlightenment a gradual but powerful awakening that established the ideals of democracy, liberty, and religious tolerance in the people of America. If there were just one development that directly caused the American Revolution and uplifted the intellectual culture of the continent while it was only a British colony, it would be the American Enlightenment. Broadly, the Enlightenment was an intellectual movement that changed the fundamental perspective of the masses, urging them to foster skepticism and apply scientific principles in matters of religion and morality. Its chief values were: Liberty, Democracy, Republicanism, Religious Tolerance. The movement gained momentum with the publication of landmark texts like Thomas Paine's The Age of Reason, and the Jefferson Bible, but the most influential thinker was undoubtedly John Locke, whose ideas spread to the colonies and across Europe
1. A generalist is ignorant from the point of view of a specialist and a specialist is stupid from the point of view of a generalist. 2. All great stupidity is created by geniuses. 3. All stereotypes are true; the fact that you recognize a slur proves that it isn't. 4. Anything you're afraid is true is true. 5. Before most people get to the point of being able to tell their ass from a hole in the ground they're already assholes and it's too late. 6. Concentrating on something important can make you lose track of your soap opera. 7. Debunking the bunk is everyone's responsibility. 8. Don't ask me to pay for anyone else's mistakes. I make enough of my own. 9. Even those who possess real magic must beware of being misled by "magical thinking." 10. Everyone knows what shit tastes like. 11. Exclusive occupancy of a private room is a basic human right. 12
" --Phil Town, New York Times bestselling author of Rule #1 "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of in nite options awaits those who would read this book and be inspired by it!" --Michael E. Gerber, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." --Tom Foremski, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." --Mike Maples, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life to travel, spend time with family, and write book blurbs. This is a dazzling and highly useful work." --A. J. Jacobs, editor-at-large of Esquire
DAMIS, DORINE MADAME PERNELLE Come, come, Flipotte, and let me get away. ELMIRE You hurry so, I hardly can attend you. MADAME PERNELLE Then don't, my daughter-in law. Stay where you are. I can dispense with your polite attentions. ELMIRE We're only paying what is due you, mother. Why must you go away in such a hurry? MADAME PERNELLE Because I can't endure your carryings-on, And no one takes the slightest pains to please me. I leave your house, I tell you, quite disgusted; You do the opposite of my instructions; You've no respect for anything; each one Must have his say; it's perfect pandemonium. DORINE If . . . MADAME PERNELLE You're a servant wench, my girl, and much Too full of gab, and too impertinent And free with your advice on all occasions. DAMIS But . . . MADAME PERNELLE You're a fool, my boy--f, o, o, l Just spells your name. Let grandma tell you that I've said a hundred times to my poor son,
That's a striking departure from the past. Up till a couple decades ago, geography was destiny for cities. All great cities were located on waterways, because cities made money by trade, and water was the only economical way to ship. Now you could make a great city anywhere, if you could get the right people to move there. So the question of how to make a silicon valley becomes: who are the right people, and how do you get them to move? Two Types I think you only need two kinds of people to create a technology hub: rich people and nerds. They're the limiting reagents in the reaction that produces startups, because they're the only ones present when startups get started. Everyone else will move. Observation bears this out: within the US, towns have become startup hubs if and only if they have both rich people and nerds. Few startups happen in Miami, for example,
likely not yet favorable for a widespread flowering to occur. One day, however, a critical threshold was reached, and suddenly there would have been an explosion of color and scent all over the planet – if a perceiving consciousness had been there to witness it. Much later, those delicate and fragrant beings we call flowers would come to play an essential part in the evolution of consciousness of another species. Humans would increasingly be drawn to and fascinated by them. As the consciousness of human beings developed, flowers were most likely the first thing they came to value that had no utilitarian purpose for them, that is to say, was not linked in some way to survival. They provided inspiration to countless artists, poets, and mystics. Jesus tells us to contemplate the flowers and learn from then how to live. The Buddha is said to have given a “silent sermon” once during which he held up a flower and gazed at it. After a
) Why are you talking to yourself? (NOT Why are you talking to you?) 31. Use a present tense to talk about the future after when, until, as soon as, after, before etc. I'll phone you when I arrive. (NOT I'll phone you when I will arrive.) Let's wait until it gets dark. (NOT Let's wait until it will get dark.) We'll start as soon as Mary arrives. (NOT We'll start as soon as Mary will arrive.) 32. Before most abstract nouns, we use great, not big. I have great respect for her ideas. (NOT I have big respect for her ideas.) We had great difficulty in understanding him. (NOT We had big difficulty in understanding him.) 33. Don't use the with a superlative when you are not comparing one person or thing with another. Compare: She's the nicest of the three teachers. She's nicest when she's working with small children. This is the best wine I've got. This wine is best when it's three or four years old. 34
Indroduction This assignment will examine Britain's car market and shows how the external and internal environment factors influences it, mostly on Mini Ltd. External marketing environment is divided into 4 different groups; socio-cultural, economic, technological and political factors. Internal marketing evironment is divided into 6 different groups; which are customers, competitors, suppliers, distributors, employees and stakeholders. Also this assignment is provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are examined. Mini Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was commissioned to develop a new type of small car. At the same year were the first sketches of
6 have/'ve known interested and it looks as though shipwrecked three times. 7 walked they are working hard. Most of She was lucky because she survived 8 have you phoned them are looking at the experiment each of the three disasters. 2 1 written 8 was trying and working together. They are 4 1 D 3 F 5 G all wearing uniform it's quite an 2 been meaning 9 came
1. FIRST SIGHT My mother drove me to the airport with the windows rolled down. It was seventy-five degrees in Phoenix, the sky a perfect, cloudless blue. I was wearing my favorite shirt -- sleeveless, white eyelet lace; I was wearing it as a farewell gesture. My carry-on item was a parka. In the Olympic Peninsula of northwest Washington State, a small town named Forks exists under a near-constant cover of clouds. It rains on this inconsequential town more than any other place in the United States of America. It was from this town and its gloomy, omnipresent shade that my mother escaped with me when I was only a few months old. It was in this town that I'd been compelled to spend a month every summer until I was fourteen. That was the year I finally put my foot down; these past three summers, my dad, Charlie, vacationed with me in California for two weeks instead. It was to Forks that I now exiled myself-- an action that I took with great horror
The Essay Writing Manual Brain Storming The process of writing the application essay can be broken into five very basic parts: Brainstorming Selecting the essay topic Writing the essay Revising the essay Coming up with the final draft 1. BRAINSTORMING: Brainstorming is the process of coming up with ideas spontaneously from free flowing writing or talking. To brainstorm, you can simply sit down with a pen and jot down every idea that comes into your head. Another approach is to simply start writing and see where you end up. Record as much information as you can recall, such as schools attended, courses taken, jobs held, research projects undertaken. Work on taking yourself deeper into the introspection process by tackling more specific topics. Here are some questions you might want to consider:
extracurricular activities. In my opinion it is again a misunderstanding. I am at the moment eighteen years old and I have spent all my life in a beautiful small town called Tartu. From the early age I have been interested in photography and the world in general. Photography is a pretty expensive hobby and starting with it was quite difficult in the beginning. I had to take photographs with really poor cameras and more than once I heard how somebody was laughing over me because of my uncompetitive equipment. Still I remained selfconfident and full of determination. Time passed and I had enough money to buy a bit better camera and from this point, things started to go uphills. By the present moment I have achieved good results in different competitions and I am working as a photographer for two youth magazines. I have managed to buy myselt contemporary equipment what professional photographers would be very proud
very much like her, but the reality of her life keeps putting Meena back in her place, a place she desperately seeks a way out of. As the book progresses, Meena seems to fit in quite well with the other children and the family are certainly accepted, admired even, by the community. This all begins to fall apart though as ignorance and racism clash as Meena encounters first hand how hurtful racism and ignorance can be and she struggles to understand the relationships between people and their ideas. For instance, Anita starts to go out with Sam after her mother left the family. The boy is the head of the motocycle gang and despises coloured people. There had been even rumours about him and the boys that they beat an Indian guy to death. Not only did she have to struggle with the problems with racism, but also with the idea of having a baby brother. This all was too much for her. Fortunatelly, Meena's grandmother came to pay a little visit to them from India
inroads of beauty and passion as Swithin, Soames, or even Young Jolyon. And if heroic figures, in days that never were, seem to startle out from their surroundings in fashion unbecoming to a Forsyte of the Victorian era, we may be sure that tribal instinct was even then the prime force, and that "family" and the sense of home and property counted as they do to this day, for all the recent efforts to "talk them out." So many people have written and claimed that their families were the originals of the Forsytes that one has been almost encouraged to believe in the typicality of an imagined species. Manners change and modes evolve, and "Timothy's on the Bayswater Road" becomes a nest of the unbelievable in all except essentials; we shall not look upon its like again, nor perhaps on such a one as James or Old Jolyon
and W r i t e r s Retreat " T h i s is a book about the stories we write, and perhaps more importantly, the stories we live. It is the most influential work I have yet encountered on the art, nature, and the very purpose of storytelling." — Bruce Joel Rubin, Screenwriter, Ghost, Jacob's Ladder " T h i s book should come w i t h a warning: You're going to learn about more than just writing movies—you're going to learn about life! The Writer's Journey is the perfect m a n u a l for developing, pitching and writing stories with universal human themes that will forever captivate a global audience. It's the secret weapon I hope every writer finds out about." — Jeff Arch, Screenwriter, Sleepless in Seattle "Vogler was the genius behind The Writer's Journey, which should be on the shelf
People are willing to do everything to get others under their control. In "Animal Farm" Napoleon's first act to gain his leadership was the betrayal of his fellow leader and friend Snowball. Napoleon and Snowball did not agree on their views of leading the farm and Napoleon, who could not deal with divided power, drove Snowball away. So do humans nowadays. The moment they feel threatened by others' support for someone else's ideas, views and power, a certain protective reflex pushes them to defend and fight for their position. Humans are too selfish, self-centered and egoistic to share their desired position with someone else. Besides the thirst for individual power, the methods people use to gain it are even more absurd. The best example would be lying. In "Animal Farm" Napoleon gradually started inventing more and more lies, which would justify and explain his decisions and acts. The pigs started altering the Seven Commandements for their own well-being
20. Lives are for living I live for you. Dreams are for dreaming I dream about you. Hearts are for beating mine beats for you. Angles are keeping can I keep you? 21. I asked god for flower, He gave me a bouquet. I asked god for a minute, He gave me a day. I asked god for true love, He gave me that too. I asked god for an angel, He gave me you. 22. Falling in love is awfully simple, but falling out of love is simple awful. 23. Nothing hurts more than realising he mean everything to you, but you mean nothing to him. 24. If kisses were raindrops, I'd send you shower. If hugs were seconds, I'd send you hours. If smiles were water, I'd send you the sea. If love was a person, I'd send you me. 25. If I could give you one thing in my life, I would give you the ability to see yourself through my eyes. Only then would you realize how special you are to me. 26. We live in world of opposite,
Karenin warns Anna of the impropriety of paying too much attention to Vronsky in public, which is becoming a subject of society gossip. He is concerned about his and his wife's public image, although he believes that Anna is above suspicion. Vronsky, a keen horseman, takes part in a steeplechase event, during which he rides his mare Frou-Frou too hard and she falls and breaks her back. Vronsky escapes with minimal injuries but is devastated that his mare must be shot. Anna tells him that she is pregnant with his child, and is unable to hide her distress when Vronsky falls from the racehorse. Karenin is also present at the races and remarks to her that her behaviour is improper. Anna, in a state of extreme distress and emotion, confesses her affair to her husband. Karenin asks her to break off the affair to avoid society gossip and believes that their relationship can then continue as previously
Changing career: 'These days, I go home feeling relaxed' Starting a new career is a daunting prospect for many. But Kate Hilpern discovers that plenty of help is at hand Some of the jobs that career changers are most keen to break into PR and teaching, among them are the very same jobs that people are queuing to get out of, says John Lees, author of How to Get a Job You'll Love and Take Control of Your Career. Many of us get to the point, whether in our twenties, thirties, forties or fifties where we decide to change careers. Some of us will make radical changes, while others will move to the edge of their comfort zone, perhaps shifting from acupuncturist to homeopath or PR office to journalist
Cary Taylor found excuses to celebrate, no matter how small and inconsequential. I'd always considered it part of his charm. "I'm sure drinking the night before starting a new job is a bad idea." "Come on, Eva." Cary sat on our new living room floor amid a half-dozen moving boxes and flashed his winning smile. We'd been unpacking for days, yet he still looked amazing. Leanly built, dark-haired, and green-eyed, Cary was a man who rarely looked anything less than absolutely gorgeous on any day of his life. I might have resented that if he hadn't been the dearest person on earth to me. "I'm not talking about a bender," he insisted. "Just a glass of wine or two. We can hit a happy hour and be in by eight." "I don't know if I'll make it back in time." I gestured at my yoga pants and fitted workout tank. "After I time the walk to work, I'm going to hit the gym." "Walk fast, work out faster
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