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2020-12-17
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usability is about people and how they understand and use things, not abouttechnology.And while technology often changesquickly,people change veryslowly.3 3 There’sawonderfulNorwegianvideo(withsubtitles)aboutthisthatshowsamonkgettinghelpashestrugglestousethe newfangled“book.”(Searchfor“medievalhelpdesk”onYouTube.) Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I hope you enjoy the new edition. And don’t forget to wave in a few years when you pass me in your flying car. STEVE KRUG NOVEMBER 2013 Introduction: Read me first THROAT CLEARING AND DISCLAIMERS Ican’ttellyouanythingyoudon’talreadyknow.ButI’dliketoclarifyafew things.
Dear Liisa Lovely to hear from you after so long! It’s a great tragedy that the COVID-19 is out and about but we just have to make the most of it and protect ourselves and our loved ones. After being in isolation for only two days a realization hit me. I realized that everything that I took for granted was going to change. As many other, I didn’t thought that Estonia is going to suffer greatly from the virus outbreak and everything is going to proceed as usual. Life goes on. But it doesn’t. I became aware of the problem after my sister and I had a talk about immunity
- the guards became sadistic and the prisoners had mental breakdowns - when people are given roles they can forget themselves Milgram’s obedience experiment - How much pain an ordinary person would inflict on another person simply because he was ordered by an authority. - authority conformity Asch experiment - Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions. - Groups of eight male college students participated in a simple "perceptual" task. In reality, all but one of the participants were actors, and the true focus of the study was about how the remaining participant would react to the actors' behavior. - showed a line and asked which other 3 lines it matched. - group conformity 6
I must You mustn’t (S)he do that! should We shouldn’t They Note: • Don’t have to = needn’t; mustn’t = be forbidden • Have to has all the forms that must doesn’t have. I had to work until midnight last night. (Past) You’ll have to study hard when you go to university. (Future) She’s a millionaire. She’s never had to do any work. (Present Perfect) I hate having to get up early. (-ing form) If you were a policeman, you would have to wear a uniform. (Infinitive) Question • Must I ...? is possible, but question forms with have to are more common. Do I have to do what you say, or can I do what I want? • Should I/she/we ...? is possible. We often use Do you think ...?
I would like to thank my editor, Matthew Holt of John Wiley & Sons, for his unflinching support of this book, and his constant en- couragement over the many months that it has taken to write and edit. Not least, I thank my wonderful wife Barbara and my fabulous children—Christina, Michael, David, and Catherine—for their sup- port and patience during the long hours away from them to finish this book. xi ccc_tracy_fm_i-xviii.qxd 7/7/03 3:23 PM Page xii ccc_tracy_fm_i-xviii.qxd 7/7/03 3:23 PM Page xiii Introduction There is nothing on earth that you cannot have once you have mentally accepted the fact that you can have it.
When you have found a goal, then you just have to start working for it! Big city schools have always been preferred to small schools. Even so, it is unfair to say that schools which are situated in big towns are giving better education than the ones in small towns. Mostly, examination results are being compared, when making this kind of statistics. I truly believe that the only difference between schools is that some institutions just give better conditions for students. At the moment I am studying in Hugo Treffner Gymnasium and this school is highly valued in our country. After finishing the basic school, I knew that I would like to continue my studies in that school. The main reason was the fact that in Hugo Treffner Gymnasium it was possible to study social sciences extensively. The contest was hard to get in, but I had set a goal and I managed to fulfill my expectations.This school has given me better conditions to study the subjects which interest me
ambitious young high school graduate and some even don’t consider other possibilities. On the other hand, universities are getting a lot of critic because some say that the goal of universities are to produce as many diploma graduates as possible. I think that universities are places where young people who doesn’t know yet what they want from life, can use this time to discover their true interests. Im sure that many young high school graduates who start study in university are at first not very passionate about their speciality because they dont know what to expect and if their choice is right. There is no quarantee and this is where university comes in play – objective is not only to educate students about their chosen subject but to expand one’s horizon and to develop logical thinking. One could argue that there are too many graduates in some specialities but there can’t never be too much critically thinking people
HOMES Almost 63% of British people own their own homes. There are about 25 million homes in the UK, of which seven out of 10 are owner-occupied. Most live in terraced houses and tower blocks located mainly in town centres, semidetached houses in districts nearer to town centres, or detached houses which usually lie in expensive suburbs, closer to the countryside than the centre. Many people live in rented accommodation, including council flats and houses built and owned by the local government. Modern council housing estates may be a mixture of different buildings, providing a variety of facilities for their inhabitants, such as play areas for children, a community centre, etc. Since the 1980s, council tenants have been allowed to buy their own homes very cheap if they have lived in them for more than two years. Since the early 1990s, building new houses and flats has been very slow. But today the number of new homes b
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