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More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
PSYCHOLOGY PART 1: CORE Biological level of analysis Outline principles that define the biological level of analysis. 1) Behavior can be innate, because it is genetically based. Evolution may play a key role in behavior. 2) Animals may be studied as a means of understanding human behavior. 3) There are biological correlates of behavior. Cognitions, emotions and behaviors are products of the anatomy and physiology of our nervous and endocrine system. Explain how principles of the biological level of analysis may be demonstrated in research. 1) Correlational studies: Study by Buss, who hypothesized that across cultures, men will prefer to marry younger women because of greater reproductive capacity and women will place greater value on a potential mate's earning potential to provide survival advantages. This evolutionary hypothesis was tested in 37 cultures by sending out questioners. 2) Twin studies (type of correlational stud
Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Steve Krug Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Copyright © 2014 Steve Krug New Riderswww.newriders.com To report errors, please send a note [email protected] New Riders is an imprint of Peachpit, a division of Pearson Education. Editor: Elisabeth Bayle Project Editor: Nancy Davis Production Editor: Lisa Brazieal Copy Editor: Barbara Flanagan Interior Design and Composition: Romney Lange Illustrations by Mark Matcho and Mimi Heft Farnham fonts provided by The Font Bureau, Inc. (www.fontbureau.com) Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, [email protected]. Notice of Liability Th
ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page i CHANGE YOUR THINKING, CHANGE YOUR LIFE ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page ii ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iii CHANGE YOUR THINKING, CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iv Copyright © 2003 by Brian Tracy. All rights
· And when you begin to miss me, dont forget it was you who let me go. · There is an end to things no matter how much we want to hold into them. · Otsisin keset seda pimedust, sind ja loodetud vabadust,kui mu käed su poole, tegid alguse loole, printsessist ja printsist, ühest kaunist kandist, kus oleme meie kaks, kus lõbutseme, kuni otsas jaks. Sa ei pea muinasmaad looma, sa ei pea tähti taevast tooma. Ole vaid minu kõrval, kui tõuseb päike. Ole vaid mu kõrval kui mind piinab meeleheide. Ole mu kõrval, kui kumab kuu, kui su nime hüüab mu suu, ära tõota mulle, et armastad mind, kui ei ole valmis ohverdama end. Luba, et printsess jääb printsiga, kuni nad veel siin ilmas elavad. Unustame hetkeks kõik muu me, tunnetame üksteise kiireid südamelööke, kas tunned, kuidas süda jätab lööke vahele, see kõik on midagi uut, meile kahele. · Women are stronger than men, because they can walk in a 12 cm stilettos without showing t
What is the real meaning of life? Why prefer one thing to another? Can we trust observation? It’s raining outside - how do you know it is? I can see it’s raining. How to convince yourself its raining? A good reason to doubt - 49 other peaople have the same opinion. Falsifiable → possible; not falsified World disappeared in 2012 and got recreated 3 secs later → unfalsifiable - cannot prove it’s true/wrong, cannot provide any tests to prove it. Or - one or another but not both → exclusive - one or another (both) → inclusive (Invited those who are managers or specialists - both) Arguments valid or not - logic is a science where to decide it Different arguments lead to different methods. 1 - Recognizing arguments What is an argument? An argument is a group of statements, so that one or more of them (called the premises) is said to provide support for one of the others (called the conclusion). When the course sta
ECKHART TOLLE A NEW EARTH Awakening to Your Life's Purpose CONTENTS Chapter One The Flowering of Human Consciousness – 6 Evocation..................................................................................................6 The Purpose of This Book........................................................................8 Our Inherited Dysfunction........................................................................10 The Arising New consciousness..............................................................12 Spirituality and Religion..........................................................................14 The Urgency of Transformation...............................................................16 A New Heaven and a new Earth...............................................................18 Chapter Two Ego: The
1. A generalist is ignorant from the point of view of a specialist and a specialist is stupid from the point of view of a generalist. 2. All great stupidity is created by geniuses. 3. All stereotypes are true; the fact that you recognize a slur proves that it isn't. 4. Anything you're afraid is true is true. 5. Before most people get to the point of being able to tell their ass from a hole in the ground they're already assholes and it's too late. 6. Concentrating on something important can make you lose track of your soap opera. 7. Debunking the bunk is everyone's responsibility. 8. Don't ask me to pay for anyone else's mistakes. I make enough of my own. 9. Even those who possess real magic must beware of being misled by "magical thinking." 10. Everyone knows what shit tastes like. 11. Exclusive occupancy of a private room is a basic human right. 12. Fair compensation for genius is wealth. 13. God's not perfect, so it's a pretty good bet that you're not, either. 14. Good instit
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