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2012-12-06
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mariannaz
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More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
Spotting Bad Science 102: So You Have a Pill ... The Slow-Carb Diet--194 People The Slow-Carb Diet--194 People Sex Machine II: Details and Dangers The Meatless Machine I: Reasons to Try a Plant-Based Diet for Two Weeks The Meatless Machine II: A 28-Day Experiment BONUS MATERIAL Spot Reduction Revisited: Removing Stubborn Thigh Fat Becoming Brad Pitt: Uses and Abuses of DNA The China Study: A Well-Intentioned Critique Heavy Metal: Your Personal Toxin Map The Top 10 Reasons Why BMI Is Bogus Hyperclocking and Related Mischief: How to Increase Strength 10% in One Workout Creativity on Demand: The Promises and Dangers of Smart Drugs An Alternative to Dieting: The Bodyfat Set Point and Tricking the Hypothalamus ACKNOWLEDGMENTS PHOTO AND ILLUSTRATION CREDITS INDEX TIM'S DISCLAIMER Please don't be stupid and kill yourself. It would make us both quite unhappy. Consult a doctor
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