ADVERTISEMENTS THAT WORK 1. AIDA Attention,Interest, 2. Hook - It is a clever headline that catches peoples eyes 3. vehicle The right media, newspapers you want your advertisment to be 4. trading radius The area 90% of your customers are. 5. Timing When is the right time to publich your ads. OUTDOOR ADVERTISING 1. outdoor advertising Advertising on street furniture, and so on 2. billboards or hoardings Large outdoor panels for displaying ads 3. giant banners - Wallscapes that are hung on the front of buildings 4. lightboxes Illuminated panels 5. tri-face billboards Billboards with rotating sections, so you can put up to three different advertisements up and spin them around 6. scrollers Signs that cosplay number of posters 7. street furniture - Ads that are everywhere in street. For example bus shelters, dustbins 8
8. Media planners - people who decide on which media to place ads, how many people they need and want to reach and so on 9. The threshold effect - the high point of advertising when it becomes effective and starts to give a result 10. Comparative-parity method - to spend the same amount of money on advertising as one's competitors. 11. Counter cyclical advertising - advertising during periods when sales are poor. OUTDOOR ADVERTISING 1. Billboards - huge outdoor panels where companies put their ads which are very noticeable 2. Outdoor advertising - advertising out of home,on the streets 3. Wallscapes - huge banners which are located on the front of buildings 4. Lightboxes- a lighted display panel 5. Tri face billboards - billboards with rotating sections so consumer can see three different ads at the same billboard 6. Scrollers - signs that can display ads one after the other 7
- unrest - Panic Examples: Radio Television Newspapers Booklets Posters Flyers/leaflets Loud speakerannouncements Miking Videos/Films Press kits Media guides Town criers Gong gong beater Typical Materials Typical Formats Development and use of logos, leaders' statements National addresses by presidents and other high-level officials Publicity for NIDs by celebrities, including goodwill ambassadors Press conferences Newspaper editorials Public advertising: calendars; banners; billboards Promotional materials: t-shirts, hats, banners, bags, and pens Announcements via megaphones, microphones, loud speakers Different radio/TV formats (interviews, success stories/footage from countries, phone-in questions or reports from the field, talk shows, guest of the week, press conferences, panel discussions; advertisements) Broadcasting/posting of basic information on NIDs (what, when, who, why) News coverage of NIDs preparations and implementation
tekitamiseks, kampaaniate korraldamiseks, brändi äratuntavuse kasvatamiseks, klienditeeninduse parandamiseks, konkreetsele tegevusele suunamiseks jne. Näide : Teksapüksireklaam on lahendatud moodsalt ja innovatiivselt kasutades suurelt seinale prinditud QR koodi. Innovatsioon turunduses Calvin Klein Jeans replaced three of its billboards -- two in downtown New York and one on Sunset Boulevard in LA -- not with another racy montage of scantily clad models, but with a bright red QR code under the words "Get It Uncensored." (http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/) Sisuliselt töötab iga mobiiltelefon, millele fotosilm olemas, koodilugejana. Pilt triipkoodist võetakse telefoni fotokast sisse, tarkvara telefonis analüüsib triipkoodi ja loeb sealt välja inimsilmale esialgu loetamatu sõnumi
who after leaving London Bridge tube station walk across the bridge itself in order to reach the City of London. Nelson's Column Raised in 1843 and now one of London's best-loved monuments, commemorates the one-armed, one-eyed admiral who defeated Napoleon at the Battle of Trafalgar, but paid for it with his life. Piccadilly Circus During the weekends' Piccadilly Circus is packed with people. Known for its glowing billboards. St. Paul's Cathedral the present structure is the fifth cathedral to be built on the site. The weddings of the Prince and Princess of Wales, the funeral of Sir Winston Churchill and many other occasions have graced this spiritual centre. Built of Portland stone with a Dome that rises to 365 feet and with Great Paul, the largest bell in England, this has to be one of biggest sight sees in London. Globe Theatre the theatre, which is known for an absent roof, stands on the north-western
the advertisement. But they have to be careful not to broadcast it too much, otherwise people will get annoyed and they do not want to buy it. In conclusion, it's very important to find out the target group and the thing that makse advertisement different from others and with that info the company can start advertising their product Outdoor advertising Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters, all designed towards communicating a message to the public. Firstly, an outdoor advertisement has to stand out from others in order to catch people's eye. Secondly,the location of the advertisement has to be where people can see it. Strategically placed outdooradvertising guarantees substantial exposure for very little investment. This makes outdoor advertising very cost-effective.
favored by the composer John Cage. Rauschenberg and Johns introduced "popular" materials into their art by depicting them or actually incorporating real objects. Pop Art debuted in 1962. The works spanned painting, sculpture and objects of daily use. "Happenings" (improvised semi-dramatic visual spectacles with audience participation) contributed to the Pop culture of the 1960s. The art form is based on the anonymous, mechanized and mass-produced images of advertisements, billboards, comic books and TV. Mass culture is the source of inspiration but it is neither critical nor sympathetic. Similarly to Regionalism, it stressed that which was generically American but concentrated on urban culture. By the late-1960s, Pop had lost its novelty but had turned artists from abstraction back towards recognizable imagery. Exemplary artists. Robert Rauschenberg (late-C20). He loaded his paintings with rags and tatters of cloth,
favored by the composer John Cage. Rauschenberg and Johns introduced "popular" materials into their art by depicting them or actually incorporating real objects. Pop Art debuted in 1962. The works spanned painting, sculpture and objects of daily use. "Happenings" (improvised semi-dramatic visual spectacles with audience participation) contributed to the Pop culture of the 1960s. The art form is based on the anonymous, mechanized and mass-produced images of advertisements, billboards, comic books and TV. Mass culture is the source of inspiration but it is neither critical nor sympathetic. Similarly to Regionalism, it stressed that which was generically American but concentrated on urban culture. By the late-1960s, Pop had lost its novelty but had turned artists from abstraction back towards recognizable imagery. Exemplary artists. Robert Rauschenberg (late-C20). He loaded his paintings with rags and tatters of cloth,
events, combined with fictional elements. Magical qualities. Strives to challenge recorded history and retell it from an individual’s point of view. It combines material from Eastern fables, Hindu and Islamic myths, Bombay cinema, Latin American magic realism, advertising billboards, etc. – postmodern eclecticism. Postcolonialism became very popular in English literature in the 1980s – most of the empire’s colonies had become independent and the stories of previous colonies finally began to be told. Second and third generation immigrants, “the other”.
earth to me. "I'm not talking about a bender," he insisted. "Just a glass of wine or two. We can hit a happy hour and be in by eight." "I don't know if I'll make it back in time." I gestured at my yoga pants and fitted workout tank. "After I time the walk to work, I'm going to hit the gym." "Walk fast, work out faster." Cary's perfectly executed arched brow made me laugh. I fully expected his million-dollar face to appear on billboards and fashion magazines all over the world one day. No matter his expression, he was a knockout. "How about tomorrow after work?" I offered as a substitute. "If I make it through the day, that'll be worth celebrating." "Deal. I'm breaking in the new kitchen for dinner." "Uh..." Cooking was one of Cary's joys, but it wasn't one of his talents. "Great." Blowing a wayward strand of hair off his face, he grinned at me. "We've got a kitchen most restaurants would kill for
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