Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Steve Krug Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Copyright © 2014 Steve Krug New Riderswww.newriders.com To report errors, please send a note [email protected] New Riders is an imprint of Peachpit, a division of Pearson Education. Editor: Elisabeth Bayle Project Editor: Nancy Davis Production Editor: Lisa Brazieal Copy Editor: Barbara Flanagan Interior Design and Composition: Romney Lange Illustrations by Mark Matcho and Mimi Heft Farnham fonts provided by The Font Bureau, Inc. (www.fontbureau.com) Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, [email protected]. Notice of Liability Th
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
TARTUFFE A COMEDY CHARACTERS MADAME PERNELLE, mother of Orgon ORGON, husband of Elmire ELMIRE, wife of Orgon DAMIS, son of Orgon MARIANE, daughter of Orgon, in love with Valere CLEANTE, brother-in-law of Orgon TARTUFFE, a hypocrite DORINE, Mariane's maid M. LOYAL, a bailiff A Police Officer FLIPOTTE, Madame Pernelle's servant The Scene is at Paris ACT I SCENE I MADAME PERNELLE and FLIPOTTE, her servant; ELMIRE, MARIANE, CLEANTE, DAMIS, DORINE MADAME PERNELLE Come, come, Flipotte, and let me get away. ELMIRE You hurry so, I hardly can attend you. MADAME PERNELLE Then don't, my daughter-in law. Stay where you are. I can dispense with your polite attentions. ELMIRE We're only paying what is due you, mother. Why must you go away in such a hurry? MADAME PERNELLE Because I can't endure your carryings-on, And no one takes the slightest pains to please me. I leave your house, I tell you, quite disgusted; You do the opposi
PSYCHOLOGY PART 1: CORE Biological level of analysis Outline principles that define the biological level of analysis. 1) Behavior can be innate, because it is genetically based. Evolution may play a key role in behavior. 2) Animals may be studied as a means of understanding human behavior. 3) There are biological correlates of behavior. Cognitions, emotions and behaviors are products of the anatomy and physiology of our nervous and endocrine system. Explain how principles of the biological level of analysis may be demonstrated in research. 1) Correlational studies: Study by Buss, who hypothesized that across cultures, men will prefer to marry younger women because of greater reproductive capacity and women will place greater value on a potential mate's earning potential to provide survival advantages. This evolutionary hypothesis was tested in 37 cultures by sending out questioners. 2) Twin studies (type of correlational stud
ECKHART TOLLE A NEW EARTH Awakening to Your Life's Purpose CONTENTS Chapter One The Flowering of Human Consciousness – 6 Evocation..................................................................................................6 The Purpose of This Book........................................................................8 Our Inherited Dysfunction........................................................................10 The Arising New consciousness..............................................................12 Spirituality and Religion..........................................................................14 The Urgency of Transformation...............................................................16 A New Heaven and a new Earth...............................................................18 Chapter Two Ego: The
Education Education is so multifaceted that it is difficult for me to know where to begin discussing it, or how to prioritize the many factors. Relaying my own experience is easy: I had a standard classroom approach, supplemented by inordinate reading. In only the briefest and least memorable instances did I receive any individual tutoring. Education is commonly thought of as the job of schools. Adults cry "educate our children!" Everyone has opinions about the best way to do the job. It is of urgent importance, and all the numerous factors are much studied, debated, and new (or old) ideas continually tested or retested. Some people say "it's as simple as . . . " and then name their pet peeve or passion. My view is not of an education specialist, but of one who loves sharing what I learn, and owes much to educators. Since I don't have an educational theory neatly worked-out, nor an outline of my perceptions, my intent is to address each educational ingredient that comes to my m
Tests Superstar 1 Luke Prodromou Test 1 Name____________________ Class_______ Use your English 1 Complete these sentences using the correct form (present simple or present continuous) of the verb in brackets. _ 1 She is in a band and she _________________________________ (record) a CD at the moment. _ 2 She is an actress and often _________________________________ (appear) on television. _ 3 At the moment she _________________________________ (have) a rest because she is tired. _ 4 Mike is a doctor and he _________________________________ (live) in Manchester. _ 5 I _________________________________ (start) work at 8.30 every morning. _ 6 He is a good cook but she _________________________________ (prefer) to eat out. _ 7 English tests _________________________________ (get) more and more interesting. _ 8 They _________________________________ (have) a party because it's her birthday. _ 9 I sometimes ____________
call to Cotonou in Benin Republic, which is less than 100 miles away. You pick up the phone and dial. In most cases, the phone will not have a dial tone, and then the call may not go through. But if you were successful in getting through, you would first have to go through Paris, France before being connected to Cotonou in Africa. Africa, the poorest continent on this earth, with most natural resources, consumes everything as well and produces nothing. We embrace technology and hardly understand how it works. Unlike the Japanese and Asians who buy products from the West, disassemble them, find out how these products work and go on to build a better one, most of us hardly know or understand how these products work. All over the world, the story is the same – twenty-to-thirty something years old raking in money from dealing in the Internet. It is sad that Black youths all over the world continue to shoot each other in the
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