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Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Steve Krug Don’t Make Me Think, Revisited A Common Sense Approach to Web Usability Copyright © 2014 Steve Krug New Riderswww.newriders.com To report errors, please send a note [email protected] New Riders is an imprint of Peachpit, a division of Pearson Education. Editor: Elisabeth Bayle Project Editor: Nancy Davis Production Editor: Lisa Brazieal Copy Editor: Barbara Flanagan Interior Design and Composition: Romney Lange Illustrations by Mark Matcho and Mimi Heft Farnham fonts provided by The Font Bureau, Inc. (www.fontbureau.com) Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, [email protected]. Notice of Liability Th
of world put together. The majority of so-called Africans leaders want to stay in power until the day their bodies are put in the grave. Through buffoonery, utter mismanagement and downright stealing of the wealth of the masses, these leaders have so impoverished Africa that we are now nothing but a beggar continent. We beg for everything; we are more dependent on our colonial masters than when we received our independence from them. Africa owes the West more money than we and our generations to come can pay. I arrived in America in December of 1967as an official of what we believed was going to be a dynamic African nation – the young Republic of Biafra. But Biafra was defeated and Nigeria remained one, as a giant of Africa. In the last 32 years, I have watched with horror and outright helplessness as the downward slide of the African race continues to escalate. But rather than address the problems, we
Money in our everyday life Money plays a quite important role in our everyday life First of all, nowadays mostly everything circles around money and how much people can afford things. Secondly, every adult has to work so they could get the paycheck at the end of the month they need to pay the bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it.
couldn't reproduce it in most of the US either. What does it take to make a silicon valley even here? What it takes is the right people. If you could get the right ten thousand people to move from Silicon Valley to Buffalo, Buffalo would become Silicon Valley. That's a striking departure from the past. Up till a couple decades ago, geography was destiny for cities. All great cities were located on waterways, because cities made money by trade, and water was the only economical way to ship. Now you could make a great city anywhere, if you could get the right people to move there. So the question of how to make a silicon valley becomes: who are the right people, and how do you get them to move? Two Types I think you only need two kinds of people to create a technology hub: rich people and nerds
The most harmful beliefs you can have are your self-limiting be- liefs. These are beliefs about yourself and your potential that hold you back. Most of them are not true. Most of them are the result of information you have accepted without question, often from early childhood. Even if it is completely untrue, if you believe yourself to be limited in areas such as achieving wonderful health and happi- ness and earning a lot of money, that will become your truth. As the author Richard Bach in his book Illusions wrote, “Argue for your limitations and sure enough, they’re yours.” ccc_tracy_fm_i-xviii.qxd 7/7/03 3:23 PM Page xvii Introduction ➤ xvii ■ YOU ARE A LIVING MAGNET The Law of Attraction says that you are a “living magnet” and that
2. Overload on the mass media: Most journalists are flooded with sources of information, press releases, story ideas and requests for coverage. This means that if you want to attract a journalist's or editor'sh attention and get coverage in their publication or on their channel, you have to produce quality information and PR materials that are credible and that catch the press's attention. 3. Overload on funders and advertisers: Those people who pay money to the mass media or to non-governmental organizations - advertisers and funders - are also flooded with more requests than they can meet. So it is critically important for NGOs today to produce high quality work if they wish to attract funds from donors or support from companies that have the option to spend their money on direct advertising and promotion. In view of the above, it is important for NGOs and others who wish to use the mass
7 There are no easy answers. 3 I had no difficulty repairing the 2 1 economical 7 priceless 8 Few of my relatives live nearby. broken vase. 2 pricey 8 economic 9 My parents have little money. 4 Dad refused to let me stay out late. 3 valuable 9 costly 10 He read the whole magazine. 5 We're considering selling our car. 4 financial 10 worthy 11 Most graduates quickly find a job.
7. through near from about 8. cabs cab cars taxicab 9. over on at in 10. trained teach taught learned 11. tickets travel cards money fares (Saar, Sild: All the World’s a Puzzle. Form 10, p.110) Exercise 10. Answer the following questions: 1. Where have you travelled in Estonia? Last year, I have been travelling quite a lot in Estonia and visited most of the places here. I have seen every side of the country – Tartu, Tallinn, Pärnu, Narva, Valga, Haapsalu and so on. I have also
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