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Lõik failist

Sarnased õppematerjalid

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Inglise keele KT 2 semester

Inglise keele KT 27.02.13 PLACE Vocabulary: 1. shorthand- kiirkiri 2. outlet- müügiturg, kaubandusettevõte, firmakauplus 3. assumption- endastmõistetavaks pidamine, eeldus 4. on the assumption- eeldusel, et.. 5. in stock- laos, tagavaraks 6. brand- tootemark 7. to sort smth.out- välja sorteerima, välja selgitama 8. retailer- jaemüüja, jaemüügiettevõte 9. a sale was lost- müüki ei toimu, müügi kadu 10. to settle- otsustama 11. the consumer settled for a competitior's brand- tarbija otsustab konkurendi kaubamärgi kasuks 12. miscalculation- valearvestus, väärarvestus 13. to take into account- arvesse võtma, arvestama 14. to take into strategic account- strateegilise konto arvesse võtmine 15. channel of distribution= distribution channel- jaotuskanal, turustuskanal 16. sequence- jada, sari 17. negotiation- läbirääkimiste pidamine, läbirääkimine, ärit

Inglise keel

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BUSINESS VOCABULARY

A segment - a group of customers with similar characteristics, needs and requirements 2.behavioural segmentation - customer's segmentation which depends on when, why and how often they buy a particular product 3.demographic segmentation - customer's segmentation which depends on age, occupation and social class 4.actualisers - successful people who don't mind to spend their money on expensive things they want and like 5.strugglers - elderly people who are poorer and who have loyalty to familiar brands 6.experiencers - young people who spend a lot of money on their image( clothes, music etc.). they don't make plans for the future investments 7.believers - conservative people who prefer familiar brands 8.makers - practical family oriented people with practical taste 9.strivers - people who doesn't have much money but who pretend to have such with things they buy CUSTOMER SATISFACTION 1.customer solution - finding a solution to a customer problem by offering the right combination of

Inglise keel

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Introduction of SCM

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team is more competitive when each player knows how to

Kategoriseerimata

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"Marketing"

ESTONIAN UNIVERSITY OF LIFE SCIENCES Institute of Economics and Social Sciences BOOK REVIEW ("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius) (Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential

Inglise keel

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Pharmacy management

Lecture 1: The mountebank pharmacy. Price: 60% of average turnover on last 2 years + 10% of profits per year during next 2 years (võib olla kasumit ei tule, kuna on vaja investeerida). Quack bank present buiseness plan by 8 november, presentation 9 november long term loan (10 years), at 4,8% interest rate. Conclusion ­ I need this sum of money from bank. Business plann: 1. management summary 2. organisational profile 3. internal analysis 4. external analysis 5. strategy 6. financial prognosis Group feedback 7/11. Leadership and management A good manager is competent in all different management styles, and knows when to apply which style. 1. Autocratic 2. Democratic 3. Free reign (vabad käed, dellegeerimine) 4. Patriarchal (he knows best what is good for his children, "family" structure) The management process: - polic

Inglise keel

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Market and marketing

Good afternoon! My name is … I will be speaking today for 10 minutes about market and marketing. At first I am going to talk about meaning of market and I must define what is market in modern marketing context. The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following:  Market may mean a place where buying and selling take place  Buyers and sellers come together for transaction  An organization through which exchange of goods takes place  The act of buying and selling of goods (to satisfy human wants)  An area of operation of commercial demand for commodities In addition, I have to define what is marketing. Marketing is a human activity to satisfy needs and wants, through an exchange process. A demand is a want for which consumer is prepared to pay a price. A want is anything or service the

Inglise keel

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Public Administration and Innovation

Preparing for exam. Focus areas Defining innovation ● “An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption.” (Rogers 1952) ● CIS survey: “Product innovations must be new to your enterprise, but they do not need to be new to your market”. ● “Companies achieve competitive advantage through acts of innovation. They approach innovation in its broadest sense, including both new technologies and new ways of doing things” – (Porter 1990) ● “An innovative business is one which lives and breathes “outside the box”. It is not just good ideas, it is a combination of good ideas, motivated staff and an instinctive understanding of what your customer wants” – (Branson 1998) ● “...novel implementation of an invention, discovery, new or existing knowledge in economic process” (Joseph A. Schumpeter) ● An innovation is the implementation of a new or significantl

Public Administration

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Inglise keele sõnad ADVERTISING

THE INTERNET AND E-COMMERCE 1. ISP ­ it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G ­ business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart ­ Shopping cart is where you put product you have purchased from online shop. 7. last mile problem ­ how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop ­ Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1. telemarketing ­ for of direct marketing, where telemarketers call to their customers 2. cost per inquiry, cost per order ­ its how they measure the success of telemarketing compaigns 3. cold calling ­ It

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