In his book, All Marketers are Liars, Seth Godin contends that consumers prefer fantasy to the truth, and that consequently marketers should "live the lie, fully and completely." Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should "give people what they want." The book is telling a story about why marketers must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their worldview. HIGHLIGHTS Before marketing, before shopping carts and long before informercials, people started telling themselves stories. Stories make it easier to understand the world. Stories are the only way to spread an idea. Marketers didn´t invent storytelling. They just perfected it. We tell ourselves stories, because we´re superstitious. Stories are shortcuts we use because we ´re too overwhelmed by data to discover ...
All Marketers are Liars Maarja Salu MSI-I-5 Muutke teksti laade Teine tase Kolmas tase Neljas tase Viies tase All Marketers Are Liars is a book about... ... the stories that people tell themselves and then believe Focuses Telling a good story Marketing? Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Marketers and consumers Marketers believe they are in charge and consumers listen to them Successful Marketing Customers worldviews got there before you did People only notice new and guess First impressions start the story Great marketers tell the story they believe Marketers with authenticity survive Every marketer tells a story wine tastes better in a $20 glass than a $1 glass $80,000 Porsche Cayenne is vastly superior t...
Dictionar y (,,All Marketers Are Liars") A Abandon hülgama, loobuma Accidental juhuslik Adequate adekvaatne, piisav Advertisement reklaam, kuulutus Affect mõju Airwaves õhuvoolud Alas paraku All stripes vöödilised Antibiotic antibiootiline, antibiootikum Apparently ilmselt Appeal palve Artisan kunstkäsitööline Asset vara, väärtus Assumption eeldus Auction oksjon Audacious hulljulge, ebatavaline Authentic ehtne Authenticity ehtsus Average keskmine B Barber juuksur Bearing kurss Bending nõtk, painutamine Benefit kasu, tulu Benevolent lahke Beverage jook Blacksmiths sepad Bloodletting...
Lk 1 1. Intention- kavatsus, tahtmine, tahe, eesmärk 2. Instead- selle asemel, see- eest 3. Forsake- loobuma, hülgama, maha jätma 4. Spin- heietama, keerlema, tiirlema, ketrama 5. Shift- muutma, nihutama, vahetama, ümberlülitus 6. Paradigm- musternäidids, aluspõhimõte, raamistik 7. Spread- levitama, laotama, laiali asetama 8. Irrelevant- ebaoluline, tähtsusetu, mitteasjakohane 9. Infomercial- reklaamuudis Lk 2 1. Chariot- sõjavanker, võidusõidukaarik 2. Superstitious- ebausklik 3. Overwhelm- üle kuhjama, üle koormama 4. Function- toimima, tegutsema, tegevus, ülesanne 5. Embrace- omama, embama, hõlmama Lk 3 1. Significant- oluline, tähtis, märkimisväärne 2. Glassblower- klaasipuhuja 3. Artisan- käsitööline 4. Pursue- järgima, jälitama, püüdlema, otsima 5. Fervently- innukalt, kirglikult 6. Beverage- jook 7. Convey- edasi andma, vedama, üle kandma 8. Venture- riskantne ettevõtmine, spekulatsioon, riskima 9. Profound- sügav, põhjalik 1...
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