Vormistamine ülesanne 3 (0)

Edith D. de Leeuw, Joop J. Hox, Don A. Dillman

INTERNATIONAL HANDBOOK OF
SURVEY METHODOLOGY
ÜLESANNE
Õppeaines: SISSEJUHATUS ERIALASSE

Tehnoloogia ja ringmajanduse instituut
Õpperühm:
Juhendaja:


Tallinn 2021
TABLE OF CONTENTS


2
1 THE CORNERSTONES OF SURVEY RESEARCH
1.1 Introduction
The idea of conducting a survey is deceptively simple. It involves identifying a specific group or
category of people and collecting information from some of them in order to gain insight into what
the entire group does or thinks; however, undertaking a survey inevitably raises questions that may
be difficult to answer. How many people need to be surveyed in order to be able to describe fairly
accurately the entire group? How should the people be selected? What questions should be asked
and how should they be posed to respondents? In addition, what data collection methods should one