Introduction A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, they used mail. Later on, they also had some newspapers. The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit. There are 4 main media: Newspapers, TV, Radio and the Internet. Today's people take this as an ordinary thing and we don't realise that we nearly can't live without it. Media are very important for us. They give us big amount of information, so big that we can't remember all that things. They help us to understand things and if you have lots of information you are able to make your own decisions. This is connected with education and media are very good teachers. They highly influence us. They can help other people making charities..
First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not
Public speaking and event organizing can also be considered as a form of mass media. Electronic Media: For many people, it is impossible to imagine a life without their television sets, be it the daily news dose or even the soap operas.This mass media includes television and radio. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets. New-age Media: With the advent of new technologies like Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old-school mass media, but also has a widespread range. Mobile phones, computers and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include email, websites, blogging, Internet tv and many other mass media which are booming today. History and Origin of Mass Media
—DOROTHYGALE(JUDYGARLAND)INTHEWIZARDOFOZ(1939) I wrote the first edition ofDon’t Make Me Thinkback in 2000. By 2002, I began to get a few emails a year from readers asking (very politely) if I’d thought about updating it. Not complaining; just trying to be helpful. “A lot of the examples are out of date” was the usual comment. My standard response was to point out that since I wrote it right around the time the Internet bubble burst, many of the sites I used as examples had already disappeared by the time it was published. But I didn’t think that made the examples any less clear. Finally, in 2006 I had a strong personal incentive to update it. 1But as I reread it to see what I should change, I just kept thinking “This is all still true.” I really couldn’t find much of anything that I thought should be changed.
Privacy and data protecion topics are becoming more and more important and the amouts of data generated is becoming larger. When wrongly access this kind of data, a lot damage could be done by criminals. Users privacy settings should be reviewd and fixed when needed. Social media Humans have always felt the need to socialize. Constantly. From the early ages to the signs and speech, from letters to telegram, from phones to internet, need to communicate has become less of an hussle and more convenient and accessible. In our modern society social media usage is constantly rising. For example since January 2016 to January 2017 active social media users have increased by 21% and internet users have increased by 10%. Our every day life is internet connection, sharing information, expressing ideas, liking and disliking content. It helps us to feel connected to the world and
They are a vital essential in the world we live in. Without them the world would fall apart. It is impossible to imagine how people functioned in the old days when computers did not exist. Computers have become almost as smart as us. We use our computers daily. After a long day in school, we usually turn on our computers and use them for learning and studies. Computers provide a big variety of information which is available for us to search. And all the information is gathered in Internet. Internet is everyone's door to the world and to the vast knowledge of everything. Computers have significant advantages over people in a few select areas. They can store huge amounts of information that they will never forget, they can organize and retrieve that information very quickly, and they can do very complex calculations very quickly. The newest generation of computer applications for learning uses these computer advantages to help students do much more complex problems than they otherwise could
4.secondary data - already existing and publicly available information 5.primary data - information that somebody has collected for a specific purpose 6.observational approach - when you go on place to see yourself how things are going on, how shoppers behave and so on 7.focus group - group of people who are invited to the company to talk about problems, discuss a product and service and so on 8.online focus group - group of people who discuss a product on the Internet 9.survey research- a questionnaire where people are answering to some questions 10.behavioural data - information about what people actually buy and use ( it can be opposite to what they say they buy) 11.experimental research - carried out with the goal of verifying, falsifying, or establishing the validity of a hypothesis KNOWING YOUR CUSTOMERS II 1.A segment - a group of customers with similar characteristics, needs and requirements 2
1 1 listening 6 to buy advantage of online shopping is 2 1 4 /any 7 Some 2 living 7 to have that goods are cheaper than in the 2 some 5 any 8 Any 3 to continue 8 to give away shops. In fact you get some really 3 any 6 4 having 9 to spend good deals on the Internet. 3 1 little 4 little 7 Few 5 to change 10 dealing with S2True, but you have to admit that you 2 a few 5 Few 8 a little don't really know what you're getting 3 a little 6 a few when you shop online, until it arrives.
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