EESTI ETTEVÕTLUS KÕRGKOOL MAINOR Ettevõtluse õppesuund Raili Tiits, Paula-Liisi Nurm INTEGREERITUD TURUNDUSKOMMUNIKATSIOONI OLEMUS JA EESMÄRK Referaat 2012 Sisukord 1. Sisukord.......................................................................................2 2. Sissejuhatus..................................................................................3 3. Integreeritud turunduskommunikatsiooni definitsioon................3 4. Integreeritud turunduskommunikatsiooni eesmärgid ja tulemused.....................................................................................5 5. ITK Tööriistad............................................................................7 6. Bränd.......................................................................
MAINORI KÕRGKOOL Rakenduspsühholoogia õppesuund Personalijuhtimise eriala Lailo Halilova, Liis Peet INTEGREERITUD TURUNDUSKOMMUNIKATSIOONI OLEMUS JA EESMÄRK Referaat Integreeritud turunduskommunikatsiooni olemus ja eesmärk -2- Tallinn, 2008 SISSEJUHATUS Moodsa maailma turundus on mõjutatud ,,postmodernismist", mis tähendab, et kaob järjepidevus, olukordi pole võimalik ette ennustada, protsesside kontrollimine keeruline, kommunikatsiooniväli on kompleksne, vastuoluline. Turundus planeerib, kavandab, seab eesmärke, analüüsib, kontrollib, et tarbijateni jõuda. (K. Kerem). Oluliseks nähtuseks meediakeskkonnas on see, et aina enam ettevõtteid hakkab rakendama integreeritud turunduskommunikatsi...
A... AA Auto Answer AAA Authentication, Authorization and Accounting AAB All-to-All Broadcast AAC Advanced Audio Coding AACS Advanced Access Control System AAL Asynchronous Transfer Mode Adaption Layer AAM Automatic Acoustic Management AAP Applications Access Point [DEC] AARP AppleTalk Address Resolution Protocol AAS All-to-All Scatter AASP ASCII Asynchronous Support Package AAT Average Access Time AATP Authorized Academic Training Program [Microsoft] .ABA Address Book Archive (file name extension) [Palm] ABAP Advanced Business Application Programming [SAP] ABC * Atanasoff-Berry Computer (First digital calculating machine that used vacuum tubes) ABEND Abnormal End ABI Application Binary Interface ABIOS Advanced BIOS ABIST Automatic Built-In Self-Test [IBM] ABLE Adaptive Battery Life Extender + Agent Building and Learning Environment [IBM] ABM Asynchronous Balanc...
THE INDUSTRY OF TELEVISION AND VIDEO TECHINCS Report Table of Contents 1. Video Technics Inc.................................................................................3 1.1 About Video Technics........................................................................................... 3 1.2 Apella Proven IT-Centric Technology................................................................3 1.3 Corporate Mission..................................................................................................4 2. Panasonic................................................................................................5 2.1 Introduction............................................................................................................5 2.2 Company Information............................................................................................5 2.3 Business Segments..................
INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team...
INTERAKTIIVNE TURUNDUS Põhimõisted: ● Vahetus, tehing (exchange, transaction) Turundustegevusi ühendab vahetuskonseptsioon. Vahetuse tulemusel saadakse soovitud toode teiselt subjektilt hüvituse vastu. Sellist ostja ja müüja vahelist kokkulepet nimetatakse tehinguks. Eristatakse nelja vahetuse vormi: Turu vahetus Suhte vahetus Ümber jagav vahetus Vastastikune vahetus ● Turu vahetus (market exchange) Lühiajalise orientatsiooniga ja omakasust motiveeritud. Turu vahetus toimub sellele eelnenud ja sellele järgnevast vahetusest sõltumata. ● Suhte vahetus (relationship exchange) Pikaajaline orienteeritus. Areneb poolte vahel, kes on huvitatud pikaajalise, toetava suhte loomisest. ● Ümber jagav vahetus (redistribution) Eksisteerib poolte vahel, kes töötavad kollektiivse üksusena. Üksuse liikmed astuvad vahetusse, sest soovivad omavahel ressursse jagada. Maks...
All about High Tech High tech is technology that is at the cutting edge--the most advanced technology currently available. There is no specific class of technology that is high tech--the definition shifts over time--so products hyped as high tech in the 1960s would now be considered, if not exactly low tech, then at least somewhat obsolete. This fuzzy definition has led to marketing departments describing nearly all new products as high tech. Economy Because the high-tech sector of the economy develops or uses the most advanced technology known, it is often seen as having the most potential for future growth. This perception has led to high investment in high-tech sectors of the economy. High-tech startup enterprises receive a large portion of venture capital. However, if, as has happened in the past, investment exceeds actual potential, then investors can lose all or most of their investment. High tech is often viewed as high risk, but...
1.The Conceptual Architecture identifies the high-level components of the system, and the relationships among them. Its purpose is to direct attention at an appropriate decomposition other system without delving into details. Moreover, it provides a useful vehicle for communicating the architecture to non-technical audiences, such as management, marketing, and users. Logical Architecture In Logical Architecture, the externally visible properties of the components are made precise and unambiguous through well-defined interfaces and component specifications, and key architectural mechanisms are detailed. The Logical Architecture provides a detailed "blueprint" from which component developers and component users can work in relative independence. Logical Architecture. Model System Behavior Execution Architecture An Execution Architecture is created for distributed or concurrent systems. The process view shows the mapping of components on...
tutvu lausearvutuse keskkonnaga: http://logik.phl.univie.ac.at/~chris/gateway/formular-uk-zentral.html Millistel muutuja väärtustel on lause (Av(B&A))v(-A&(Cv(B&-C))) väär? Panna tuleb results only, 0 on väär 1 on õige Tutvu ajalooga saidis kuni II maailmasõda: http://www.maxmon.com/history.htm Loe läbi jutt ja proovi andmetega mängida: http://math.hws.edu/TMCM/java/DataReps/index.html Kahend süsteemi arvu(101101001) ->kümnend süsteemiks. Nr sisse ja bianarile punkt, ja vaatan base ten integeri kümnendarvudest annab Ecki appletis juuresoleva graafilise kujutise, teen kujundi ja vaatan base integeri mis vastab kahendsüsteemi arvule 1110001 ASCII tabelis? Nr sisse ja punkt bianari, vaatan ...teksti Kümnendsüsteemi arv 33 on kahendsüsteemis? 33 kirjutan ja Base-ten integer, vaatan bianary Loe läbi jutud Atbashi ja Caesari šifri (Caesar cipher) kohta: http://www.wikipedia.org 2 Tutvu ajalooga kuni 1970ndad: http://www.islandnet.com/~...
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T...
Handbook of Meat Processing Handbook of Meat Processing Fidel Toldrá EDITOR A John Wiley & Sons, Inc., Publication Edition first published 2010 © 2010 Blackwell Publishing Blackwell Publishing was acquired by John Wiley & Sons in February 2007. Blackwell’s publishing program has been merged with Wiley’s global Scientific, Technical, and Medical business to form Wiley-Blackwell. Editorial Office 2121 State Avenue, Ames, Iowa 50014-8300, USA For details of our global editorial offices, for customer services, and for information about how to apply for permission to reuse the copyright material in this book, please see our website at www.wiley.com/ wiley-blackwell. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Blackwell Publishing, provided that the base fee is paid directly to the Copyright Clearance Cent...
WINDOWS OUTSIDE Версия 1.00 С пожеланиями обращайтесь по адресу [email protected]. © skruks, 2013 Каждый имеет право воспроизводить, распространять и/или вносить изменения в настоящий Документ в соответствии с условиями GNU Free Documentation License, Версией 1.3 или любой более поздней версией, опубликованной Free Software Foundation; данный Документ не содержит Неизменяемых разделов, не содержит Текста, помещаемого на первой странице обложки и не содежит Текста, помещаемого на последней страницы обложки. Копия лицензионного соглашения размещена по адресу: www.gnu.org/copyleft/fdl.html. Неофициальный перевод данного соглашения на русский язык: ru.wikipedia.org/wiki/Википедия:Текст_лицензии_GNU_Free_Docume ntation_License_1.3 О книге Красным шрифтом указана информация, которая является кандидатом на удаление в следующих версиях книги. Сокр...
PRAISE FOR The 4-Hour Workweek "This is a whole new ball game. Highly recommended." --Dr. Stewart D. Friedman, adviser to Jack Welch and former director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." --Jack Can eld, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" --Phil Town, New York Times bestselling author of Rule #1 "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of in nite...
THE W R I T E R ' S JOURNEY M Y T H I C STRUCTURE FOR W R I T E R S THIRD EDITION CHRISTOPHER VOGLER S C R E E N W R I T I N G / W R I T I N G Christopher Vogler explores the powerful relationship between mythology and storytelling in his clear, concise style that's made i this book required reading for movie executives, screenwriters, playwrights, fiction and non-fiction writers, scholars, and fans of pop culture all over the world. Discover a set of useful myth-inspired storytelling paradigms like "The Hero's Journey," and step-by-step guidelines to plot and • character development. Based on the work of Joseph Campbell, The Writers Jour...
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