sub-divided between those papers which charge a cover price and those which are distributed for free. The regional and local press has suffered long-term decline. 20. Free newspapers- financed by local advertising (a weekly circulation of some 35 million) – The Metro – ‘Britain's first urban national newspaper’ (launched in March 1999 in London, now available in 13 cities; one million copies distributed daily) 21. Broadsheets- The main motivation cited for this shift is that commuters prefer papers which they can hold easily on public transport, and it is presumably hoped that other readers will also find the smaller formats more convenient. It remains to be seen how this shake-up will affect the usage of the term "broadsheet". The largest of newspaper formats and is characterized by long vertical pages (typically 22 inches or 560 millimetres)
which appear in the mornings. Most local papers do not appear on Sundays, so that day dominance of national press is absolute. The Sunday Papers are so called because its the only day on which they appear. Until the laws were relaxed in the early 90s, newsagents were the only shops allowed to open on Sundays. National papers can be characterized as belonging to one of two distinct categories. The "quality papers", or "broadsheets", cater for the better educated readers. The popular papers or the "tabloids" sell to a much larger readership. They use larger headlines and write in a simpler style of english. Basically, broadsheets write about politics and serious news while tabloids write about sex and scandal. The characteristics of national press: politics. Each paper tends to have their own political outlook. Many are often obviously in favour of
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