It is out of circulation/out of print. c) This report comes from our political correspondent/journalist, Edward Ross. d) The 'Sunday News' has the highest circulation/output of any newspaper in Britain. e) They are bringing out Sue's book in a new edition/publication soon. f) Are books subject to banning/censorship in your country? g) Through market research the advertising company identified their intended/target customer. h) They are very concerned with the image that the advert projects/gives. i) At least 50 members of the population/public wrote in to complain about the ad. j) He sits there for hour after hour, staring calmly/blankly at the screen. 6. Complete each space in the text with a word formed from the word in capitals. A man takes a single (1 SPOON) …….. of a substance and puts it in his mouth. Instantly he is transported to another world, a place of surreal visions and swirling colours. He rushes (2 HEAD) into this parallel universe
Dear Sir / Madam, I am writing to you about a china figure which I had bought for my friend from your company on the 16th January for £19.99. I enclose copies of the guarantee and the receipt. In your advert you claim that each figure comes on a wooden stand with a gold plaque where you will engrave our chosen message. However, you engraved the wrong message and not the one that I had given you. Another problem is the quality of that figure. I was very disappointed, because when I received the figure, it was already broken. In fact, the wooden stand was cracked not only one but from many places. In your advert you also claim that the product will be delivered within 10 days, but it took 3
and tactical is short-term planning. *Product-market strategy represent a decision about the current and future direction of the organisation. *To minimise costs at the outset, a sound marketing approach will usually attempt to increase profits and cash flow from existing markets. *Heinz revamped its marketing strategy to increase consumption of its tinned soups. *The product attributes of celery were linked with concepts of slimming and refreshment on summer days. Promotion Advan. of advert: advertised product is standard and legitimate; lets the seller repeat a message many times; advertising is very expressive; can be used to trigger quick sales Shortc. of advert: it is impersonal; cannot be as persuasive as a company salesperson; a one-way communication with the audience; can be very costly. Unique qualities of personal selling: it involves personal interaction between two or more people; lets all kinds of relationships spring up; is the company's most expensive promotion tool
suitable to me, but I need more details. The first thing I would like to know is whether we can take our dog with us, or are there extra conditions? As we usually travel by car and it is said in your advertisement that it is possible to park a car, but I wonder if we have to pay extra for it. I hope you can also let me know about the holiday house which has 2 bedrooms and a kitchen. However, if I want to buy some food, is there a fridge I could use? As the advert states one week costs € 252. Could you also inform me if the price includes bed linen and towels too or I have to bring my own? Finally, I am interested whether you have the Internet access where I can find out more details. I look forward to hearing from you. Your faithfully, Mari Mets
tri-face billboards Billboards with rotating sections, so you can put up to three different advertisements up and spin them around 6. scrollers Signs that cosplay number of posters 7. street furniture - Ads that are everywhere in street. For example bus shelters, dustbins 8. transit advertising advertising on buses, taxies and so on, covering them with vinyl. 9. ambient media Advertisements on non-traditional media 10. digital outdoor advertising advert. on LED screens that look like billboards, that show us short video clip. 11. catchment zone - 12. eye-catching - Something attractive and noticeable, that gets people attention when they walk past them. Ads such as sonic posters (including sounds) 13. sonic posters advertisements which include sound 14. smelly posters posters that 15. lenticular posters shows different images as you walk past them 16
This is unacceptable. Moreover, the blouse had a small hole under the collar. E. Although I have already sent back the items with a letter requesting that my money be returned, I have not yet received a reply from you. TASK 15 Write a letter to Eagle Airways complaining about the bad food and service you received during one of their flights. Work in pairs, use no more than 250 words. TASK 16 Read this writing task. You recently bought the CRAZEE 4 YOU package described in the advert below for your nine-year-old niece. However, when she came to play the video she realised that she had already seen it. You were refused a refund when you took it back to the shop, in spite of the fact that the package came with a money-back guarantee. You have decided to put your complaint in writing. Using the information in the advert and the notes that you have made, as well as the letter to your sister, write a letter to the
The newcomer might, in time, work out all the rules according to which the various tokens were being used, and yet have no notion what, if anything, was being said. And in this simple case, at least, nothing is being said. Someone might suggest that such a game, like the builders' language, is just too simple and/or primitive to qualify. But it is hard to see how the mere addition of further complexity would help. Reply Someone might argue that, if its rules are rich enough and advert often enough to ambient conditions, reference and predication will be recoverable from the game description. Suppose there is a rule that, whenever the waiter comes in, every third player shouts "Here, waiter," and is given a martini; whenever any player says "Mix please," s/he is passed the bowl of snacks by whoever is nearest it; and the like. One would then be tempted to conclude that "waiter" refers to the waiter and "mix" means snack food. So the game moves would have meaning after all.
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