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Sarnased õppematerjalid

548

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Cialdini raamat

More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

Psühholoogia

946

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TheCodeBreakers

ship 35732 ships 10762 the code is a two-part code, because a second section, in which the code elements are in regular order, is required for decoding: codenumber plaintext 10980 was not 10981 spontaneous (ly) 10983 shielding 10986 April 13 10988 withdrawn from 10990 acknowledge In a sense, a code comprises a gigantic cipher alphabet, in which the basic plaintext unit is the word or the phrase; syllables and letters are supplied mainly to spell out words not present in the code. In ciphers, on the other hand, the basic unit is the letter, sometimes the letter-pair (digraph or bigram), very rarely larger groups of letters (polygrams). The substitution and transposition systems illustrated above are ciphers. There is no sharp theoretical dividing line between codes and ciphers; the latter shade into the former as they grow larger

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