Role in IPE Coca-Cola's role in international political economy is undoubtedly very great. There are not too many beverage companies that can compete with Coca-Cola and therefore it has the ruling position on international level of beverage companies. Coca-Cola company has a great power to change many factors that are important in the beverage industry. This means that in today's globalized world Coca-Cola has a lot of trailblazing work done and to do. For example the introduction of the new renewable and recyclable plastic bottle in 2009 which made many similar companies to follow the lead because the health of the planet is important to many people and therefore big companies have to be more planet friendly because otherwise many people would not buy their products and buy something more economically friendly, in this case Coca-Cola. That shows how one company can be a gamechanger to other companies and
The campaign led to a UK-wide ban on animal testing on cosmetic products and ingredients in November 1998 and led to the largest ever petition (four million signatures) being delivered to the European Commission in 1996. In 1997, The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard supported by leading international animal protection groups. In 1995 and 1997 The Body Shop Values Reports were recognised as trailblazing by United Nations Environmental Programme and SustainAbility and ranked highest in their review of International Corporate Environmental Reports. In 1997, The Body Shop celebrated its 21st birthday with the launch of a new flagship store design, winning the prestigious Retail Week Store Design of the Year Award. To celebrate the 50th Anniversary of the Universal Declaration of Human Rights in 1998, The Body Shop launched a joint worldwide campaign with Amnesty
annaabi.ee 
