10. digital outdoor advertising advert. on LED screens that look like billboards, that show us short video clip. 11. catchment zone - 12. eye-catching - Something attractive and noticeable, that gets people attention when they walk past them. Ads such as sonic posters (including sounds) 13. sonic posters advertisements which include sound 14. smelly posters posters that 15. lenticular posters shows different images as you walk past them 16. OTS or coverage oppurtunities to see
same billboard 6. Scrollers - signs that can display ads one after the other 7. Street furniture - using street furniture as a place for advertisement, such as bus shelters 8. Transit advertising - advertising on cars, city transport and so on 9. Ambient media - non-traditional media such as receipts,floor,clothes and so on 10. Digital outdoor advertising - advertising by LED screens on the streets 11. Sonic posters - ads which are "making" sounds 12. Lenticular posters - ads which are showing different pictures when somebody is walking past them or near them 13. OTS or coverage - the distance between the point where you first notice the advertisement to the point where you don't see or recognize it anymore MONEY-BUYING, SELLING AND PAYING 1. Current account - bank account for daily transactions, payments and cash withdrawing 2. Bank statement - is regularly sent to costumer by bank so costumer can see how much money he has on his account 3
(bite or scratch); pain may occur in the area before the swelling appears. (Wikipedia homepage: http://en.wikipedia.org/wiki/Bubonic_plague) Other symptoms include heavy breathing, continuous blood vomiting, urination of blood, aching limbs, coughing, and extreme pain. The pain is usually caused by the decaying or decomposing of the skin while the person is still alive. Additional symptoms include extreme fatigue, gastrointestinal problems, lenticular (black dots scattered throughout the body), delirium and coma. (Wikipedia homepage: http://en.wikipedia.org/wiki/Bubonic_plague) 2 BLACK DEATH IN ENGLAND BEFORE THE GREAT PLAGUE First time when the Black Death entered England was in 1348 it vanished in December 1349. In 1361-1362 the plague returned to England. The pandemic known to history as the Black Death entered England in 1348, and caused the death of between a third and more than half of the nation's inhabitants
contributions to bridge building. Renaissance engineers also devised daring innovation in arch forms - the segmental, elliptical, and multi-centred. The Hungarian, Janos Veranscics, reviewed these and other achievements in the structural arts at the end of the Renaissance in Machinae Novae, published in 1617. Several concepts that later became standard bridge practice first were illustrated in this volume: the tied arch, the Pauli or lenticular truss (in wood), the all-metal truss (in cast brass), a portable, metal chain-link suspension bridge, the use of metal in reinforcing wooden bridges, and the eye-bar tension member (again in brass). In 1716, Henri Gautier published Traité des Ponts, the first treatise devoted entirely to bridge building, during the Age of Reason when empirical bridge design gave way to rationalism and scientific analysis. The book became a standard work of reference throughout the 18th century. It
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