Report-Suggetions for the shop (1)

To: John Howell
From: Merike Aasmäe
Subject: Suggetions for the shop
Date: 1st May 2012
Purpose
The purpose of this report is to recommend ways to make the shop more profitable .
Interior
Firstly, one suggestion would be to make in your shop some innovations by changing it modern. A visual revamp of your retail shop interior will make your business feel and look brand new, and attract a whole new customer base. The interior design is a very important consideration so you need to give it a big thought .
Background music

Secondly, I think it would be useful to use background music in the shop. Background music keeps customers comfortable and relaxed. Keeping your employees happy is just as important as doing the same for your customers. Without good employees, you'll never be able to reach the level of sales you need to in order to keep things rolling. Playing background music can take your employees' minds off of whatever might be bothering them, and will almost always improve one's mood throughout the course of a day. It should also be noted that since employees spend a great deal of their day at your store, you should try to switch up the music as much as possible. By doing this you would not have only satisfied customers but also employees.

Special offers and client cards
Finally , you could make more discounts and also think about client cards. Discounts always attracts people`s attention . Client cards gives people more opportunities to get different discounts and maybe some privileges. In this way, your shop would be more famous .
Conclusion
To sup up, I believe that if you include some of the suggestions above , you will be able to change your shop very attractive and successful. As a result, the costumers will have the best experience.