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2010-02-08
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GreteMark
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every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment. The test of a good mass communication marketing drive is to see if it gets the people talking. If it does, then not only does it mean that the advertising drive has been successful, but the organization in charge of the mass communication is also getting publicity by the word-of-mouth channel! Mass Media Influence It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the mass media influence on children is understandably higher than it is in adults. So how exactly does mass media influence us? Mass Media Influence on Youth
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people.
It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. So did newspapers, which were the first kind of mass media. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. Most traditional newspapers also contain columns which express the personal opinions of the writers. The first newspapers were probably handwritten newssheets that governments posted in public places. There is a fundamental distinction between daily papers : quality and popular. Quality
than 700 newspapers. Of those, three (Trinity Mirror, Associated and Northcliffe) are also among the top four national newspaper companies. There are estimated to be 1,250 Sunday, week-day (morning and evening) and weekly (sometimes twice weekly) regional and local titles, further sub-divided between those papers which charge a cover price and those which are distributed for free. The regional and local press has suffered long-term decline. 20. Free newspapers- financed by local advertising (a weekly circulation of some 35 million) – The Metro – ‘Britain's first urban national newspaper’ (launched in March 1999 in London, now available in 13 cities; one million copies distributed daily) 21. Broadsheets- The main motivation cited for this shift is that commuters prefer papers which they can hold easily on public transport, and it is presumably hoped that other readers will also find the smaller formats more convenient
makes me agree with the ban, to keep children away from bad habits. People who already smoke or drink mostly don't care about the advertisements and are not affected by them. It can clearly be seen that such adverts are only useful for the companies who gain money from new "addicts". Since new smokers increase pollution and make streets full of cigarette packs then it's very bad for people who want to live a good life on our planet. Because of all that I totally agree on a complete ban on the advertising of dangerous products. It wouldn't affect old users, but could help to prevent other people from starting. I think there should also be a ban on advertising of hygienic products, because this is something people should also choose themselves, without any help of strange advertisements.
popular. They showed that TV was a unifying force and that our planet in reality is a small world. Previously innovations were promoted on TV. TV shocked, surprised and stimulated. It brought ballet, opera, and theatre to big masses of people. It was even in the vanguard of new drama. Moreover, TV can keep children quiet. If they are noisy their mothers turn on the set. If people do not like TV they do not buy it or switch it off. At the same time there are a lot of arguments against TV. It is said that only three generations have grown up with television, but they managed to forget how to spend their free time without television. Its role is increasing not because it is an entertainer or informant, but because of the grip it has on many people. It is called a "living room monster" or "one-eyed monster." It is established that the biggest viewers are pensioners and housewives. The latter watch TV while their husbands are at work
Maturitní otázka c. 23. Means of communication Introduction A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, they used mail. Later on, they also had some newspapers. The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit. There are 4 main media: Newspapers, TV, Radio and the Internet. Today's people take this as an ordinary thing and we don't realise that we nearly can't live without it. Media are very important for us. They give us big amount of information, so big that we can't remember all that things. They help us to understand things and if you have lots of information you are able to make your own decisions. This is connected with education and media are very good teachers. T
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