Cialdini raamat (0)

5 Hindamata
 

More praise for Influence : Science and Practice !
"We've known for years that people buy based on emotions and justify their buying decision based on logic .
Dr. Cialdini was able, in a lucid and cogent manner , to tell us why this happens."
--MARK BLACKBURN, Sr. Vice President , Director of Insurance Operations, State Auto Insurance Companies


"Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we
do it, enabled us to make significant changes . His work has enabled us to gain significant competitive
differentiation and advantage" < strong > - LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation



"This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a
greater impact on my thinking on this topic than any other scientist ."
-CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway , Inc.
If you're wondering why of Latin America, the Far East , and
Central Europe .
you should buy this new
edition of Influence: o More neuroscience evidence of how
the influence process works is inte-
Science and Practice, gra ted throughout. For instance, brain
imaging research is presented, showing
here are 5 good reasons ! how the "Expensive = Good " heuristic
o Updated coverage of social influence leads people to perceive more costly
effects in popular culture, such as the items as better than (identical) less
contagion of obesity among the young costly ones .
and the contagion of violence in such
tragedies as the Virginia Tech and North -
o Enhanced coverage of "how to say
no." New evidence is presented to
ern Illinois mass killings.
help readers identify their special
e Added coverage of social influence vulnerabilities to various techniques
effects in new technologies , such as of persuasion .
persuasion resulting from on line banner
ads and the subliminal presentation
o Twice as many Reader 's Reports-
first - person accounts in which readers
of odors.
of previous editions describe how
e Increased coverage of how compliance they've seen a principle work on
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Dokumendis esitatud küsimused

  • Milgram: Would people still obey today ?
  • Kessler, J. R. (1978). Is justice really blind ?

Mõisted

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