All Marketers are Liars
Maarja Salu
MSI-I-5
Muutke teksti laade
Teine tase
Kolmas tase
Neljas tase
Viies tase
All Marketers Are Liars is a book
about...
... the stories that people tell
themselves and then believe
Focuses
Telling a good story
Marketing?
Marketing is about spreading ideas,
50 punkti
Autor soovib selle materjali allalaadimise eest saada 50 punkti.
~ 14 lehte
Lehekülgede arv dokumendis
2012-02-17
Kuupäev, millal dokument üles laeti
23 laadimist
Kokku alla laetud
0 arvamust
Teiste kasutajate poolt lisatud kommentaarid
MammuOlen
Õppematerjali autor
In his book, All Marketers are Liars, Seth Godin contends that consumers prefer fantasy to the truth, and that consequently marketers should "live the lie, fully and completely." Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should "give people what they want." The book is telling a story about why marketers must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their worldview. HIGHLIGHTS
Marketing Metaphoria Maarja Salu MSI I kursus Marketing Metaphoria reveals the powerful unconscious viewing lenses called "deep metaphors" that shape what people think, hear, say, and do. Why do... ... advertising campaigns and new products often fail? ... consumers feel that companies don't understand their needs? Because... ... marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels and it will give you access to those deeper levels of thinking. What are these deep metaphors then? Seven main ones Balance Transformation Journey Container Connection Resource Control Balance Click to edit Master text styles Second level Harmony
not purchase. Pricing Price is the main factor which affects marketing and sales organizations. A good price policy is of great importance to the produces, wholesalers, retailers and the consumers. If the prices are too high, only a few buyers purchase and if the price are low, several buyers purchase. Thus, market may be reduced or increased. Therefore, a sound pricing policy must be adopted to have maximum sales. Without price, there is no marketing in the society. All the marketers should decide, whether as a result of policy, the will initiate or follow price changes. The company initiating price changes is called price leader ad those following it, price followers. And price moves down just for the opposite reasons. In conclusion, we can say that, what client needs and wants are the basis of all, because the main aim of marketing is to satisfy needs and wants, through an exchange process. Marketing
· And when you begin to miss me, dont forget it was you who let me go. · There is an end to things no matter how much we want to hold into them. · Otsisin keset seda pimedust, sind ja loodetud vabadust,kui mu käed su poole, tegid alguse loole, printsessist ja printsist, ühest kaunist kandist, kus oleme meie kaks, kus lõbutseme, kuni otsas jaks. Sa ei pea muinasmaad looma, sa ei pea tähti taevast tooma. Ole vaid minu kõrval, kui tõuseb päike. Ole vaid mu kõrval kui mind piinab meeleheide. Ole mu kõrval, kui kumab kuu, kui su nime hüüab mu suu, ära tõota mulle, et armastad mind, kui ei ole valmis ohverdama end. Luba, et printsess jääb printsiga, kuni nad veel siin ilmas elavad. Unustame hetkeks kõik muu me, tunnetame üksteise kiireid südamelööke, kas tunned, kuidas süda jätab lööke vahele, see kõik on midagi uut, meile kahele. · Women are stronger than men, because they can walk in a 12 cm stilettos without showing t
BOOK REPORT Title of the book: The Catcher in the Rye Author: Jerome David Salinger (January 1, 1919 January 27, 2010) was an American writer who died at the age of 91. He was married three times and has two children. Some of his most notable works are The Catcher in the Rye, Nine Stories and Franny and Zooey. The Catcher in the Rye is by far the most famous and most critiqued book of his, selling over 250,000 copies every year. In total the book has sold over 65 million copies worldwide. The success of The Catcher in the Rye led to public attention: Salinger became reclusive, publishing new work less frequently. Analysis of the book 1. Setting The story starts in the year 1950 when the novel's protagonist and narrator Holden starts telling a story from a hospital about the events of last year's winter. Most of the story takes place in winter of 1949 just over a couple of days in Pennsylvania and New York.
ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page i CHANGE YOUR THINKING, CHANGE YOUR LIFE ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page ii ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iv Copyright © 2003 by Brian Tracy. All rights
The long earth & Fight club Julia Shashkina, 11D The Long Earth Authors: Terry Pratchett and Stephen Baxter A sophisticated plot Philosophical Parallel worlds that are similar to Earth Device called a "Stepper" Travelling through all the worlds New discoveries A lot of fantasy Science Fight club Chuck Palahniuk Muutke teksti laade Teine tase The book Kolmas tase Neljas tase Viies tase § Author: Chuck Palahniuk § Released in August 17, 1996 § Satirical novel §
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
annaabi.ee 
Sisene Facebook'ga
Sisene Google'ga
Sisene LinkedIn'ga
Kõik kommentaarid